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Style… keep it personal & fun!

Following trends is easy, creating your own style is what makes a statement. Life has gone through a change for all. People are mostly indoors rather than out, communication is most online than in person, celebrations are low key rather than elaborate. This may not give us too many occasions or opportunities to dress up, flash our favourite jewellery and pose!

But the fun thing is that this gives us scope for creativity, to experiment, to mix and match and to generally have fun with jewellery. Ace that minimalist yet stylish corporate look with rose gold designs for your online zoom meetings or maybe you can wear a classy platinum set and seal the deal.

Family catch-ups for birthdays or festivals can be made more exciting with a little more dressing up! Pick that favourite saree, glam it with your favourite jhumka or neckpiece and have a virtual fun time with your dear ones. Maybe you can add an emotional quotient by wearing the lovely set that your mom gifted you or that pretty pendant that your brother surprised you with!

One of the most de-stressing and fun times is the virtual calls with friends. It’s almost a weekly or monthly ritual for most people. You can add a little more excitement by planning a dress code, colour theme or style. All of you can wear floral-themed jewellery or flaunt a nice red dress or anything that adds an element of fun and zing.

Sometimes, you don’t need a reason to dress up. You do it just because you feel like it! Celebrate yourself, your life, your style and your jewellery…!

Latest Blogs
Diamond Earrings: How to Choose the Right Style for Your Face 
Choosing the right pair of diamond earrings can do more than simply add sparkle to your look - it can beautifully complement your natural features. From the shape of your forehead and cheekbones to the definition of your jawline, every face has its own unique proportions. Understanding your face anatomy can help you explore earring styles that highlight these features and create a balanced overall look. Whether your face is oval, round, square, heart-shaped, diamond-shaped, or oblong, the right diamond earrings can frame your face beautifully. At Jos Alukkas, exploring different styles can help you discover the pair that feels perfect for you.  “Diamonds are a girl’s best friend.” - Jule Styne and Leo Robin First written for the 1949 musical Gentlemen Prefer Blondes and later made iconic by Marilyn Monroe in the 1953 film, this timeless line captures the enduring appeal of diamonds. Before you fall for a pair of diamond earrings, stop and actually look at your face. Not in the mirror-scroll way most of us do - really look. Forehead, cheekbones, jaw, overall length. Put those together and you get what stylists call a "face shape," and once you've got a rough sense of yours, picking earrings stops being a guessing game. You start choosing pieces that work with your features instead of against them. One caveat though: this is styling advice, not a rulebook. Treat it as a starting point you can bend, not a law you have to follow. Oval Face: Versatility Meets Balance Oval faces run a little longer than they are wide, with a jaw that curves softly and proportions that are already fairly even. Honestly, this is one of the easier shapes to shop for - most diamond earring styles just work. A few worth trying :- Diamond studs, for something you'd wear on a random Tuesday Medium hoops, if you want a bit more edge Teardrop or small drops, saved for the occasions that call for them Geometric designs, when you're after a sharper, modern look Because the proportions are already balanced, you have got room to just pick whatever you're drawn to - there's no real wrong answer here. Round Face: Create a Touch of Length Round faces tend to have width and length that sit close together, with softer cheeks and a gentle jawline. What helps is earrings that pull the eye downward - anything with vertical movement adds a sense of length that isn't naturally there. Worth a look :- Long diamond drops Slim danglers Pear-shaped earrings Elongated oval or linear designs The vertical pull creates a nice contrast against those softer curves - it's a small trick, but it works. Square Face: Soften Stronger Angles A defined jawline is the giveaway here - forehead, cheekbones, and jaw tend to sit at roughly the same width. Rounded earring shapes are the move: they bring a softness that plays well off those stronger lines. Worth a look :- Round studs Diamond hoops Oval-shaped earrings Curved drops These curves complement a strong jaw rather than fighting it - nothing here is trying to hide the angles, just balance them out. Heart-Shaped Face: Add Balance Towards the Chin Wider up top near the forehead, tapering down to a narrower chin - that's a heart-shaped face in a sentence. The goal with earrings is bringing a bit of visual weight lower down, toward that chin. Worth a look :- Diamond teardrops Chandelier-style designs Drops that widen toward the bottom Longer, elegant danglers Together, these balance out the narrower chin while adding some movement to the whole look. Diamond Face: Highlight Your Cheekbones Widest at the cheekbones, narrower at both the forehead and jaw - that's the diamond face shape. Rather than adding more width around the cheeks, it works better to lean into that structure instead of competing with it. Worth a look :- Classic studs Curved diamond earrings Short-to-medium drops Soft teardrop shapes The idea isn't to hide the cheekbones - it's to work with them, while keeping everything else looking proportional. Long or Oblong Face: Bring in Visual Width Noticeably longer than it is wide - that's the long or oblong face shape, and it's the one case where earrings adding horizontal width actually do more good than anything stretching further down. Worth a look :- Medium or large hoops Cluster-style earrings Rounded studs Short, wider drops These add width without making the face look stretched - proportion is really the whole game here. Find Your Perfect Diamond Earrings at Jos Alukkas Knowing your face shape is a decent starting point. But the earrings you actually end up loving still need to reflect who you are - your personality, your routine, whatever occasion you're dressing for. What looks stunning on one person can look completely different on someone else, and honestly, that's the whole point of jewellery being personal. At Jos Alukkas, there's a wide enough range of diamond earring styles that it's worth just trying a few against your own face - oval, round, square, heart-shaped, diamond, long, whatever yours happens to be. Compare silhouettes, lengths, small details. Watch how each one actually frames your face. Then pick the one that makes you feel most like yourself, not the one that technically follows the rules. Because that's really what it comes down to - the best pair isn't the one that checks every styling box. It's the one that feels like yours. And at Jos Alukkas, finding that sparkle is part of the fun.
September 10, 2026
Gold Necklace, Earrings or Bangles: Which Makes the Best Gift?
Choosing jewellery as a gift can be harder than it seems. With so many beautiful options, it is easy to wonder whether a necklace, earrings, bangles, or a complete set would make the better choice. The right piece depends on the person, the occasion, and how they like to wear their jewellery. Here’s a simple guide to help you choose a thoughtful gold jewellery gift with confidence. Buying jewellery as a gift sounds simple until you're actually standing at the Jos Alukkas counter, torn between a necklace, a pair of earrings, and a set of bangles. Each one says something different, and picking the right one really comes down to who you're buying for and what the occasion is. Necklace A necklace tends to be the gift people remember years later. Necklaces are gifts that people recall many years after receiving them. Perfect as wedding, anniversary, and birthday gifts Good for both classic saree outfits and Western wear Varies from dainty chain styles to eye-catching types Feels personalized, as if made especially for that individual When the idea is to give a gift that would mean more than just wearing it, necklaces are always the choice. Earrings Not sure what she likes? Earrings are the safest bet you can make. Comfortable for daily wear, not just special occasions Come in small, subtle designs as well as bigger, eye-catching ones Go with almost any outfit, so they rarely sit unused in a box A solid pick even if you don't know her taste too well Earrings are sure to be perfect for a quick gift, an informal gathering, or even for a festival. Bangles There's something about bangles that instantly makes an outfit feel festive. A go-to for weddings and festival season Look good whether stacked together or worn alone Suit women across age groups, from young brides to grandmothers Carry a lot of sentimental weight in South Indian families, often passed down or gifted for exactly that reason Combining All Three: Is a Set Worth It? Sometimes the best gift is not in choosing one but in getting all three as a set. This makes the process less stressful, because all the items are already designed to complement each other. The best thing about a set is that you get to feel like your gift is more substantial and complete, which is also why it is such a good choice for weddings and family occasions. Each piece works fine on its own too. So when the occasion really calls for something special, a set often feels far more thoughtful than a single piece ever could. Why Buy from Jos Alukkas Ultimately, where you choose to purchase from plays just as important a part in the buying decision as what you purchase. There are numerous jewellery pieces available at Jos Alukkas in terms of necklaces, earrings, bangles, and complete jewellery sets; thus, you are provided a myriad of choices to choose from. The jewellery products provided by us can withstand frequent use or be worn on rare occasions without any wear and tear. We are also a brand that has built trust among the South Indian homes through the years, especially during wedding times and festivals. Thus, when it comes to gift shopping, there is no need for a second thought. So, Which One Should You Pick? Honestly, there is no right answer here. Begin with the occasion. Necklace, bangles, or even the entire set can only be worn on special occasions such as a marriage ceremony or a party, while earrings can be worn on all events regardless of its importance. Then consider the person. If she wears jewellery every day then earrings or a simple necklace will probably be worn a lot. Whatever you choose, Jos Alukkas makes it so much easier to find something that suits both the person and the occasion, the kind of piece she’ll actually want to keep for years. 
