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Platinum Education
About Platinum
Platinum is the most in-demand metal for engagement rings and wedding bands because of its natural white sheen that never fades
Density and Durability
Platinum is generally considered to be a very durable metal. Its density also makes it the most secure setting for any diamond or other gemstone. As platinum is a naturally white metal, re-plating is not necessary as the metal will always maintain its beauty
Platinum's Patina
Though it is the strongest of jewellery metals, platinum can get scratched and develop a patina of wear. Many consider the patina to be a unique and often desirable attribute of the metal. The pre-patina shine and reflective lustre can easily be revived by merely buffing it with a soft cloth.
Purity of Platinum
Platinum jewellery is very rare; in fact, 30 times more so than gold. The purity of the metal makes it naturally hypoallergenic and so it is the ideal metal for people with sensitive skin. Platinum is made in to jewellery it is often accompanied by a PGI certification which has an International Purity at 950.
How to Maintain Platinum's Metal Lustre
Maintaining Platinum's metal lustre is very easy. Soak the platinum in a mild solution of warm soapy water for some time. After that, gently scrub it with a soft-bristled brush

Jos Alukkas is a name to reckon in the jewellery industry. Designing jewellery in gold, diamond and platinum for over five decades, Jos Alukkas is the first ISO 9001:2000 certified jewellery group in the world showcasing BIS certified 916 hallmarked gold. The jewellery brand has become a trusted name in quality, innovative, trendy jewellery, with 40-plus showrooms and an online store too. We are committed to the quality and purity of the jewellery we craft.

Josalukkas group is now headed by Sri.A.V.Jose.His three sons,Sri.Varghese Alukka,Sri.Paul.j.Alukka and Sri.John Alukka are the managing Directors. They revolutionised the market with the innovative concept of the Gold supermarket.