>
A Golden Beginning

Every great story has a humble beginning. The story of Jos Alukkas is no different. In 1964, Alukka Varghese,  a man with a grand vision stepped into the gold business and laid the foundation for this remarkable journey – an epic tale that was to span the decades. He set the stage for what would become one of the most trusted jewellery brands in India. It was his eldest son, Mr. Jos Alukka, who took the family legacy forward and turned it into a household name.

From a Single Store to a Chain of Showrooms

True success is built over time. It takes years of trust, dedication, and hard work.  Under the determined leadership of Mr. Jos Alukka, the brand flourished, expanding beyond state lines. Today, Jos Alukkas operates more than 49 showrooms across India and is one of the best-known jewellery brands in the country.

The Name Associated With Quality And Purity

  • First ISO 9001:2000 certified jewellery group in the world
  • Guarantees 916 hallmarked gold. 
  • certified by the Bureau of Indian Standards

Expanding Beyond Jewellery

While gold and diamonds remained the core business, the Alukkas group did not stop there. A businessman and innovator, Mr. Jos Alukka diversified into real estate under the brand name Jos Alukkas Properties. Since 2007, the company has been building dream homes, bringing smiles to families.

During the digital era, Jos Alukkas took its first step into online jewellery sales with its Online Store. It offers customers easy access to high-quality jewellery worldwide. In addition, Jos Alukkas DigiGold launched smart investment plans, which enables individuals to invest in gold digitally, making gold ownership simpler than ever.

The Visionary Leaders Behind the Brand

Behind every visionary enterprise is a leadership that shapes its future. The Jos Alukkas Group stands strong under the guidance of:

Sri A.V. Jose and his three sons—Sri Varghese Alukka, Sri Paul J. Alukka, and Sri John Alukka, who serve as Managing Directors, each bringing unique strengths to the brand.

  • Varghese Alukka

Being the eldest son of the visionary entrepreneur Jos Alukkas, he was ingrained with the world of fine jewellery, the art of crafting exquisite pieces, and strategic business acumen from an early age.

For Varghese, trust is not just a business principle but the lifeblood of Jos Alukkas. He has tirelessly worked to weave this value into everything the brand stands for. Jos Alukkas was one of the first gold houses in India to offer 916 hallmarked gold—long before it became a legal standard—setting a new benchmark in purity and customer confidence. He continues to pioneer customer education on the benefits of HUID jewellery, ensuring every transaction is transparent and trustworthy. When he steps away from numbers and strategies, Varghese finds solace in books, particularly those by John Grisham, and enjoys holidaying in Europe. 

  • Paul J. Alukka

Entering the industry at 22, he quickly carved a niche for himself. Paul led the gold and diamond divisions with a focus on quality and innovation.

Paul is not just a business leader, he ensures every customer fully understands and values their investment. As gratifying as their success has been, he knows their true success comes from the unwavering loyalty of their patrons.  Outside of business,  he is a passionate foodie and travel enthusiast. He loves to explore, and South Africa is his favourite getaway destination. When it’s time to relax, you might catch him watching the epic drama Sholay or rewatching the survival tale of Cast Away.

  • John Alukka

Marketing is not just a profession for John Alukka – it’s his calling. He knows that in today’s rapidly changing world, a brand must be more than a name; it needs to be an experience, a story, a movement. An astute student of modernization, he has been instrumental in augmenting the Jos Alukkas brand and realigning its approach to selling to meet the prevailing necessities of the times.

He believes in making the brand seen, heard, and talked about—and that’s exactly what he has done. John’s dedication to branding and PR has made Jos Alukkas a well-known name, spreading its message of purity and quality worldwide.

To John, the customers are the true heroes of their story. “I am obliged to our customers for contributing in a big way to our resounding success,” he says with heartfelt sincerity.

John’s interests reflect his well-rounded personality. He is a die-hard James Bond fan. He also has a deep appreciation for fast cars, thrillers, and adventure.

Together, they represent the three pillars of Jos Alukkas:

  • Quality
  • Trust
  • Ethical business practices

Ensuring the brand’s continued legacy of excellence.

The Future Shines Bright

Even after six decades, the spirit of Jos Alukkas remains as vibrant as ever. The organization is evolving with the high-tech world, embracing digital advancements, and enhancing the client experience. But one thing stays the same, an absolute commitment to quality and customer trust.  Their success is not just about the growth of the business or financial milestones. It’s about the millions of customers who have trusted the brand for the past 60 years. Be it a wedding, a festival, or any celebration, Jos Alukkas has always been at the heart of these moments. 

