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What Jewellery to Wear Everyday this Navaratri?

Navaratri is a festival of colours, with each of the nine days associated with a specific hue. The exact sequence of colours can vary each year depending on the day of the week the festival begins. In this article, we will take a look at the widely followed colour scheme for Sharad Navratri and what jewellery will help to match your style with the theme of each day.

The name Navaratri translates to nine nights and it is a period of profound celebration and paying homage to Shakti. At the heart of Navaratri lies the epic mythology of Goddess Durga’s triumphant battle against the demon Mahishasura. During these nine nights of worship, each night is dedicated to one of the nine distinct manifestations of the Goddess.

In this blessed time, personal jewellery becomes more than just an accessory. It symbolizes the connection the wearer has to the divine energy of each day.

Your Daily Styling Guide for Navaratri

Navratri Style guide

Day 1: Embracing Purity in White for Goddess Shailaputri

The first night of Navaratri honours Shailaputri. As the first incarnation of Durga, she represents new beginnings, purity, and unwavering devotion.

Jewellery for Day 1

Since the theme of day 1 is mainly purity, the ideal jewellery should be clean, bright and elegant. The unmatched clarity of diamonds make them a perfect representation of Shailaputri’s pristine nature. Along with a statement diamond piece, adorn yourself with minimalist design jewellery to reflect the goddess’s calm strength.

  • Styling in Serenity: To match the theme of purity, choose a white colour outfit. Some of the best options you can try are ethereal fabric like Chikankari cotton, delicate organza or a classic Kerala Kasavu saree.

Recommendations: Charming Flower shaped Diamond Earrings, Stylish Ellipse Solitaire Pendant

Day 2: Igniting Passion in Red for Goddess Brahmacharini

The second day is dedicated to Brahmacharini. This navadurga form symbolizes unbound devotion, determination and love.

Jewellery for Day 2

The jewellery for this day should reflect deep-rooted tradition and the fiery energy of red. The ancient craftsmanship of temple jewellery with divine motifs directly connects the wearer to a lineage of devotion that represents Brahmacharini’s story.

  • Styling with Vigour: No colour signifies passion, love and vitality more than red. A classic red Banarasi or Bandhani saree is a powerful choice.

Recommendations: Traditional Temple Necklace, Traditional Lakshmi Manga Necklace

Day 3: Channeling Tranquility in Royal Blue for Maa Chandraghanta

On day three of Navaratri, Goddess Chandraghanta is worshipped. She is a fierce warrior who destroys evil and bestows tranquility, grace and prosperity upon her devotees.

Jewellery for Day 3

Chandraghanta is the married form of Parvati and the perfect jewellery to honour this goddess is something that is a blend of multiple divine energies. There is only one such jewellery that fits the bill and it is Navaratna (nine gems).

  • Styling with Elegance: The third day of Navaratri in 2025 is symbolized by Royal Blue. This colour represents richness, elegance and tranquility. A flowing Anarkali suit or a silk saree of deep sapphire blue colour will make a graceful statement.

Recommendation: Regal Navaratna Ring, traditional navarathna motif Gold Earrings

Gold jewellery

Day 4: Radiating Joy in Yellow for Goddess Kushmanda

The fourth day of navaratri celebrates Goddess Kushmanda, who is believed to have created the entire universe with her divine, radiant smile. As the creator, she bestows warmth, energy and life to the world.

Jewellery for Day 4

For the fourth day, you should choose some jewellery that is considered classic but at the same time, warm and celebratory. The radiance of 22K yellow gold perfectly symbolizes Kushmanda who is said to reside in the sun.

  • Styling with Optimism: Yellow is the colour of joy, cheerfulness and optimism. This warm hue keeps the spirit of festivities bright. You could easily grab the night’s attention with a simple yellow cotton saree or a lehenga with vibrant floral prints.

Recommendations: Flora Glow trendy Gold Necklace paired with traditional leaf pattern designer Gold jhumka earrings.

