5 Must-Have Gold Bangles to Style with Your Outfits for Any Occasion

Golden Gleam, a Festive Dream: Find the Perfect Raksha Bandhan Gift for 2025

Rakshabandhan is more than just rituals, it is a celebration of love, faith and eternal family relationship. This happy festival, celebrated mainly in North India, marks the holy thread, rakhi, which sisters wear on the wrist of their brother, symbolizes protection, love and joint memory. But beyond tradition lies a rich tapestry of stories that puts Rakhshabandhan in a celebration of divine connection and emotional power. Goddess Lakshmi had a rakhi tied to King Bali, releasing Lord Vishnu, while Draupadi protecting Draupadi and getting his perpetual promise to protect her dignity, history is filled with stories where Rakhi became a symbol of divine power and mutual respect. Even queens like Rani Karanuvati used its power, sending rakhi to Emperor Humayun -Emperor Humayun. These stories remind us that Rakshabandhan is not just about blood relatives, it is about chains that go beyond it. When Rakshabandhan 2025 comes, look at our exclusive collection and celebrate this beloved festival with style, emotions and radiance. Let your gift express the language of love that lasts forever. At Jos Alukkas, we think such eternal love should have an eternal gift for Rakshabandhan. From stylish gold to shining diamonds, every jewelry piece speaks a story, like your relationship. Also Read: The Art of Pairing Sarees with a Simple Gold Mangalsutra Design Threads of Tradition; Modern Love in a Classic Festival. Rakshabandhan is a classic festival of love, protection, and the much appreciated sibling connection. Sisters of all ages typically attach a rakhi, a talisman or amulet, to their brothers' wrists. This holy thread is a pledge of lifetime connection and mutual care, not only a metaphor. Warmly and lovingly marking the rite, sisters say prayers for their brothers' welfare, use a protective tilak on their foreheads, and feed them candies or dry fruits. The celebration has distinct forms depending on where you are. Daughters in Karnataka and other Telugu-speaking states often tie rakhi to their fathers to show respect and thanks. Particularly in academic circles studying the Yajur Veda, this day is regarded as auspicious to start fresh learning. Across areas, names like Rakhi, Saluno, Silono, and Rakri represent the cultural variety that enhances this festival. The methods by which Raksha Bandhan is observed have changed along with the times. Although the emotional core stays, contemporary declarations of love typically take the shape of significant presents. A lovely Raksha Bandhan present for sister or a wise Raksha Bandhan gift for brother will become a treasured recollection in itself. Gold has become more than merely a symbol of worth in recent years; it also represents feeling. Gifting gold jewellery, be it a classy bracelet for a brother or a delicate pendant for a sister, has grown into a modern declaration of classic affection. It is a beautiful combination of elegance and custom. Let your Rakshabandhan present have significance, beauty, and the sparkle of enduring love whether you are accepting the traditions of the past or giving it your own modern spin. Celebrate Sibling Love with Gold Jewellery This Rakshabandhan. Rakshabandhan is all about love. It is a festival for the soul, a deeply emotional and heartfelt celebration of the unspoken promise of love, protection, and lifelong support to each other, from the siblings. In the process of challenges over time, human relationships evolved and the ways of expressing such a bond have grown too. In a world where trends come and go, jewellery stands out as a Rakshabandhan gift that is not only beautiful, but truly timeless. The very thing that makes jewelry so special is its enduring value. Unlike sweets or gift cards, a piece of jewelry becomes a treasured memory-something that your sibling can wear, keep close, and remember you by every time they look at it. Be it a simple gold bracelet for your brother or a glittering pendant for your sister, the act of giving jewellery keeps the memory alive of the moment when you decided to celebrate the intimacy of your relationship. Gold is especially the material most favored in Indian traditions, so it can be said metaphorically by the historical facts that the history of gold in India is the history of India. It signifies innocence, wealth, and faithfulness, which are among the values that embody the Rakshabandhan spirit perfectly. Gifting gold today is more than the observance of a ritual; it is the perfect means for a person to express his/her feelings to another person in a very tasteful and elegant manner. This is your way of