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Why 18K Gold Jewellery Is Everyone’s New Favourite?

Few things in life hold the kind of universal value and timeless appeal that gold does. It is no wonder, then, that choosing to buy gold jewellery – be it for yourself or a loved one – often feels like an easy, even joyful, decision. But once you get past the idea and into the actual process of buying, the choices can get overwhelming. After all, gold is not something you typically buy on a whim; there are a few important things to consider first. And on top of that list is the purity of gold – most commonly expressed in karats.

Among the many options out there, 18K gold jewellery offers the most value for money that you could get. With its attractive hues, balanced composition, and elegant versatility, it is a perfect blend of beauty and practicality. But what exactly is 18K gold, and why is it such a popular choice? Let’s take a closer look.

What Is 18K Gold and How Is Purity Measured?

As mentioned earlier, the purity of gold, especially in jewellery, is typically expressed in karats (K). Karats measure gold purity as a fraction of 24. So, 24 karat (24K) gold is considered pure gold.

Another way to represent gold purity is through a system called fineness, which expresses the amount of pure gold in parts per thousand. This unit is more commonly used for gold bars and bullion than for jewellery. Here, pure gold is marked as 999.9 fine, indicating 999.9 parts of gold out of a 1000. 

Why Pure Gold Isn’t Always the Best Choice

While pure gold is definitely the most valuable form, it is also quite soft and malleable, which makes it less ideal for crafting jewellery. Imagine someone gifting you a pair of stunning gold bangles and they bend the first time you try to put them on! To make gold stronger and more suitable for intricate jewellery work, other metals such as copper, silver, zinc, or nickel are added. These combinations form gold alloys, which enhance durability and allow jewellers to craft meticulous ornaments.

For example:

  • 22 karat gold contains 22 parts gold and 2 parts other metals, making it 91.6% pure. This is what’s commonly referred to as 916 gold.
  • 18 karat gold is made up of 75% gold and 25% other metals, giving it a fineness of 750. In other words, it is 3 parts pure gold and 1 part alloy.
  • Lower karats such as 14K (58.3% gold) or 10K (41.7% gold) contain even less gold, and while they are more affordable and durable, they lack the rich tone and prestige of higher-karat jewellery.

All these different standards of gold serve unique purposes. Among them, 18K gold is one of the most popular choices in jewellery along with 22K. However, with gold prices reaching the stratosphere, many now find it affordable to opt for 18 karats instead of 22. But that’s not all; 18K gold also offers several advantages you won’t get with other options.

What Makes 18 Karat Gold So Popular?

We have already seen that the extent to which other metals are present in gold jewellery significantly changes the overall properties. In this regard, one of the most noticeable factors is durability. The purer the gold, the softer and more prone it is to bending, scratching, and losing shape over time. While 24 karat gold is pure and visually striking, its softness makes it unsuitable for most types of jewellery.

Karat ValueGold Purity (%)Common StampKey FeaturesGold Content
24K99.9%999 or 999.9Pure gold, soft, not ideal for jewellery████████████
22K91.6%916High purity, high price, not ideal for regular wear███████████▒
18K75%750Affordable, durable, ideal for everyday wear█████████▒▒▒
14K58.3%583 or 585Affordable and durable, lighter in tone███████▒▒▒▒▒
10K41.7%417Very durable, low gold content, budget-friendly█████▒▒▒▒▒▒▒

Table : An overview of how different karats compare

The Perfect Balance of Purity, Durability and Everyday Useability

With 22 karat gold, the durability improves, but it still requires careful handling and may not be the best option if you are planning to wear your ornaments daily. This is where 18K gold jewellery shines – quite literally. With 75% gold and 25% strengthening metals, 18 karat strikes the ideal balance between gold purity and material quality. 

Remember that stunning pair of gold bangles which bent quite easily? If it were made from 18 karats, you would not run into such problems. 18K gold is harder and more scratch-resistant than higher-karat gold, while consisting of more gold than lower-karat gold. This makes it suitable for crafting ornaments like gold chains, rings, bracelets, bangles, and earrings that can be worn everyday.

A Rich Golden Hue That Stands Out

Another key advantage of 18K gold jewellery is its alluring colour. The addition of other metals can subtly shift gold’s hue. While lower karats may result in paler or more muted tones, 18K gold retains a vibrant, warm golden hue that’s both classic and elegant. Many consider this rich colour to be the perfect embodiment of gold’s natural beauty.