Day 5: Nurturing Serenity in Green for Goddess Skandamata

As we reach the midway point of the festivities on day five, we worship Skandamata. She embodies the pure, nurturing and protective strength of a mother. This navadurga form is often depicted holding her infant son in her lap while riding a lion.

Jewellery for Day 5

The theme of the day is a mother’s nurturing love and strength and the jewellery to wear on this day must be inspired by nature. Traditional South Indian designs are the best suited as they evoke a sense of vitality and life giving energy.

  • Styling with Growth: Green is the colour for this day which is regarded all over the world as symbolizing nature, growth and fertility. A beautiful emerald green Kanjeevaram silk saree or a flowing dress in a calming shade of green would be the ideal choice for the day.

Recommendations: Green Palakka Earrings, Designer Nagapadam Bangle

Day 6: Embodying Strength in Grey for Goddess Katyayani

The sixth day of celebrations are centred around Goddess Katyayani. Born from the collective anger of the gods to destroy evil, she is the quintessential warrior goddess. She represents immense courage and the power to vanquish negativity.

Adornments for Day 6

The jewellery for this day should be bold and be able to convey a sense of history and power. Antique jewellery pieces have a muted finish that perfectly matches the day’s colour and also the goddess’ purpose to destroy evil.

  • Styling with Balance: You may not find many instances of the colour grey being celebrated across the world. However, here the colour represents balanced emotions. A chic grey silk saree with a metallic border or a contemporary grey outfit can be a strong style statement on the occasion of navaratri.

Recommendation: A statement Traditional Antique Necklace with an oxidized finish.

Day 7: Glowing with Warmth in Orange for Goddess Kalaratri

As we get closer to the final few days of the festivities, we commemorate and revere Maa Kalaratri on day seven. She is the destroyer of darkness and ignorance.

Jewellery for Day 7 of Navaratri

To symbolize Kalaratri, you can wear jewellery that features warm-toned gemstones. This will beautifully complement an orange attire. Coral, with its vibrant orange-red hue, is a direct match for this particular day’s colour scheme.

  • Styling with Exuberance: Of all the colours of the spectrum, Orange is one full of positive energy, warmth and exuberance. Styling yourself with a vibrant orange lehenga or a saree with bright orange accents will help you stand out beautifully during the evening festivities and Garba nights.

Recommendations: Exquisite Coral Gold Ring, Grapes motif coral Gold Earrings

Day 8: Celebrating Uniqueness in Peacock Green for Maa Mahagauri

On the eighth day or Ashtami, Maa Mahagauri is worshipped. This form of navadurga is depicted as exceptionally fair and radiant. She symbolizes the cleansing of all sins and the fulfilment of desires.

Jewellery for Day 8

Since the colour for this day is Peacock Green, jewellery that incorporates peacock motifs or intricate Meenakari in shades of blue and green would be the perfect fit.

  • Styling with Individuality: Peacock Green is an exquisite blue-green shade that implies uniqueness, individuality and compassion. An outfit in this unique colour and maybe with peacock feather motifs, would be a stunning and memorable choice for a long time.

Recommendation: Glitzy Peacock Motif Necklace Set, Peacock Motif Lightweight Necklace

Day 9: Spreading Love in Pink for Goddess Siddhidatri

The final night of Navaratri is called Mahanavami. It is dedicated to Goddess Siddhidatri who is believed to be the giver of all siddhis (spiritual powers). 

Jewellery for Day 9

The warm, pinkish hue of rose gold is the perfect choice to celebrate the culmination of the Navaratri festival.

  • Styling with Harmony: The colour for the final day is Pink and it symbolizes universal love, affection and harmony. A soft pink outfit is a beautiful way to conclude the nine nights of celebration with grace and elegance.

Recommendation: Pieces from the modern 18KT Ivy Rose Gold collection

Carrying Radiance Beyond the Nine Nights

The spirit of Navaratri will resonate within us beyond the nine nights of celebrations. Unlike most other festivals where the focus is usually on a single day, with Navaratri, we are taken on a journey of spirituality and celebration. The nine forms of Shakti is a powerful reminder of the divine strength, creativity and grace that resides within everyone, especially women. The beautiful jewellery we choose for these auspicious days will be a part of our life’s continuing celebrations.

