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Key Factors to Consider When Buying Gold Jewelry for the First Time

For Indians, gold jewellery is both a valuable asset and a beloved fashion accessory. We are literally spoilt for choices, which makes us overwhelmed and confused. Here at Jos Alukkas, we understand that. If you’re a first-time buyer of gold jewellery, it seems like a big deal for you. From delicate gold bracelet to chunky gold necklace, there are many important factors you should be mindful of before making a gold investment. Before taking the plunge, there are a whole lot of things, such as purity, hallmarks, certification, and other things to consider. With these insights, you will be equipped to make a wise investment.

The Jewellery Type

When you have 100s and 1000s of choices before you, you may feel confused on which jewellery piece to buy. Although you may change your end decision after seeing the jewellery, you must devote some time to figure out what you exactly want. Take a peek into your existing jewellery collection to get an idea of what you have. Looking to add something that goes well with your existing jewellery? Or want something unique? What do you love to wear? What’s your taste in dressing? Are you looking for jewellery specific to any occasion? In that case, it’s a good idea to keep an eye on the latest trends and fashions. If you want to check out trendy and fashionable jewellery designs right from where you’re, then there’s no better option than online jewellery websites like Jos Alukkas Online! 

Buy – Gold Necklaces

Understanding Purity

Start your shopping journey by understanding the purity of gold you’re interested in. The hallmark on jewellery is the best indicator of the purity of gold. A hallmark reflects the gold content of the jewellery piece. There are 3 symbols in the BIS hallmark of gold jewellery: the BIS mark, purity grade, and HUID number. The Bureau of Indian Standards certifies and hallmarks gold jewellery. It’s important to shop BIS-certified jewellery only. If you want to shop for gold bangles, then be sure to check the BIS stamp in your jewellery. 

Buy – Gold Earrings

Understanding Basics

Once you understand checking a BIS hallmark, do you know how to decipher it? Gold jewellery stamped with a hallmark as mentioned above contains a particular number carved with the BIS stamp. The purity is usually expressed in karats or K. For example, 24kt gold bangles contain 100% gold without any other metals mixed in them. But pure gold is often alloyed with other metals, as it is soft and malleable. Whereas 22-kt gold anklets contain 91.6% gold and other metals mixed with it. 18-karat gold jewellery contains 75% pure gold.

Buy – Gold Ring

Double-check the Price

Double-checking the price of gold jewellery is equally important as checking for hallmarking in it. Gold purity directly influences its value. The current market rate determines the price of gold jewellery, which fluctuates with each day. The daily bullion rates are made visible by Indian jewellery stores. If you want to know the gold rates, then deduct its purity level from the bullion price. If a gold ring is what you need, then check the rate of the day and plan your purchase. 

Embrace your love for gold, but approach it with caution and ample preparation. Being mindful of the above factors ensures you get the most value from your investment. 

Buy – Gold Bangles

Colour of Your Jewellery

Not that fond of yellow gold? Then you have other attractive options to choose from as well! One option is white gold, made by combining gold with other white metals, and they bear resemblance to platinum. Its light grey colour with a white, luminous sheen is perfect to elevate your minimal look. If you’re looking to buy a gold ring or gold bracelet, then white gold is your best bet. The second option is rose gold. It’s usually crafted by mixing gold and copper. It has a combination of different colours—red, white, and golden yellow. Rose gold jewellery is enough for nailing a modern and graceful look. 

Buy – Gold Pendant

Making Charges

 It’s common to add making charges to the cost of gold when pricing their jewellery and coins. The cost of gold jewellery is determined by the labour and intricacy of the design. Therefore, be ready to pay a price 8–10% more than the real price of your jewellery. Are you looking to make an investment in gold? Then, look for gold coins or gold bars. As their design is less complex, gold coins and bars are less costly than gold jewellery. It prevents you from spending extra on making charges.  

Buy – Gold Bracelets

Buy Back Policy

Many jewellery stores accept buybacks that allow customers to replace their outdated jewellery pieces with new ones. Even though the price of gold jewellery doesn’t change, you will need to pay the making charges to the jeweller. Gold prices are calculated on the date you exchange them, based on the current price. No matter the date you exchange gold, the return you will get is determined by the prevailing gold price. Therefore, while choosing gold jewellery, the buyback policy offered by the jewellery store is equally important. It’s essential to familiarise yourself with their buy-back policy. However, the buyback options are unavailable in the case of banks. 


Buy – Gold Chains

Gold Scheme

Almost all jewellers offer gold schemes that help you invest in gold. Gold jewellery purchases are made straightforward and inexpensive with gold schemes. It’s similar to having a monthly savings plan; in the end, you can choose to buy gold jewellery. A majority of schemes involve saving a fixed amount every month for a fixed time period. When the scheme matures, you can buy gold jewellery of equivalent value. You can benefit from special discounts based on the amount you deposit. Saving a fixed amount every month makes the process systematic and easier for you to buy the gold jewellery of your dreams. Imagine buying gold anklets after saving for a year!

Buy – Gold Anklets

Finally, Choose Something That Complements Your Vibe

Now that you know the purity, pricing, colour, and other aspects of gold jewellery, what matters most is your personal preferences. Your choice of jewellery can make or break your look. Jewellery has the power to make you look confident and elegant. Therefore, it’s important to invest in jewellery that makes you look gorgeous, and levelling yourself up is essential. Discover jewellery that complements your vibe and reflects your unique personality. Start your hunt for the right jewellery pieces, but be mindful of the above tips as well. You might get your ultimate jewellery when you least expect it. 

Buy – Gold Mangalsutra

Final Thoughts

After figuring out something that complements your vibe, you need to get a proper sales invoice for your purchase. Make sure that you ask for an invoice from whichever jeweller you’re shopping from. It should contain details such as the name of the jewellery, their address, contact number, and details of your jewellery in addition to the stamp of the jeweller. Verify all the details in your invoice. Request a purity certificate (if you really want it), and you may need to pay for it. Don’t forget to see their exchange and return policies as well. 

Buy – Gold Pendant Set

Make Your First Time Jewellery Shopping a Breeze With Jos Alukkas

Crucial elements, including purity, weight, craftsmanship, and style, should be taken into account while purchasing gold jewellery for the first time. Knowing the purity of gold, expressed in karats (24K being the purest), guarantees that you are getting the quality for your money. Additionally, pay attention to the design because you want an item that will last and represent your own style. Remember to check for certificates or warranties to protect your purchase and take the seller’s reputation into account.

Online jewellery shopping at Jos Alukkas Online is convenient, offers a large selection, and frequently has lower costs than traditional retail establishments. You may choose the ideal piece with confidence because of the thorough product descriptions, user reviews, and excellent photos offered by us. Additionally, we provide safe payment solutions and dependable transportation choices, guaranteeing the safe delivery of your gold jewellery. Examine carefully chosen collections and exclusive online offers to maximise your investment’s return.

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Mixed Metal Tones: Moving Beyond Traditional Jewellery Uniformity
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How to Buy Jewellery Online Safely
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