The allure of gold often lies in its ability to spellbind onlookers at first sight – and this magic is at its strongest with 18K gold. So if you’ve been eyeing that 18K gold necklace and earring set for a while, rest assured – its radiant colour is sure to shine bright.

Design-Friendly and Versatile

For artisans, 18K gold provides the perfect medium to showcase their creativity and skill. Its balanced composition makes it easier to mould and shape, allowing jewellers to create more intricate, detailed, and artistic pieces. And for you wonderful souls, that translates to a larger collection of elegant designs to choose from. This is one of the reasons why 18K gold is commonly used to make engagement rings and other gold jewellery that require detailed designing.

Perfect for Sensitive Skin

The presence of some metal alloys in jewellery can cause irritation or allergic reactions, especially for people with sensitive skin. However, due to the relatively high gold content and lower proportion of reactive metals, 18 karat gold is generally considered hypoallergenic. This makes it a safe choice for anyone who wants to wear their favourite jewellery pieces comfortably, every day.

A Few Trade-Offs to Keep in Mind

So, should you rush to buy that 18K women’s gold necklace without a second thought? Honestly, why not! In fact, we can even throw in a few design suggestions that are bound to turn your head. Still, it is always a good idea to weigh both sides before making a choice. As you have probably gathered by now, there are a couple of areas where other gold karats may have the edge over 18K – depending on what you’re looking for.

It’s Expensive than Lower Karats

With 75% pure gold content, 18K jewellery naturally comes with a higher price tag. It is more affordable than 22K, but still significantly more expensive than 14K or 10K gold. If you are working with a tight budget, you might want to consider waiting until you are ready to invest in a piece that truly speaks to you.

You can check the live 18 carat gold jewellery rate and compare it with 24 and 22K rates on the Jos Alukkas website.

Not the Hardest Option Out There

One of the key reasons pure gold (and even 22K) is not recommended for everyday wear is because of its softness. While 18K gold offers a much sturdier alternative, it still does not match the resilience of 14K or 10K gold when it comes to scratch resistance and overall hardness. These lower-karat options are often better suited for jewellery that’s exposed to a lot of daily wear and tear.

However, these are not dealbreakers. Choosing the right kind of gold depends on your needs and lifestyle. Generally speaking, if you are looking for a gold jewellery that strikes a balance between high purity of gold and elegance, and if it is something you would love to flaunt often, then 18K gold just might be the ideal match for you.

Popular 18K Gold Jewellery Pieces

18 KT Jewellery

18 kt Ivy Rose Gold Necklace

18K gold bracelet for ladies – a blend of style and comfort

Stylish Moon pearl 18 kt Ivy Rose Gold Bracelet

18 kt jewellery

Lustre Glow Diamond Necklace

Why Buying 18 Karat Makes Sense!

In less than five years, the price of pure gold has doubled – from around ₹5,000 per gram in June 2020 to over ₹10,000 in April 2025. It is safe to say that 18 karat gold has emerged as a clear-cut option in this scenario. Beyond its rich colour, strength, variety of designs, and everyday wearability, it offers a perfect middle ground – high purity without the high price tag. As more people recognize its value, we are seeing a clear shift in the jewellery world, with 18K becoming the go-to standard for many. So if you have been eyeing that particular 18 karat piece, don’t hold back – make it yours, and wear it with pride.

FAQs About 18K Gold Jewellery

Is 18K gold good for daily wear?

Yes, 18 karat gold is considered quite suitable for ornaments that are worn daily. Since it is strong and durable, it won’t easily scratch, bend or lose shape. It also has that golden glow and luster. If you are buying 22 karat gold, it is generally considered not suitable for daily wear.

Does 18K gold tarnish?

No, 18K gold does not tarnish easily because it contains a high percentage of pure gold, which is resistant to tarnishing.

What is the difference between 18K and 22K gold?

Both are alloys with varying amounts of gold. 22K gold consists of 91.67% gold, while 18K gold is made up of 75% gold and 25% alloys. Because of this difference in composition, 18K gold is less expensive, more durable, and easier to work with than 22K gold.

How to clean and maintain 18K gold jewellery?

Cleaning 18K gold jewellery is quite an easy process. Soak the jewellery in a mixture of mild soap and warm water for a few minutes, then gently scrub it using a soft brush or a damp cloth.