FAQs on Navaratri Jewellery Styling

  1. What jewellery is best to wear during Navaratri?

During Navaratri, try to wear jewellery that matches the colour theme of the day. You can either choose jewellery that perfectly matches the colour of the day such as Emerald jewellery if the colour is green or jewellery that complements the colour of the day.

  1. Can I wear diamonds during Navaratri?

Yes, you can wear diamonds during Navaratri. In fact, diamonds are the perfect choice for the first day of Navaratri which is dedicated to Goddess Shailaputri. Here, the colour of the day is white and it symbolizes purity. Diamond jewellery perfectly encapsulates purity and elegance.

  1. Do I need to match jewellery with the colour of the day during Navaratri?

It is not a rule but matching your jewellery to the colour of the day embodies the festive spirit and helps you look best prepared for the festival occasion.

  1. Which jewellery suits Garba and Dandiya nights?

Garba and dandiya dance nights are the highlight of Navaratri festivities in Western India. Lightweight pieces such as chandelier earrings, meenakari necklaces and oxidized jewellery are some of the best jewellery that fits the festive occasion. Moderate or heavy ornaments will not offer ease of movement.

  1. Can modern jewellery like rose gold be worn for Navaratri?

Rose gold jewellery is a great choice for Day 9 where the colour of the day is Pink. The soft pink tone matches the day’s theme of love dedicated to Goddess Siddhidatri.

  1. Is it okay to mix traditional and contemporary jewellery during Navaratri?

Yes, it is okay to mix styles to make your look unique. You can pair a traditional temple necklace with modern earrings or layer antique pieces with minimalist designs.