saying it: “Our relationship is important, therefore I have chosen something which will remain forever.” A Rakshabandhan present for your brother, such as a smooth chain or a traditional ring, can make his style more personal. Your sister can also receive a pair of earrings, a charm bracelet, or any other piece of jewellery that is chosen with care and that will serve as her non-verbal message. Every piece of jewellery symbolizes one minute of the great story of shared laughter and hatred, of childhood adventures and of unconditional love. This Rakshabandhan in 2025, just breaks the monotony of the usual gifts. Rather, decide for your brother or sister the one which not only shows your love but also reflects your shared memories and the promise of many more moments together. Choose the jewelry, as the gifts that are given to be worn always are the ones that shine the most. Jos Alukkas’ Special Rakhi Range - A New Way to Celebrate Your Relationship. Don't just follow the tradition but celebrate your unique bond with a gift that is as priceless as your relationship this Rakshabandhan. With great felicity, Jos Alukkas launches its one of a kind Rakhi Collection, a tribute to the love, the protection, and the memories created between brothers and sisters. On one hand, there are gold rakhis decorated with stories of the past and beauty of the present, and on the other, there are timeless bracelets, rings, and pendants to which you can present your brother or sister this Rakshabandhan. Not a single jewellery piece in the collection is without its own narrative. Jos Alukkas' jewelry helps you to give your feeling a shape of a beautiful memory if you want to say thank you, admire someone, or just love each other. Our Rakhi Collection is more than just a gift, it is a way of keeping memories alive. Whether a piece of jewelry is metallic or decorated, old-fashioned or modern, each of them is made to match every personality and feeling. Jos Alukkas thinks that the most appropriate piece of jewellery not only shines but narrates. Ways of celebrating are changing with time and siblings are finding new and lovely ways of celebrating each other, yet our ensemble is the most perfect way of capturing the festival spirit in a language that everyone can understand, love, artistically molded into gold. These rakshabandhan gifts are crafted for bonds that never fade :- Bond of Bhai Rakhi Bracelet Celebrate Raksha Bandhan 2025 with the Bond of Bhai bracelet, crafted in 18KT rose gold, BIS hallmarked, 1.425g net weight. A timeless rakhi bracelet symbolizing love, elegance, and enduring sibling connection. Ganesha Sutra Rakhi Bracelet The Ganesha Sutra 18KT Rakhi Bracelet is made of beautiful rose gold (net weight: 0.819g) and is BIS hallmarked. This is a perfect and thoughtful rakshabandhan gift bro, combining the blessings of God with the everlasting design. Ohm Shakti Rakhi Bracelet Give Ohm Shakti 18KT Rakhi Bracelet in rose gold (net weight: 1.089g), BIS hallmarked, a divine elegance to your celebration of rakshabandhan 2025. A unique rakshabandhan gift for brother or a loving rakshabandhan gift to sister, the one that conveys the message of power, love, and safety. Bro Love Rakhi Bracelet Celebrate rakshabandhan 2025 with the Bro Love 18KT Rakhi Bracelet in rose gold (net weight: 2.842g), BIS hallmarked, a meaningful and stylish rakshabandhan gift crafted for enduring sibling bonds. Rakshabandhan is the festival of promises, memories, and love without condition. While the sacred thread is full of significance, a gold rakhi brings a vintage charm, the whole picturing a beautiful tradition that becomes a keepsake of love. Giving gold is not merely the act of showing off; it symbolizes eternity. A piece such as the Bro Love 18KT Rakhi Bracelet turns into a constant recollection of the affection and love that you share with each other. The Ohm Shakti or Ganesha Sutra are not only attractive but they also hold spiritual and emotional significance, being the most suitable present for a brother who is everything to you. Rakshabandhan Gifts Wrapped in Gold & Love. Nowadays, in most families, the tradition of brothers giving sisters some loving and affectionate tokens is also spread, this custom is going on in an amazing way. A dainty gold bracelet is not only a beautiful raksha bandhan gift for sister but also a precious rakshabandhan gift for brother. Rakshabandhan 2025 is almost here and it is time to get ready to celebrate it in style and glamor but not only with something that is gorgeous at that very moment but also with something that will keep on shining forever. After all, some relationships deserve gold, not only for their loveliness but also for the love that they symbolize.