The journey of Jos Alukkas! Not just a success story. It’s a testament to dreams, dedication, and the unbreakable bond with millions of customers. From a small gold store in Kerala to a nationwide jewellery empire, their journey is truly inspirational. Some relations are truly made in gold, as they say – Jos Alukkas continues to strengthen these bonds with every masterpiece.

Latest Blogs
What Your Favourite Jewellery Says About Your Personality
The jewellery you choose often says more about you than you might realise. From timeless traditional designs to modern statement pieces, every preference reflects a unique aspect of your personality, style, and values. Explore what your favourite jewellery reveals about you and discover the connection between personal expression and the pieces you love most. Have you ever wondered why you are naturally drawn to certain types of jewellery while someone else prefers something completely different? Jewellery is more than just an accessory. The styles we choose often reflect our personality, preferences, and the way we express ourselves. Whether you love traditional designs, modern pieces, or bold statement jewellery, your choices can reveal interesting insights about your character. At Jos Alukkas, we believe that every jewellery collection tells a unique story, and understanding these preferences can help us appreciate our personal style even more. Jewellery and Personal Expression Jewellery has always been a way for people to showcase their individuality. While fashion trends may change over time, people often gravitate towards styles that align with their personality. Some prefer timeless designs that never go out of style, while others enjoy experimenting with the latest jewellery trends. These choices often reflect not only personal taste but also values, lifestyle, and confidence. If You Love Traditional Jewellery People who prefer traditional style jewellery are normally into culture, tradition and heritage. They appreciate the craftsmanship and great art that have been long admired and loved for. Not everybody loves traditions, sentimental values, and elegance that never fades away. Jewellery is an ideal item that can be chosen by people who are interested in such attributes.  This is one of the reasons why gold jewellery is often preferred by those who value tradition, as it beautifully reflects heritage, culture, and enduring beauty.  If Modern Jewellery Is Your Style Modern jewellery lovers prefer sleek lines, elegance, and innovation. They adapt very easily and they accept changes. Also they are fashionable, as they have accessories that can complement their daily life. Such people like seeing their personality reflected in the design and appreciate elegant jewellery. If You Prefer Classy and Elegant Pieces There are those who naturally gravitate towards elegant jewellery. They look for such jewellery that can match all kinds of situations but will always remain stylish. People with such tastes value elegance, quality, and confidence. Unlike trend chasers, such people pay more attention to purchasing stylish jewellery that won’t go out of style any time soon. If You Love Bold and Statement Jewellery The statement jewellery tends to target those personalities who are comfortable about themselves and don’t hesitate to showcase their feelings through their own personal design choices. Accessories serve as their medium for creating a striking image, and no one can prevent them from doing so by being innovative in this sphere. These individuals possess character through clothes. However, many times, such individuals pay attention to the latest fashion trends and like experimenting with their style when it comes to jewellery.  The Rise of Online Jewellery Shopping Today, matching jewellery with one’s personality is easier than before. The increase in online gold jewellery shopping has enabled people to have more choice according to their personal interest. No matter whether someone likes to wear traditional jewellery or wants to make a statement through stylish jewellery, people can check the vast collections of gold jewellery online.  Your Jewellery Reflects Your Personality While jewellery choices cannot completely define a person, they often provide valuable insights into individual tastes and lifestyles. Whether you are drawn to classic gold jewellery, modern designs, or the latest jewellery trends, your preferences help tell your unique story. At Jos Alukkas, we celebrate every personality through thoughtfully crafted collections designed to suit different styles and occasions. After all, the jewellery you choose is not just something you wear. It is a reflection of who you are.
June 15, 2026
Antique Gold Finish vs Polished Gold: Which Is Ruling 2026?