Is 18K gold jewellery expensive?

18K gold jewellery is generally considered a more affordable option compared to 22K gold. However, it is still more expensive than lower karats like 14K and 10K due to its higher gold content.

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Kasumala: The Coin Necklace of Royalty It is also called Kasulaperu, is another celebrated temple jewellery piece, synonymous with wealth and godly blessings. Traditionally, this choker features a series of Goddess Lakshmi coins hanging together on a chain, often highlighted with kemp stones, uncut diamonds, and other valuable gemstones. The design releases luxury, making it a must have for South Indian newly wed focusing for a majestic bridal ensemble. Historically, Kasulaperu was not just a piece of decoration but also a sign of wealth and spiritual devotion. The coins represented prosperity, while the goddess motif invoked blessings for fertility, health, and abundance. In contemporary styling, brides can partner a long Kasulaperu with a smaller necklace for subtle elegance or select two-layered or pendant embedded designs for grandeur. The versatility of this necklace makes sure that it remains a treasured example of antique gold jewellery passed down through ages. 3. Vadiyanam: The Majestic Waist Belt The Vadiyanam, also known as the Oddiyanam, is an exquisitely crafted waist belt that incorporates South Indian bridal fineness. Traditionally worn around the waist to secure a saree or lehenga, it is decorated with complex pictures of deities, peacocks, flowery patterns, and gemstones alike to rubies and emeralds.  A classical design frequently showcases Goddess Lakshmi reclining on a lotus at the center, emblematizing luxury, grace, and  godly protection. This piece of antique gold jewellery is more than ornamental. Its appearance increases the overall posture and poise of a bride, making a visual symmetry with other temple jewellery pieces like the necklace or long haram.  Historically, Vadiyanam was a mark of royalty and divinity, worn by queens and dancers during chief ceremonies. Even now, its grandeur continues to make it a centerpiece in marriage jewelry. 4. Vanki: The Elegant Armlet The Vanki, also appertained to as Bajubandh, is a twisted armlet traditionally worn on the upper arm. Its design is largely emblematic, frequently featuring peacock motifs, goddess numbers, or intricate flowery patterns that echo temple architecture. drafted in gold and sometimes adorned with precious rocks, the Vanki enhances the grace and poise of a bridegroom’s arms while reflecting South Indian art.  Historically, Vankis were worn by temple dancers and royal women, both as a mark of status and a devotional offering. Today, they continue to hold cultural significance, mainly during marriages and classical dance performances. A well styled blouse with short or cap sleeves magnificently showcases the elegance of the Vanki, making it a striking statement of antique gold jewellery. 5. Jhumkas: The Bell-Shaped Earrings Jhumkas are bell shaped earrings that remain one of the most familiar symbols of South Indian  godly jewellery. Inspired by temple architecture and decorated with motifs of gods, goddesses, and flowery patterns, these earrings are drafted with scrupulous attention to detail.They can be heavy or light, depending on those who wear it, their comfort and the event.  Dating back to the Chola dynasty, Jhumkas were worn by both hop and men, reflecting charm,  meter, and devotion. Their design is protean, wearing with a simple choker or a grand Kasulaperu choker can increase any marriage vesture. The appeal of these earrings lies in their capability to capture both the luxury of history and the beauty of antique gold jewellery, casting them lasting favourites.  6. Nethi Chutti: The Regal Forehead Ornament The Nethi Chutti,  frequently called Maang Tikka in North India, is an essential element of South Indian matrimonial jewellery. Worn along the central hair parting, this forehead garnishment is  generally designed with a pendant that rests on the forehead, featuring intricate deity motifs or  flowery designs. Symbolically, the Nethi Chutti highlights the third eye, representing wisdom, spiritual awakening, and protection. Historically, it was worn by queens and temple dancers to enhance their godly outlook and attitude.  At the moment, misters can select from detailed multi strand designs or simpler single pendant performances for a mix of traditional, classic and modern appeal. Its subtle yet commanding presence increases that the Nethi Chutti remains a cherished piece of antique gold jewellery. 7. Bangles: The Musical Bracelets Bangles, known in South India by colorful names in different states similar as Valayal(Tamil), Gajju(Telugu), or Bale(Kannada), are a main part of temple jewellery. Made in gold and regularly enhanced with uncut stones or pearls, these bracelets are crafted to bring a soft, musical sound with each movement, a symbol of joy, festivity, and luxury.  