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Tips & Hints
Diamond Carat
  • While deciding on the size of the diamond to be purchased, importance should not be given only to carat weight. The carat weight is dependent on other factors like the diamond's cut grade and the distance (in millimetres) across the top of the diamond.
  • Diamond prices are the highest at the full-carat and half-carat points.
  • According to Jos Alukkas gemologists, the customer should give utmost priority to the diamond cut as it determines the diamond's beauty. Their advice to customers is to purchase the highest cut grade possible within their budget.
  • The diamond's shape gives an idea of the jewel's form like round or oval while the cut is a measure of how the diamond is able to reflect light. It is also known as sparkle. Dull and glassy diamonds represent bad cuts and have dark areas from where light leaks out.
  • The rates of highest cut grade diamonds represent not only their rarity but also the experience and talent required to produce the stone. It also factors in the additional time required for making the stone.
Diamond color
  • color is the second-most important factor to be considered while purchasing a diamond. The color starts becoming more visible with increasing diamond size. color is an important factor while purchasing diamonds of two carats or more.
  • The visible difference between diamonds of one color grade, for example G to H or I to J, is very minor and cannot be detected by the naked eye. This small difference, however, can have a large impact on the customer's budget.
  • Diamond shapes like round or princess, which reflect more light, can mask more colors
  • The type of metal in which the diamond is set complements its color. Customers can opt for diamonds graded I or J set in yellow gold. Diamonds from color grade of D-H look good with platinum
  • The rates of highest cut grade diamonds represent not only their rarity but also the experience and talent required to produce the stone. It also factors in the additional time required for making the stone.
Diamond Clarity
  • Regarding diamond clarity, Jos Alukkas gemologists say that most of the imperfections are so minute that they are not visible to the naked eye
  • If purchasing on a tight budget, it is better to opt for a diamond with visible imperfections and conceal it under a ring prong. In this manner not only has the purchase been made, the purse strings are also not too stretched
  • As the diamond size increases, so does the size of the facets. This increases the need to purchase the highest-cut diamond possible within the customer's budget
  • Asscher and Emerald-shaped diamonds have long facets, which give priority to transparency over sparkle. For these shapes, Jos Alukkas gemologists recommend that customers buy diamonds with a clarity grade of VS1 or better. This is done so that the imperfections are not so easily visible.
Diamond Clarity
  • According to experts, the diamond's sparkle gives it a much bigger appearance than based on only the carat weight.
  • Different diamonds may have different types of brilliance, scintillation, and fire but the beauty of a well-cut diamond can be compared to none.
Jos Alukkas
Jos Alukkas

Jos Alukkas is a brand that has been in the business of jewellery making for almost five decades. Founded in Kerala, we have close to 40 outlets across India. Jos Alukkas Jewellery takes pride in the fact that we are the first ISO 9001:2000 certified jewellery group in the world showcasing BIS certified 916 hallmarked gold. We are committed to the quality and purity of the jewellery we craft.

Josalukkas group is now headed by Sri.A.V.Jose.His three sons,Sri.Varghese Alukka,Sri.Paul.j.Alukka and Sri.John Alukka are the managing Directors. They revolutionised the market with the innovative concept of the Gold supermarket.

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Jewellery Online shopping from Jos Alukkas

Jos Alukkas Jewellery has the distinction of being the first ISO 9001:2000 certified jewellery group in the world. It also showcases BIS certified, 916 hallmarked gold. It is this promise of premium quality that Jos Alukkas will now be offering its customers across India via its website, josalukkasonline.com.

Customers can be assured that the products sold on josalukkasonline.com are exactly the same as those being sold at Jos Alukkas’s retail stores. Shopping for jewellery on the website is almost as easy as shopping at the store. To search for products on the website, all you have to do is use the search field provided at the top of every page. The convenience of shopping whenever, wherever

A memorable shopping experience

Now Jos Alukkas jewellery is just a click away. So go ahead and choose from a wide variety of gold, silver, platinum and diamonds or indulge in pearls, rubies, emeralds, sapphires and topazes. Enjoy an easy, quick and secure online shopping experience on josalukkasonline.com. Undeniably, shopping for jewellery has never been so effortless!.

With love, from Jos Alukkas

With our online shopping facility, Jos Alukkas has thrown open a world of fabulous designs to jewellery connoisseurs across India. Easy to navigate, the site has a wide variety of jewellery from diamond and platinum to men’s jewellery to collections for children. When shopping with us, you can be assured of the best quality and workmanship in the products.

Everyone has a different jewellery dream; every occasion calls for something different. We, at Jos Alukkas, are constantly striving to bring you fresh designs that surpass your expectations. Come, browse through our numerous collections—you are sure to find just what you had in mind