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Shape
Choose Your Diamond Shape
Since all diamond shapes are different, their unique characteristics determine the quality for each shape. Select your shape below to learn how to recognize a beautiful diamond
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Round
The round brilliant cut diamond is by far the most popular and widely researched diamond shape available today. A round diamond will give the buyer more flexibility in terms of balancing cut, color and clarity grades, even while maintaining the fire and brilliance required. To maximize the brilliance of a traditional round diamond, select one in the two highest cut grades, ideal or very good, and choose ideal, excellent, or very good polish and symmetry grades.
Princess
This is our most popular non-round diamond. Its beautiful brilliance and unique cut makes it a favourite option for engagement rings. The princess has pointed corners and is traditionally square in shape. While choosing a color grade, keep in mind that while the price of a J-color non-round diamond is exceptional, the color may be slightly visible in the corners. Also, princess-cut diamonds can vary greatly in how square or rectangular they get. Given below are length-to-width ratios for different princess-cut diamond shapes For a square princess diamond shape, look for length-to-width ratios between 1 and 1.05. If you prefer more of a rectangular shape, look for length-to-width ratios greater than 1.10.
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Emerald
What makes this shape different is its pavilion, which is cut with rectangular facets to create a unique optical appearance. Due to its larger, open table, this shape highlights the clarity of a diamond. If you choose an emerald-cut with a lower clarity grade, such as SI, be sure to review the clarity plot on the diamond certificate. Also, emerald-cut diamonds can vary greatly in how rectangular they are.
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Asscher
This unique shape is nearly identical to the emerald-cut, except that it is square. Also, this shape has a pavilion, which is cut with rectangular facets in the same style as the emerald-cut. When choosing a color grade, note that while the price of a J-color non-round diamond is exceptional, the color may be slightly visible in its corners. All Asscher-cut diamonds from Jos Alukkas will appear square, because each one is guaranteed to have a length-to-width ratio between 1.00 and 1.05.
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Marquise
The shape of a marquise diamond can maximize the carat weight, giving you a much larger-looking diamond. The diamond looks beautiful when paired with round or pear-shaped side stones, and the length of the marquise makes one's fingers appear long and slender
Oval
An oval diamond has brilliance similar to a round diamond. Oval diamonds are also very popular as their length can accentuate long, slender fingers. For the most traditional oval diamonds, look for length-to-width ratios in the range of 1.33 and 1.66
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Radiant
The Radiant cut is defined by trimmed corners and they help make this cut a popular and versatile choice for jewellery lovers. A radiant-cut looks equally beautiful set with either baguette or round side-diamonds. Radiant-cut diamonds can vary in their degree of rectangularity. For a radiant diamond shape that is square, look for length-to-width ratios between 1 and 1.05. If you prefer more of a rectangular shape, look for length-to-width ratios greater than 1.10.
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Pear
This brilliant-cut diamond is also known as a teardrop for its single point and rounded end. If you choose an elongated pear shape, the length of the diamond creates a subtle slimming effect on the fingers. For the most traditional pear-shaped diamond, look for a length-to-width ratio between 1.45 and 1.75.
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Heart
The heart is the ultimate symbol of love. The unique look of the heart-shaped diamond helps make it a distinctive choice for a variety of diamond jewellery. When choosing a color grade, consider that while the price of a J-color heart shaped diamond is exceptional, color may be slightly visible in its corners. For a more traditional heart-shaped diamond, look for length-to-width ratios between .90 and 1.10.
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Cushion
This unique shape has been popular for more than a century. Cushion-cut diamonds (also known as "pillow-cut" diamonds) have rounded corners and larger facets to increase their brilliance. These larger facets highlight the diamond's clarity.Cushion-cut diamonds are available in shapes ranging from square to rectangular. For a cushion-cut diamond that is square, look for length-to-width ratios between 1 and 1.05.
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ABOUT US

Jos Alukkas is a name to reckon in the jewellery industry. Designing jewellery in gold, diamond and platinum for over five decades, Jos Alukkas is the first ISO 9001:2000 certified jewellery group in the world showcasing BIS certified 916 hallmarked gold. The jewellery brand has become a trusted name in quality, innovative, trendy jewellery, with 40-plus showrooms and an online store too. We are committed to the quality and purity of the jewellery we craft.

Josalukkas group is now headed by Sri.A.V.Jose.His three sons,Sri.Varghese Alukka,Sri.Paul.j.Alukka and Sri.John Alukka are the managing Directors. They revolutionised the market with the innovative concept of the Gold supermarket.

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