September 8, 2026
Solitaire vs Diamond Cluster Jewellery: Which Should You Choose?
Choosing diamond jewellery is often about more than simply picking a beautiful design. The way a piece looks, feels and fits into your everyday style can make all the difference. When choosing between a solitaire and a diamond cluster, understanding what each style offers can help you make a choice that feels truly right. Choosing diamond jewellery can be exciting, but with so many beautiful designs available, making the final choice is not always easy. One question that often comes up is whether to choose the timeless beauty of a solitaire or the fuller sparkle of diamond cluster jewellery. At Jos Alukkas, you can explore both styles and discover how differently they can complement your look. While a solitaire keeps the focus on one captivating diamond, a cluster brings several diamonds together to create a richer and more detailed appearance. So, which one should you choose? The answer depends on your personal style, the occasions you have in mind and the kind of look you want your jewellery to create. What Makes Solitaire Jewellery Special? A solitaire is designed around one diamond. The solitaire jewellery pieces have only one jewel stone as opposed to others which have many gemstones. For example, the solitaire ring is highly flexible since you can wear it with any type of clothing whether casual or formal. You will definitely look elegant in your solitaire ring.  If you wear a solitaire pendant, it means that you only add some glitz to your clothes without making it overdone. The solitaire ring/pendant is the best option for people who love simple jewellery and elegance. The advantage of the solitaire is that one jewel stands out. Why Choose Diamond Cluster Jewellery? Diamond cluster jewellery takes a different approach. Instead of placing all the attention on one stone, it brings several diamonds together within a single design. Diamonds may be arranged into floral motifs, geometrical figures or any elaborate designs. By putting them close to each other, you achieve a more compact look along with a sparkly effect for your jewellery. That is why cluster jewellery will be a good choice for those who appreciate fancy and eye-catching items. You do not need other accessories to make your jewellery the main accent of your look. Which One Matches Your Style? This is where the choice becomes more personal. In case you are a person who has a jewellery box carrying simple and elegant jewellery, the solitaire ring is bound to make a place in your box owing to its classical look and will be very convenient to wear as one  or along with other jewellery. In case you enjoy wearing complex and sparkling jewellery, then you should go for the cluster diamond rings. This is so because the presence of many diamonds in one piece of jewellery makes it elegant enough to be worn anywhere. Neither style is better than the other. They simply create different impressions. Think About the Occasion The event you choose to wear your jewellery will also give you an idea of which type to opt for. Solitaire pieces of jewellery are famous for their versatility. They look great worn on a daily basis, when visiting the office, for dinners and other celebrations. The understated design of solitaires allows you to wear them with various outfits. Diamond clusters with the intricate design are especially good when attending weddings, festive events and evening celebrations. You can use it to add a touch of shine to an ordinary outfit or complement an elaborate one. Of course, there are no rules to follow as a smaller diamond cluster can look perfect on an ordinary day and a bigger solitaire – on a special event. Look at the Overall Design When choosing between the two, it is also worth considering how the jewellery will work with the rest of your look. Solitaire is a good option in case your attire already carries a lot of details as it will balance out the whole look. In the case of cluster pieces of jewellery, they add elegance to simple clothes and turn it into an appealing one. Take into account your wardrobe, existing jewellery collection and how often you are likely to wear the piece you choose. Small factors like these can play an important role in making the right final decision. Making the Right Diamond Choice At the end of the day, it is your personal preference that will determine which you select. The choice will have to be between a piece of jewellery that focuses on one diamond and the other that focuses on multiple diamonds.  At Jos Alukkas, having options to experiment with both styles enables one to be able to choose a piece of jewellery that fits one’s own personality and wardrobe as well as the occasion. It all depends on which jewellery a person prefers, either elegance of a solitaire or sparkly look of a cluster item. It is important to remember that choosing diamond jewellery is not just about how it looks in the showcase. It is also about how naturally the piece fits into your life and becomes a part of your personal style and everyday moments. 