Gold remains a timeless favourite in 2026, with antique and polished finishes emerging as two popular styles. While antique gold appeals through its vintage charm and traditional craftsmanship, polished gold stands out with its modern brilliance and shine. This article compares both finishes and helps readers choose the style that best matches their preferences. Trends may come and go, and new metals may emerge, but gold continues to hold its ground. Its value has been treasured for years on end and it remains the most preferred choice among jewellery lovers across the globe. In 2026, recent trends show no signs of gold slowing down, and there has been growing debate over one question: Antique or Polished—which is ruling this year? At Jos Alukkas, we have witnessed a growing demand for both styles, with each offering a distinct character and appeal. While some are fascinated by the vintage  and intricate detailing of antique jewellery, others prefer the captivating sparkle and trendy appeal of polished designs. So, which one is making a bigger statement in 2026? Let's take a closer look. What Is Antique Gold Finish? An antique gold finish is a treatment that is applied on jewellery, or even home decor pieces to make them look dull, aged and rustic. It is basically carried out to imitate the vintage beauty of gold jewellery. However, there are certain processes that are conducted to give them a nostalgic look, some of which are outlined below :  1. Creating a traditional design Designers use motifs inspired by :   Temple art  Royal jewellery Floral patterns In some cases even combine peacocks, deities and other heritage elements to revoke the essence of the past. 2. Casting or handcrafting the jewellery The gold is melted to create the jewelry in the desired shape using moulds, casting, or handmade methods. 3. Applying the antique finish  This is the crucial stage. Jewellers employ various methods like oxidation, patination and other methods to darken specific portions of the jewellery, thus giving it an aged look. What Is Antique Polished Gold? Polished gold refers to pieces of jewellery whose surfaces have been processed with the aim of bringing out their natural lustrousness. While antique gold usually undergoes treatment aimed at giving it a dark finish to create a vintage effect, polished gold should remain bright, shiny and slightly reflective. This type of gold jewellery has an appealing surface which is achieved through buffing and polishing processes by leveraging appropriate equipment and polishing agents. Through this process, minor imperfections on the surface of the material can be removed, hence bringing out the natural lustre of the material in a rather pristine manner. As a result, polished gold jewellery becomes extremely reflective and suitable for modern-day fashion. Head-to-head Comparison Feature Antique Gold FinishPolished GoldAppearanceWarm, aged, darkened with patinaBright, shiny TextureMatte to semi matteSmooth, high gloss Jewellery StyleFiligree, engraved, heirloom, ornateSleek, sculptural, statement Stone PairingsRubies, emeralds, pearls, morganiteDiamonds, sapphires, clear gemstones MaintenanceLow — patina naturally hides wearHigh — prone to scratches and smudges DurabilityAges beautifully over timeRequires regular polishing to maintain shine  The Best Choice Depends on You  When it comes to gold jewellery, it is difficult to decide which one is the winner. Both have their own merits and limitations, and determining which one is better entirely depends on the wearer's choice. Antique gold continues to win hearts of those in love with gold jewellery that reminds them of the good old days. Polished gold on the other hand remains the favourite of those who like contemporary designs. Be it antique or polished, at Jos Alukkas you will find an exciting collection of both styles in a variety of designs and across different price ranges.
June 13, 2026
How to Style Oxidised Silver Jewellery with Ethnic and Fusion Outfits
Oxidised silver jewellery has long been cherished for its timeless charm, intricate craftsmanship, and remarkable versatility. Whether paired with traditional ethnic attire or contemporary fusion ensembles, these distinctive pieces can effortlessly elevate your style. Discover how to wear oxidised silver jewellery with confidence and create looks that beautifully blend tradition and modern fashion. Have you ever wondered why oxidised jewellery continues to be a favourite among fashion enthusiasts despite changing trends? The answer lies in its versatility. With its distinctive antique finish and handcrafted appeal, oxidised jewellery complements a wide range of outfits, from traditional ethnic wear to contemporary fusion fashion. At Jos Alukkas, we understand that the right accessories can transform an outfit, helping you express your personality while adding elegance to your overall look. If you are looking for stylish ways to incorporate oxidised pieces into your wardrobe, here are some simple yet effective styling tips. Pair Oxidised Jewellery with Ethnic Outfits Oxidized accessories and Indian ethnic wear are a great combination and have always gone well together. Traditional Indian dresses, such as sarees, salwar suits, lehengas, and kurtas, always require oxidized accessories since the design of the accessory itself goes well with ethnic wear. Oxidized silver necklaces make a wonderful addition to your ethnic wear outfits. The accessories can either be paired with a saree, an Anarkali suit or a kurta. Layered jewelry works well with plain outfits while items like earrings can match complicated or intricate clothing designs. Another piece of silver jewellery which you should definitely consider is the earring. Classic and simple earring designs such as chandbalis, jhumka and drop earrings will bring out the beauty in your outfit without compromising on the rest of the design. In conclusion, you may want to get some oxidized