July 30, 2025

Bridal Diamond Jewellery That Dazzles: Rings, Earrings & Necklaces for the moment Love Is Crowned.

On the day love is crowned, every sparkle tells a story. A story of two individuals, destined to meet, wrapped in dreams and promises whispered beneath veils and vows. In this blessed moment, diamond jewellery becomes more than adornment; it becomes a poetry of love in lights, echoing the ageless pulse of pure love. Every sparkle is a silent vow, each facet a mirroring of forever. From rings that seal a promise to earrings that dance with delight, and necklaces that rest near the heart, bridal diamond jewellery weaves grace into emotion. These are not just like decorations, they are memories of love, worn not only for elegance, but for meaning. As you walk toward forever, let every diamond sing softly of devotion, grace, and a bond that shines brighter with every passing era. Because when love speaks, it speaks in diamonds. A Royal Proposal That Rewrited History. Spanning billions of years starting in 4000 BCE ancient India, diamond history begins. Originally sought for their extraordinary hardness, these uncommon rocks were employed in tooling and engraving. From mystical talismans to royal treasures, diamonds travelled to Europe by the 13th century and actually started to glitter in contemporary diamond jewelry after the South African diamond rush of the 1860s. Archduke Maximilian of Austria gave Mary of Burgundy the first documented diamond engagement ring in 1477, thereby enshrining their place in bridal jewellery history. Diamonds started to represent lifelong devotion. In 1947, De Beers' famous "A Diamond Is Forever" campaign confirmed the diamond's important part in marriage and love, therefore raising it as the soul of bridal diamond jewellery, a symbol of unending love, beauty, and loyalty that still shines today. The Sign of Diamonds in the Bridal Jewellery World. Diamonds have come to embody the clarity, strength, and perfect elegance of true love. In the way of marriage, they stand as extra than adornments; they are signs of a bond meant to last. As relationships grow and deepen over the decades, so too does the meaning behind every diamond. What begins as a glittering token on the marriage day soon becomes a silent witness to share unforgettable memories and precious moments. Bridal diamond jewellery carries a personal story, one that grows richer with time. Unlike trends that dim, diamonds remain. Their brilliance does not fade, just as love, when nurtured, grows powerful with every year. Whether it is a ring worn all day or ear rings brought out on special occasions, these pieces mirror the journey of two individuals picking each other again and again. Also Read: Beyond the Bling: 10 Tips to Choose Diamond Wedding Jewellery The Enduring Romance of Diamonds for Every Bride. Diamonds are not just with outward glamour or decoration; for centuries, they have reputedly stood for eternity, strength, and steadfast love. Under great heat and pressure, pure diamonds are brilliant, strong, and one of a kind, all traits of an eternal bond of love. This makes it the seamless sign for a bride and groom to associate with their promise and a non ending love. Fashion styles and trends may come and go, but diamond jewelry stands out as an air of eternity. Diamonds never are out of vogue, be it with a solitaire diamond or a contemporary design. A collection of bridal diamond jewelry including bridal diamond rings, earrings, and necklaces could be seen as more than just adornments for the wedding day, it becomes an expression of love to be passed down for generations. Every bridal jewelry in diamonds tells a tale. Diamond bridal earrings you adorn while walking down the aisle or a diamond bridal necklace you clutch to your heart: Diamonds are not merely jewellery; they are a part of your love story. Their glitter does not decrease through time; it only strengthens in meaning. In this world of continual changes, diamond bridal jewelry stands steady,an enduring obverse for the declarations made and the lastingness of love. The Lasting Brilliance of Diamonds in Bridal Jewellery. Diamonds remain a sacred and priceless object in weddings. Their beyond comparison brilliance, natural symmetry, and symbolism of eternal love make them the perfect manifestation for an everlasting love. At Jos Alukkas, every single piece of diamond is designed not merely to project splendor but to carry meaning, especially during life's most treasured moments. A pure diamond stands for eternal commitment and strength. In much the same way, a successful union is forged through love, trust, and endurance. Whilst the diamond is generated through immense pressure, it emerges with impeccable beauty. It is this natural metamorphosis that gives bridal diamond jewellery that potency; it stands for both aesthetic and deep emotion. As far as diamonds go, their value also rests on their classic appeal and unparalleled durability. Rather than fading with background trends, diamonds retains its timeless charm. Be it an intricately designed bridal diamond necklace, a sparkling pair of earrings, or a simple engagement ring; everything is crafted to last for generations. Jos Alukkas Bridal jewellery does not only complement your wedding attire; it becomes a part of your story. Passed on as heirlooms or cherished forever as a memory. Also Read: Essential Tips for Buying Your First Diamond Necklace The Final Touch to Forever As we see the final touches put to the wedding and the aisle which is about to come alive a bride’s heart is filled not only with excitement but also with hopes, promises, and a love which is to be eternal. Just as that love which she brings in will do, at Jos Alukkas we design diamonds to pass down through the generations which hold memories close and turn each moment into a legacy. Uncommon, Tough, and Brilliant In the case of a solitaire which does speak to a lifetime of faith, or bridal diamond earrings which catch the light of joy at the tears of happiness, also a chain which falls just so close to her heart, in a bridal diamond jewelry set from Jos Alukkas we present pieces which are not for a single day, but for a lifetime. These trinkets may start out on the day of the wedding, but their value to the couple grows with each laugh shared, each celebration held, each anniversary passed. In a world that changes so do we see diamonds and true love to be the constants. At Jos Alukkas we believe your bridal jewelry should tell the story of your love as much as it does the style of your wedding day. As you step into the unknown, let your jewelry reflect the light of your love. In diamonds we see forever a stone that tells your love story one spark at a time.