Heavy temple style bangles make a statement on their own, but layering them with thin gold bangles creates a beautiful,rhythmic ensemble. Worn by brides, dancers, and even devotees in temple ceremonies, these bangles symbolize the refined fusion of craftsmanship and devotion, holding their place as everlasting antique gold jewellery. Why Temple Jewellery Has Endured for Centuries The enduring appeal of temple jewellery lies in its unique blend of artistry, spirituality, and cultural significance: Craftsmanship : Every piece is handcrafted by skilled artisans, often taking weeks or months to complete. Intricate carvings, filigree work, and gemstone settings reflect the mastery of generations of goldsmiths. Symbolism : Temple jewellery incorporates motifs of deities, flowers, and mythological themes, making each ornament a tribute to faith and tradition. Cultural Relevance : Beyond adornment, temple jewellery plays a role in rituals, festivals, and classical dance performances, bridging the sacred and the aesthetic. Timeless Appeal : Unlike fashion jewellery, the designs of temple jewellery remain unchanged for centuries, making them heirloom pieces passed down through generations. Collecting or wearing antique gold jewellery in the temple style allows one to experience a tangible connection to India’s rich cultural and spiritual heritage. Each necklace, earring, armlet, or bangle tells a story of devotion, artistry, and regal elegance. Styling Tips for Temple Jewellery Layering: Partner with a long haram with a choker or Kasulaperu to create a multi-dimensional look. Mix and Match: Amalgamate lighter chokers or bangles with heavier statement pieces for balance and beauty. 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Whether you are a bridegroom, a collector, or an girlfriend of Indian art, temple jewellery promises to elevate your style while keeping the heritage of centuries alive.  With its scrupulous detailing, godly alleviation, and unmatched charm, temple jewellery remains a dateless hallmark of grace, devotion, and regal complication, truly deserving of its place in history.
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10 Special and Unique Wedding Gifts for Couples
Weddings are a celebration of love, promise, commitment, and the beginning of a beautiful journey together. Selecting the perfect gift for a couple can sometimes feel enormous, but the exquisite wedding gifts for couples can leave a long lasting impression, serving as an enduring reminder of their special occasion. From graceful jewellery to individualized keepsakes, the choices are endless, but the key is to select gifts that are thoughtful, meaningful, and truly unique. Whether you are searching for a gift for a newly married couple or exploring options among the best marriage gifts, this guide gives carefully curated ideas that are sure to delight and create memories that last a lifespan. How to Select the Perfect Wedding Gifts for Couples Thinking about their way of life and what they like, choosing a classic item instead of a trendy one, adding a personal touch, making an amalgamation of practicality and elegance - these are the main points to consider when picking out the perfect wedding gift for couples.Concluding for the ideal marriage gifts for couples is an art that glasses your understanding of the couple’s life trip, their tastes, and the love they partake, icing your gift stands out as a cherished keepsake by courteously considering their life and interests, whether they enjoy sophisticated home décor, trip adventures, culinary gests, or fine jewellery, choosing  commodity aligned with their lives shows genuine thoughtlessness that can be improve further by observing their preferences on social media, asking close musketeers or noticing their home style to elect a truly substantiated present; also, concluding for dateless over trendy ensures your gift ideas for couples repel the test of time, as classic gold or diamond jewellery, elegant remembrances, or luxury memories remain swish for times and keep your present significant well beyond their marriage day, while adding a particular touch through drawing names, initials, or the marriage date transforms a beautiful point into a treasured memory that connects the gift and the couple sentimentally, creating a memorial cherished for generations, and eventually, blending practicality with fineness through particulars similar as matching watches, tasteful décor pieces, or substantiated home accessories combines mileage with complication, allowing the couple to enjoy them daily while fondly flashing back your thoughtful gesture. 10 Unique and Unforgettable Wedding Gifts for Couples 1. Modified Gold Pendants Gold pendants engraved with the couple’s initials, names, or wedding date are simple yet elegant. These personalized pendants serve as a constant reminder of their love and make one of the most memorable gift ideas for married couples. They are perfect for couples who love timeless jewellery that can be worn every day or on special occasions. 2. Gold Coins with Personal Engravings Gold coins are a traditional gift that represents prosperity and good luck. By personalizing them with the couple's initials, wedding date, or perhaps even a few lines of text, you change the gift from a typical gift to a memento of the occasion. Some even allow a small photo to be engraved on the coin, making it special. 