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One of the more recent designs of gold mangalsutra is understated yet strikingly elegant, attracting subtle significant focus. The right choice always maintains the ageless appeal of the outfit while ensuring it blends with the person and their lifestyle. How the Right Mangalsutra Can Transform Your Saree Look. Wearing the appropriate saree with your gold mangalsutra elevates your entire ensemble, not just your coordination. Here's why it matters: Enhances the Overall Look: A well-matched mangalsutra complements the color, fabric, and design of your saree, tying your whole outfit together beautifully. Balances Tradition with Personal Style: A simple gold mangalsutra design allows you to honor cultural traditions while expressing your own modern or minimalist aesthetic. Keeps Jewellery Relevant to the Occasion: Whether it is a festive gathering or a day at the office, the right mangalsutra ensures your jewelry feels appropriate, stylish, and meaningful. Also Read: Budget-Friendly Gold Mangalsutras for Modern Brides Complete Your Look with Confidence and Grace Choosing the right saree to wear with your gold mangalsutra goes beyond custom; it is an offer of your personal style and transformative poise. Are you considering a simple gold mangalsutra design for day-to-day charm, or an ornate piece for special events? Please, do not shy away from trying different combinations. The ideal blend can transform your appearance while amplifying your esteem. A gold mangalsutra worn with a saree reflects culture, persona, and uniqueness. This way, attending a festive occasion or going to work can be made effortless with a modern daily wear mangalsutra design that embodies grace and tradition simultaneously. Simplicity in the art of pairing sarees with a gold mangalsutra rests on equilibrium. Finding harmony with the saree’s material, event, bodice, alongside the mangalsutra’s length, embellishments, and intricacy. An ornate gold assortment with rich fabrics like silk and designer sarees, while dainty pieces for cotton and chiffon sarees guarantees your jewelry complements rather than competes with your attire. Your mangalsutra, when styled right, will be more than a symbol; it will add poise to your fashion statement.
July 18, 2025
Is July 2025 The Right Time For Investing In Gold Jewellery In India?
If you ask an economist, gold is a commodity. Ask a scientist, and it is an element with real applications in science and tech. For much of the world, gold is a precious metal but for many Indians, it is a symbol of prosperity and status. It is a cornerstone of tradition and a trusted article of timeless value. So, it comes as no surprise that many would seek an auspicious date and time to purchase gold. But if you are looking at gold jewellery as an investment, then the question is: Is now the right time to invest? The answer to this question is not a simple yes or no. The right time for investing in gold jewellery is not just about looking out for the lowest price point. You need to understand the difference between short-term price fluctuations and the long-term fundamental value of gold. This article will provide a comprehensive guide to making sense of the gold price today and taking decisions about when to invest in gold jewellery. Gold Price Trends in India – July 2025 Snapshot To figure out whether now is the right time for investing in gold jewellery, we need to understand the gold market fluctuations. As of July 3, 2025, gold prices in India are reflecting the market's inherent volatility. 22 karat (22K) gold is traded at approximately ₹9,105 per gram and 24 karat (24K) gold is priced around ₹9,933 per gram. We have reached the gold price today after a period of fluctuation. There was a really sharp rise in April, followed by a dip in May. In late June, there was a slight dip where prices for 24K gold fell to nearly ₹9,742 per gram. However, the gold market has seen a slight recovery in early July at the time of writing. This can be interpreted as the reaction to broader market dynamics such as easing geopolitical tensions and shifts in global investor demand. Key Factors Influencing Gold Prices in India (2025) As mentioned before, the price of gold jewellery is the result of a complex web of global and domestic forces. Let’s try to understand these factors in much more detail. The Global Stage: A World of Influences The fundamental price of gold is set on the international stage, influenced by a confluence of economic and political factors. Geopolitical Tensions: During times of political instability or economic uncertainty, investors turn to gold, to protect their wealth from the volatility of other assets. Gold is considered the ultimate safe-haven asset. The recent clashes in the Middle East between Israel and Iran and trade disputes involving the US and China, have consistently reinforced this safe-haven demand. The US Dollar's Role: Gold is priced in US dollars on the international market. And so, it shares an inverse relationship with the dollar's value. When the US dollar weakens against other currencies, it takes more dollars to buy a gram of gold and the prices go up. Inflation: Without getting too much into economics, when the purchasing power of fiat currencies (not backed by gold) erodes due to inflation, gold tends to hold or increase its worth. The Role of Central Banks: Nations like China, Russia, Turkey, and significantly, India, have been consistently increasing their gold reserves. This is a strategic move to reduce their dependence on the US dollar. This creates a steady stream of demand that supports the gold's price. The Indian Context: Domestic Drivers While the global price sets the benchmark, several domestic factors determine the final price an Indian consumer pays for gold jewellery. The Rupee-Dollar Exchange Rate: India imports the vast majority of its gold and the price is paid in US dollars. A weaker Rupee means more rupees are needed to buy the same amount of dollar-priced gold, while a stronger Rupee can help cushion the impact of rising international gold prices. Festive Period and Wedding Demand: This is