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Main Points

A diamond's color in reality actually refers to its lack of color, thus grading the whiteness of the gem. A color grade of D is the highest possible, while Z is the lowest. Jos Alukkas only sells diamonds with a color grade of J or higher. The color manifests itself in a diamond as a pale yellow. This is why a diamond's color grade is based on its lack of color. The less color a diamond has, the higher its color grade. After cut, color is generally considered the second most important factor while selecting a diamond. This is because the human eye tends to first detect a diamond's sparkle and then its color. At Jos Alukkas, you'll find only the finest diamonds with color graded D-J. Diamonds graded J or better are colorless or near-colorless, with color that is typically undetectable to the unaided eye.

Which Color Should I Choose?

The purist customer should opt for a colorless diamond with a grade of D-F for a diamond with no discernible color.



Absolutely colorless. The highest color grade. Extremely rare


Colorless. Minute traces of color can be detected by an expert gemologist. Considered a rare diamond.


Near-colorless. Color difficult to detect unless compared side-by-side against diamonds of better grades. An excellent value.

I - J

Near-colorless. An exceptional value with slightly detectable warmth or tone.


Noticeable color. Not carried by Jos Alukkas


Noticeable color. Not carried by Jos Alukkas.

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Jewellery Online shopping from Jos Alukkas

Jos Alukkas Jewellery has the distinction of being the first ISO 9001:2000 certified jewellery group in the world. It also showcases BIS certified, 916 hallmarked gold. It is this promise of premium quality that Jos Alukkas will now be offering its customers across India via its website, josalukkasonline.com.

Customers can be assured that the products sold on josalukkasonline.com are exactly the same as those being sold at Jos Alukkas’s retail stores. Shopping for jewellery on the website is almost as easy as shopping at the store. To search for products on the website, all you have to do is use the search field provided at the top of every page. The convenience of shopping whenever, wherever

A memorable shopping experience

Now Jos Alukkas jewellery is just a click away. So go ahead and choose from a wide variety of gold, silver, platinum and diamonds or indulge in pearls, rubies, emeralds, sapphires and topazes. Enjoy an easy, quick and secure online shopping experience on josalukkasonline.com. Undeniably, shopping for jewellery has never been so effortless!.

With love, from Jos Alukkas

With our online shopping facility, Jos Alukkas has thrown open a world of fabulous designs to jewellery connoisseurs across India. Easy to navigate, the site has a wide variety of jewellery from diamond and platinum to men’s jewellery to collections for children. When shopping with us, you can be assured of the best quality and workmanship in the products.

Everyone has a different jewellery dream; every occasion calls for something different. We, at Jos Alukkas, are constantly striving to bring you fresh designs that surpass your expectations. Come, browse through our numerous collections—you are sure to find just what you had in mind.