silver bangles to complete your beautiful outfits. Create Stylish Fusion Looks The reason why fusion style fashion has become so popular is that it merges the best aspects of traditional and modern fashion. Oxidised accessories make great fusion style fashion pieces since they offer both character and a modern touch to an outfit. A long silver chain could complement many different outfits such as maxi dresses, crop top palazzos, or a matching co-ordination set. Similarly, you can use the beautiful silver earrings to convert any normal attire into an elegant outfit due to its elegance. The silver earrings would be very easy to match up with other types of dresses such as jackets, skirts, or even t-shirts. You could finally add some ethnicity to your normal clothes. In case you decide on wearing some less extravagant accessories, then there is nothing better than silver bracelets. Combined with other accessories including a watch, they will help you create an impressive look when going out on a date or even social gatherings.  Focus on Balance and Proportion Balance is another critical element of styling oxidized accessories. In case you have an eye-catching piece around your neck, ensure that the other accessories are subtle. The same case applies to any statement earring – they will be more striking if complemented by simpler accessories. It is also important that one considers colour coordination as this type of jewellery goes well with colours like earth tone, black, white, indigo, rust, mustard, and pastel colours among others. These colours are bound to highlight the intricacy of the jewellery while making an entire harmonious look. It is also vital to note the neckline of the attire as when wearing a high neckline, one will have to wear large earrings while with a deep neckline, one can put on necklaces among other pieces. Final Thoughts The enduring appeal of silver jewellery lies in its ability to adapt to different styles and occasions. Whether you are attending a festive celebration, heading to a casual gathering, or experimenting with Indo-Western fashion, oxidised accessories can effortlessly enhance your look. A beautifully crafted silver necklace, elegant silver earrings, or timeless silver bangles can add personality, charm, and sophistication to your outfit. Explore the exquisite range of silver jewellery at Jos Alukkas and discover pieces that seamlessly blend tradition, craftsmanship, and contemporary style.
June 11, 2026
Lab-Grown Diamonds in South India: Are They Worth It in 2026?  
When it comes to brilliance, trust, and timeless elegance, there is no one who has always taken the lead- Jos Alukkas, the most loved destination for jewellery in South India. In today’s blog post, we’ll be exploring one of the hottest trends of jewellery in 2026.: lab-grown diamonds. Are they real? Are they worth your money? Let's cut through the sparkle and find out everything you need to know before you choose your next piece of diamond jewellery. What Exactly Are Lab-Grown Diamonds? Lots of people think lab-grown is “ fake ”, but honestly that is not quite right, could not be farther from the truth. Lab-grown diamonds are basically the same in a structural sense, optical sense, and chemical sense as natural, earth-mined diamonds, made in controlled environments instead of taking place over billions of years down in the ground. So, you end up with the same sparkle, the same fire, same brilliance, but at a fraction of the price . -Created using HPHT (High Pressure, High Temperature) - replicating the extreme conditions of Earth's mantle -Or through CVD (Chemical Vapor Deposition), a precision gas-based process used widely across South India The process results in diamonds that cannot be distinguished from natural diamonds, even by experts. How Are They Graded and Certified? Just like natural diamonds, lab-grown diamonds go through the exact same rigorous review process , whether it’s a solitaire diamond ring or a layered diamond necklace, no shortcuts are ever taken. Each stone is evaluated and certified before it reaches you, really. -Certified by globally trusted bodies like IGI and GIA -Graded using the same 4Cs: Carat, Color, Clarity, and Cut -South India's major hubs in Chennai, Bengaluru, and Hyderabad offer IGI-certified pieces widely You get the same certificate, the same standards - and the same confidence. Are They Ethical and Sustainable? For the modern, aware buyer this matters just as much as the price tag. Lab-grown diamond jewellery gives you that real sense of calm on the ethics side, like it’s all transparent and sound. -100% conflict-free , no mining conflicts, no ethical grey areas -Significantly lower environmental impact than traditional diamond mining -A guilt-free choice that doesn't compromise on luxury So, Are They Worth It in 2026? Absolutely if you want maximum brilliance and beauty within your budget, lab-grown diamonds are still an outstanding choice in 2026. From a delicate diamond necklace , to an elegant diamond ring , the value you get with lab-grown diamond jewellery at Jos Alukkas is pretty much unmatched. But then again, if you are looking at jewellery as a sort of financial play for resale, traditional gold stays the smarter path. For wearability, everyday glamour, and value - lab-grown diamonds at Jos Alukkas are a brilliant decision.
June 9, 2026