July 18, 2025

The Art of Pairing Sarees with a Simple Gold Mangalsutra Design.

July 18, 2025

Is July 2025 The Right Time For Investing In Gold Jewellery In India?

If you ask an economist, gold is a commodity. Ask a scientist, and it is an element with real applications in science and tech. For much of the world, gold is a precious metal but for many Indians, it is a symbol of prosperity and status. It is a cornerstone of tradition and a trusted article of timeless value. So, it comes as no surprise that many would seek an auspicious date and time to purchase gold. But if you are looking at gold jewellery as an investment, then the question is: Is now the right time to invest? The answer to this question is not a simple yes or no. The right time for investing in gold jewellery is not just about looking out for the lowest price point. You need to understand the difference between short-term price fluctuations and the long-term fundamental value of gold. This article will provide a comprehensive guide to making sense of the gold price today and taking decisions about when to invest in gold jewellery. Gold Price Trends in India – July 2025 Snapshot To figure out whether now is the right time for investing in gold jewellery, we need to understand the gold market fluctuations. As of July 3, 2025, gold prices in India are reflecting the market's inherent volatility. 22 karat (22K) gold is traded at approximately ₹9,105 per gram and 24 karat (24K) gold is priced around ₹9,933 per gram. We have reached the gold price today after a period of fluctuation. There was a really sharp rise in April, followed by a dip in May. In late June, there was a slight dip where prices for 24K gold fell to nearly ₹9,742 per gram. However, the gold market has seen a slight recovery in early July at the time of writing. This can be interpreted as the reaction to broader market dynamics such as easing geopolitical tensions and shifts in global investor demand. Key Factors Influencing Gold Prices in India (2025) As mentioned before, the price of gold jewellery is the result of a complex web of global and domestic forces. Let’s try to understand these factors in much more detail. The Global Stage: A World of Influences The fundamental price of gold is set on the international stage, influenced by a confluence of economic and political factors. Geopolitical Tensions: During times of political instability or economic uncertainty, investors turn to gold, to protect their wealth from the volatility of other assets. Gold is considered the ultimate safe-haven asset. The recent clashes in the Middle East between Israel and Iran and trade disputes involving the US and China, have consistently reinforced this safe-haven demand. The US Dollar's Role: Gold is priced in US dollars on the international market. And so, it shares an inverse relationship with the dollar's value. When the US dollar weakens against other currencies, it takes more dollars to buy a gram of gold and the prices go up. Inflation: Without getting too much into economics, when the purchasing power of fiat currencies (not backed by gold) erodes due to inflation, gold tends to hold or increase its worth. The Role of Central Banks: Nations like China, Russia, Turkey, and significantly, India, have been consistently increasing their gold reserves. This is a strategic move to reduce their dependence on the US dollar. This creates a steady stream of demand that supports the gold's price. The Indian Context: Domestic Drivers While the global price sets the benchmark, several domestic factors determine the final price an Indian consumer pays for gold jewellery. The Rupee-Dollar Exchange Rate: India imports the vast majority of its gold and the price is paid in US dollars. A weaker Rupee means more rupees are needed to buy the same amount of dollar-priced gold, while a stronger Rupee can help cushion the impact of rising international gold prices. Festive Period and Wedding Demand: This is arguably the most important domestic driver of gold price today in India. We had mentioned that people in India seek auspicious dates and times to purchase gold. This leads to massive surges in demand during specific times of the year. Festivals like Diwali, Dhanteras and Akshaya Tritiya are periods when gold purchases are considered auspicious. Government Policies and Taxes: The final retail price of gold jewellery is also affected by government policies. Import duties and Goods and Services Tax (GST) levied by the government directly add to the cost of gold which the consumer must pay. Gold's Historical Performance While the daily fluctuations of gold prices capture headlines, the true story of gold jewellery as investment is written over decades. The price of 10 grams of 24K gold in India has risen meteorically from a mere ₹63.25 in 1964 to ₹35,220 in 2019, and has now crossed the ₹1,00,000 mark in mid-2025. Over the last five years, gold has delivered returns of over 120% and the 20-year return stands at a staggering 1,400%. This historical data is proof to gold's role as a prized asset for long-term financial gains. Is