3. Birthstone Jewellery Set A birthstone jewellery set is a thoughtful and personalized gift for a newly married couple. Featuring necklaces, bracelets, or rings with the couple’s birthstones, it combines elegance with sentimental value. Believed to bring good luck in many cultures, these timeless pieces rank among the most memorable wedding gifts for couples and one of the best marriage gifts for lasting memories. 4. Real Rose Dipped in 24K Gold Symbolizing eternal love, a real rose dipped in 24K gold is a luxurious and striking gift. It serves as a decorative masterpiece that can be displayed at home, embodying romance, elegance, and the idea of everlasting love. 5. Silver Keepsake Box with Engraving A beautifully crafted silver box engraved with the couple’s initials or wedding date provides a practical yet elegant gift. Couples can use it to store wedding mementos, jewellery, or other treasured items, making it both functional and sentimental. 6. Silver Cufflinks and Necklace Set For a coordinated and thoughtful gift, consider pairing personalized silver cufflinks for the groom with a complementary necklace for the bride. This matching set is stylish, functional, and memorable, perfect for couples who enjoy elegant accessories that reflect their bond. 7. Personalized Silver Bars A pure silver bar engraved with the couple’s names or wedding date is a unique and luxurious gift. Combining elegance with investment value, silver bars are among the top gift ideas for married couples. These bars not only symbolize wealth but also serve as a timeless keepsake. 8. Diamond Studded Watches Matching watches with diamond accents are the epitome of timeless sophistication. They are practical, luxurious, and provide a daily reminder of the couple’s love and commitment. Watches also offer versatility, easily complementing formal attire or casual wear. 9. Custom Diamond Embellished Photo Album A diamond-studded photo album cover takes a classic wedding gift to the next level. Couples can preserve their wedding memories in a sparkling and personalized keepsake that is both luxurious and sentimental. 10. Diamond Solitaire Earrings A set of diamond stud earrings for the bride is a classic and elegant gift. To put a modern spin on it, have a matching stud made for the groom. These are great gifts for couples who appreciate elegance and want to take a piece of their wedding beauty with them into their daily lives. Why Jewellery is the Perfect Wedding Gift Jewellery has distinctively earned its place as the perfect wedding gift for couples. It remains beyond the trend, holds sentimental meaning, and adds a tangible monetary value. Enduring Value: Items made of gold, silver, or diamonds are not only luxurious but they are likely to hold their value, which allows such gifts to serve both as an investment, as well as a reminder. Personalization Options: Customized jewellery that has couples' names, initials, or special dates turns a beautiful gift into an unforgettable gift. Versatility: Beautiful personalized pieces of jewellery can be worn daily or for special occasions, which means the couple's experience will always remember you every time they wear the piece. Emotional Significance: Each piece of jewellery represents a moment or story of love, commitment, and shared experiences, all of which will help develop an emotional bond between the gift giver and the couple. Tips to Make Your Gift Truly Unforgettable Incorporate an Emotionally Thoughtful Message: A personal note expressing your wishes and love adds a deeper emotion; Pay Attention to Presentation: A well-presented gift in a Jos Alukkas branded box enhances the experience and leaves a crisp and lasting memory; Consider a Long Influence: Gifts that will be sentimental keepsakes or make an investment like jewellery, silver keepsakes, and diamond-studded gifts always have an influence; Look to their Style: Take the time to see the couple’s style so you can give a gift that pairs perfectly with their personality and lifestyle. Celebrate Love With the Perfect Gift Selecting marriage gifts for couples does have to be an overwhelming process. When you use thoughtfulness, beauty, and individualization, your gift becomes a valuable reminder of their journey of love and togetherness. Jewelry such as gold or silver, diamond studded tokens, or personalized memories work well to express care, attention, and an enduring attractive gift just as they do as a reminder of their dedication to one another.  At Jos Alukkas, every single thing we have is designed to honor life's priceless moments. Our personalized collections and curated jewelry make sure that each wedding gift is original and cherished like an ideal and true statement of love, commitment and sophistication.   When you are on the hunt for personalized wedding gifts, timeless wedding gifts, or just simply the best marriage gifts for that very special couple, Jos Alukkas makes sure that each gift contains elegance, meaning and love to make your wedding gift for a newly married couple an unforgettable and open experience.
October 13, 2025