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Well-known for its distinct yellow color, gold is resistant to rust, tarnish, and corrosion. Although gold is strong, it's also the most malleable of all precious metals.Well-known for its distinct yellow color, gold is resistant to rust, tarnish, and corrosion. Although gold is strong, it's also the most malleable of all precious metals.
Pure gold is too soft for everyday wear, so it is alloyed with a mixture of metals like silver, copper, nickel, and zinc to give it strength and durability. Karatage, denoted by a number followed by "k" indicates purity, or how much of the metal in a piece of jewellery is gold. Karatage is expressed in 24ths, making 24k gold or 100% gold.
Yellow Gold
Natural gold and color-saturated alloys are used to give yellow gold jewellery its rich shine. The most commonly used alloys are copper with a red hue, and silver with a green hue. A mix of copper, silver and pure gold gives the metal its signature warmth
White Gold
The main attraction of white gold jewellery is its silvery white nature. In order to make the gold white, it is combined with metal alloys that are white in nature and plated with an extremely hard element called rhodium. Although strong, rhodium may wear away over time. Replating is a simple process that can be done to restore the whiteness of the jewellery.
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Gold, element Au, was one of the first known metals. The gold standard defines the world's currency system, whereby money represents a value in gold.

24 karat = 100% gold
Too soft for fine jewellery
22 karat = 91.66% gold
Too soft for fine jewellery
18 karat = 75.0% gold
Ideal for fine jewellery
14 karat = 58.3% gold
Ideal for fine jewellery
10 karat = 41.7% gold
Not acceptable for jewellery
Gold Jewellery

Our 18k and 14k gold jewellery is intricately crafted into beautiful pieces for every occasion or style

Rose Gold
The pink hue of rose gold jewellery is created by using a copper alloy. As with yellow and white gold, the overall amount of metal alloys is the same for rose gold. What differs only is the type of alloys.
Gold prices are dependent on several factors like the purity of the gold used (karat weight), the market value of gold, and the level of craftsmanship and design invested in each piece of jewellery
Since gold is a natural element, it is affected by chemicals like chlorine and other cleaning products. It is recommended that one remove jewellery while working with chemicals. This helps in reducing daily abrasions and prolongs the lustre. To clean gold jewellery, use a solution of warm water and detergent-free soap with a soft-bristled brush.

Jos Alukkas is a name to reckon in the jewellery industry. Designing jewellery in gold, diamond and platinum for over five decades, Jos Alukkas is the first ISO 9001:2000 certified jewellery group in the world showcasing BIS certified 916 hallmarked gold. The jewellery brand has become a trusted name in quality, innovative, trendy jewellery, with 40-plus showrooms and an online store too. We are committed to the quality and purity of the jewellery we craft.

Josalukkas group is now headed by Sri.A.V.Jose.His three sons,Sri.Varghese Alukka,Sri.Paul.j.Alukka and Sri.John Alukka are the managing Directors. They revolutionised the market with the innovative concept of the Gold supermarket.