Earning the loyalty and trust of customers has been of prime importance to Jos Alukkas, as a brand. The brand believed and practised that this could be achieved only by ensuring a transparent, credible and honest method of business. Over the years, Jos Alukkas has strived to extend this commitment to the larger society too. Building a community through care, help and empathy has been an initiative Jos Alukkas Jewellery has been working towards, year after year through its CSR programmes. Adding a touch of sparkle and a little more shine to the lives of the less fortunate!