September 5, 2026
How to Match Gold Jewellery with Indian Outfits
Indian outfits come in countless styles, from elegant sarees and festive lehengas to contemporary kurtas and Anarkalis. Gold jewellery can work beautifully with each of them, but finding the right combination is what makes the difference. The key is knowing what to pair, how much to wear, and when to keep things simple. Choosing jewellery for an Indian outfit is not always about wearing more. It is about finding the piece that works with what you are already wearing. A classic gold necklace can bring warmth to a simple saree, while statement earrings can be all you need with a richly detailed lehenga. With Jos Alukkas, these choices become part of the way you celebrate, dress and express your personal style.  But selecting appropriate jewellery does not always have to involve selecting the most intricate item. In some cases, keeping it simple is all you need. What matters is choosing pieces that work well together.  Start with the Outfit Before reaching for your jewellery box, look at what you are wearing. Is the outfit heavily embroidered or fairly simple? Does it have a bold colour, an intricate pattern or a detailed neckline? These small details can guide your jewellery choices. However, if you just happen to be among those who are fashionably dressed and have clothes that are very costly, all you need to do is put on a simple gold necklace or some earrings. However, in case you dress in simple attire, it may be better for you to wear some basic statement jewellery. It is all about balance rather than competing with each other. The Classic Saree and Gold Combination It was always a natural choice to wear saree along with gold jewellery as it enhances the beauty of the saree. Depending on how you wear it, your outfit can be completed in the best way. When it comes to dark coloured sarees like red, green, maroon, and blue, it will be wise to choose traditional gold jewellery like the necklaces, jhumkas and the bangles in order to bring out the festive nature of your saree. Layered necklaces can also work well if you would like to have a traditional look. When it is a kasavu saree, you will need to choose gold jewellery since it brings out the ivory and gold nature of the saree. You may choose the traditional or chain jewellery. When you are wearing light cotton or printed sarees, you may opt for smaller earrings, chain and bangles. Finding the Right Match for Lehengas Lehengas are inherently associated with festivities, thus making it the right time to pair with some gold jewellery. An elaborate lehenga would look perfect with only one item of jewellery, which could be a beautiful pendant or extremely pricey earrings. On the other hand, a simple lehenga can have several necklaces, jhumkas, or golden items altogether making it different from the rest.  However, it is important to remember the colour of the dress since the gold items suit well the warm tones of red, orange, or mustard; however, when it comes to darker tones of emerald green or royal blue, the gold items appear just stunning. Pay Attention to the Neckline Small details are always what count at the end of the day. If your neckline is loose, then you can get the attention to your necklace while if it is tight, then it will grab the attention to your earrings. However, sometimes you design an amazing neckline for your dress or shirt, but your necklace steals the show. Earrings and bangles are better options in this instance. Make Tradition Feel Like Your Own Not everything in gold has to conform to the traditional attire. A traditional gold neckpiece would go perfectly well with a contemporary-style kurta, while traditionally worn jhumkas could add some flair to a modern Anarkali. Most intriguing designs can be created when these two are combined. To conclude, there are no hard and fast rules concerning the combination of gold jewellery with Indian dresses. This is because when appropriate jewellery is matched with the right clothes, they not only compliment each other but also add to one’s personality.
September 2, 2026