Gold Jewellery a Good Investment in India? For the Indian consumer, gold jewellery is the most popular form of gold ownership. If you are looking for some gold buying tips, knowing the advantages and disadvantages of gold ornaments over other forms of gold will be quite useful. The Advantages of Gold Jewellery as an Investment Tangibility and Utility: Unlike stocks, bonds or digital assets like bitcoin, jewellery is a tangible asset. Meaning, you can hold it and wear it as an ornament. Emotional & Cultural Returns: In India, gold jewellery usually becomes a family heirloom. It is often passed down from one generation to the next. Liquidity in Crisis: Gold ornaments are a highly liquid asset in times of personal financial crisis. It is often used as collateral to secure loans. The Disadvantages of Gold Jewellery as an Investment Making Charges & Wastage: Making charges are the fees for the labour and craftsmanship required to create gold jewellery. These and wastage charges are typically not recovered on resale. Retail vs. Intrinsic Value Gap: The price paid for jewellery includes not just the making charges and wastage we just mentioned, but also the cost of gold, the jeweller's overhead, branding and profit margin. However, the resale value is primarily based on the net weight and purity of the gold. Purity and Liquidity: If you are a regular reader of our blog, you might already know that gold jewellery is typically crafted from 22K or 18K gold for durability, and not from 24K pure gold. While highly liquid in a crisis, selling jewellery instantly at the full market rate can be more difficult than selling standardized gold bars or coins. Best Ways to Invest in Gold in India Gold jewellery is just one of several ways to own the precious metal. Each of the other options caters to different needs, goals, and investor profiles. Here is an overview of all the important options available in India: Gold Coins/Bars Purity: Typically 24K (995 or 999) Initial Cost: Gold value + premium (5-10%) + 3% GST Liquidity: High; can be sold to jewellers Storage & Security: Requires secure personal storage Taxation: LTCG (Long Term Capital Gains) taxed at 20% with indexation Best For: Pure physical investment without design-related costs Sovereign Gold Bonds (SGBs) Purity: Not physical; value is linked to 24K gold Initial Cost: Issued at market rate; no GST Liquidity: Low; 5-year lock-in (early exit via exchange), 8-year maturity Storage & Security: Held in Demat form; no storage risk Taxation: Capital gains tax-free if held till maturity; else LTCG with indexation Additional Returns: 2.5% annual interest (semi-annual payout) Best For: Long-term investors seeking tax efficiency and interest income Gold ETFs (Exchange-Traded Funds) Purity: Backed by 24K gold (99.5%) Initial Cost: NAV + brokerage + expense ratio (0.5-1%) Liquidity: Very high; can be traded instantly on stock exchanges Storage & Security: Held in Demat account; no storage concerns Taxation: LTCG taxed at 20% with indexation Best For: Investors seeking high liquidity and low hassle Digital Gold Purity: Backed by 24K physical gold Initial Cost: Market rate + 2-3% spread + 3% GST Liquidity: Very high; can be bought/sold 24/7 on platforms Storage & Security: Stored in insured vaults by the provider; some limits or fees may apply Taxation: LTCG taxed at 20% with indexation Best For: Small-ticket investors valuing convenience and accessibility If you are looking to purchase Digital Gold but don’t know where to start, Jos Alukkas offers you a simple and secure solution through the Digi Gold initiative. A Glimpse into the Future: What Analysts Predict for Gold The predictions for gold by different analysts generally point towards a positive long-term outlook. J.P. Morgan Research forecasts that gold prices will continue to rise towards $4,000 per ounce by the second quarter of 2026. This will be driven by continued strong demand from central banks and investors seeking a hedge against geopolitical uncertainty. Other bullish forecasts see gold reaching new highs in the coming years, with some aggressive predictions suggesting peaks as high as $8,900 by 2030. This would translate to about more than ₹24,000 per one gram of gold. However, some analysts maintain a more cautious outlook. They are suggesting that gold prices could experience a downfall if global economic conditions stabilize more rapidly than expected, interest rates remain high or if central banks slow their pace of purchasing. Regardless, the "right time" for investing in gold jewellery is ultimately a personal decision. Above and beyond the global factors and daily price charts, it is more about your own life's milestones and financial readiness. When you are ready to make that decision it is crucial to partner with a jeweller who honors your investment with transparency and guaranteed purity. The true value of gold is timeless and you can make an everlasting investment with Jos Alukkas’ wide range of gold jewellery collection and Digital Gold services.

July 7, 2025

Reveal the Fashionista in You With Jos Alukkas’s Stunning Bangles