arguably the most important domestic driver of gold price today in India. We had mentioned that people in India seek auspicious dates and times to purchase gold. This leads to massive surges in demand during specific times of the year. Festivals like Diwali, Dhanteras and Akshaya Tritiya are periods when gold purchases are considered auspicious. Government Policies and Taxes: The final retail price of gold jewellery is also affected by government policies. Import duties and Goods and Services Tax (GST) levied by the government directly add to the cost of gold which the consumer must pay. Gold's Historical Performance While the daily fluctuations of gold prices capture headlines, the true story of gold jewellery as investment is written over decades. The price of 10 grams of 24K gold in India has risen meteorically from a mere ₹63.25 in 1964 to ₹35,220 in 2019, and has now crossed the ₹1,00,000 mark in mid-2025. Over the last five years, gold has delivered returns of over 120% and the 20-year return stands at a staggering 1,400%. This historical data is proof to gold's role as a prized asset for long-term financial gains. Is Gold Jewellery a Good Investment in India? For the Indian consumer, gold jewellery is the most popular form of gold ownership. If you are looking for some gold buying tips, knowing the advantages and disadvantages of gold ornaments over other forms of gold will be quite useful. The Advantages of Gold Jewellery as an Investment Tangibility and Utility: Unlike stocks, bonds or digital assets like bitcoin, jewellery is a tangible asset. Meaning, you can hold it and wear it as an ornament. Emotional & Cultural Returns: In India, gold jewellery usually becomes a family heirloom. It is often passed down from one generation to the next. Liquidity in Crisis: Gold ornaments are a highly liquid asset in times of personal financial crisis. It is often used as collateral to secure loans. The Disadvantages of Gold Jewellery as an Investment Making Charges & Wastage: Making charges are the fees for the labour and craftsmanship required to create gold jewellery. These and wastage charges are typically not recovered on resale. Retail vs. Intrinsic Value Gap: The price paid for jewellery includes not just the making charges and wastage we just mentioned, but also the cost of gold, the jeweller's overhead, branding and profit margin. However, the resale value is primarily based on the net weight and purity of the gold. Purity and Liquidity: If you are a regular reader of our blog, you might already know that gold jewellery is typically crafted from 22K or 18K gold for durability, and not from 24K pure gold. While highly liquid in a crisis, selling jewellery instantly at the full market rate can be more difficult than selling standardized gold bars or coins. Best Ways to Invest in Gold in India Gold jewellery is just one of several ways to own the precious metal. Each of the other options caters to different needs, goals, and investor profiles. Here is an overview of all the important options available in India: Gold Coins/Bars Purity: Typically 24K (995 or 999) Initial Cost: Gold value + premium (5-10%) + 3% GST Liquidity: High; can be sold to jewellers Storage & Security: Requires secure personal storage Taxation: LTCG (Long Term Capital Gains) taxed at 20% with indexation Best For: Pure physical investment without design-related costs Sovereign Gold Bonds (SGBs) Purity: Not physical; value is linked to 24K gold Initial Cost: Issued at market rate; no GST Liquidity: Low; 5-year lock-in (early exit via exchange), 8-year maturity Storage & Security: Held in Demat form; no storage risk Taxation: Capital gains tax-free if held till maturity; else LTCG with indexation Additional Returns: 2.5% annual interest (semi-annual payout) Best For: Long-term investors seeking tax efficiency and interest income Gold ETFs (Exchange-Traded Funds) Purity: Backed by 24K gold (99.5%) Initial Cost: NAV + brokerage + expense ratio (0.5-1%) Liquidity: Very high; can be traded instantly on stock exchanges Storage & Security: Held in Demat account; no storage concerns Taxation: LTCG taxed at 20% with indexation Best For: Investors seeking high liquidity and low hassle Digital Gold Purity: Backed by 24K physical gold Initial Cost: Market rate + 2-3% spread + 3% GST Liquidity: Very high; can be bought/sold 24/7 on platforms Storage & Security: Stored in insured vaults by the provider; some limits or fees may apply Taxation: LTCG taxed at 20% with indexation Best For: Small-ticket investors valuing convenience and accessibility If you are looking to purchase Digital Gold but don’t know where to start, Jos Alukkas offers you a simple and secure solution through the Digi Gold initiative. A Glimpse into the Future: What Analysts Predict for Gold The predictions for gold by different analysts generally point towards a positive long-term outlook. J.P. Morgan Research forecasts that gold prices will continue to rise towards $4,000 per ounce by the second quarter of 2026. This will be driven by continued strong demand from central banks and investors seeking a hedge against geopolitical uncertainty. Other bullish forecasts see gold reaching new highs in the coming years, with some aggressive predictions suggesting peaks as high as $8,900 by 2030. This would translate to about more than ₹24,000 per one gram of gold. However, some analysts maintain a more cautious outlook. They are suggesting that gold prices could experience a downfall if global economic conditions stabilize more rapidly than expected, interest rates remain high or if central banks slow their pace of purchasing. Regardless, the "right time" for investing in gold jewellery is ultimately a personal decision. Above and beyond the global factors and daily price charts, it is more about your own life's milestones and financial readiness. When you are ready to make that decision it is crucial to partner with a jeweller who honors your investment with transparency and guaranteed purity. The true value of gold is timeless and you can make an everlasting investment with Jos Alukkas’ wide range of gold jewellery collection and Digital Gold services.
July 7, 2025