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4 Festival Jewellery Design Ideas for Your Diwali Ensemble

It’s that time of the year again—the festival of lights! The true spirit of Diwali goes beyond fireworks, lamp-lighting, and sweets galore. It lies in our loved ones gathering and celebrating togetherness with thoughtful gestures like festival jewellery. Dear ones by our side are what truly elevates the festivities and makes Diwali splendid. Whether you are looking to shop for a keepsake for your loved one or for yourself, delve into these alluring jewellery design inspirations to be effortlessly voguish this Diwali.

Allure That Outshines the Stars — Diamond Earrings

The sleek, splendid, and elongated look of diamond earrings as they droop down from your ears is certain to create a regal statement this Diwali. Consider giving this festival jewellery a shot as a break from your classic earrings. We know that diamond jewellery never ceases to WOW you, as you can sport everything from diamond rings to queenly diamond necklaces but look and feel like a million bucks. Pick your favourite festival necklace with matching diamond earrings from Jos Alukkas, and may it reflect the radiance within you this Diwali. 

Buy – Diamond Earring

Your Ensemble’s Stylish Sidekick — Gold Bangles

Considering the love language of gift-giving, the most unforgettable presents are those meticulously chosen to reflect the recipient’s unique tastes. Is there anything quite as heartwarming as this when your loved one opens the gift and exclaims, “What a thoughtful gift” in pure delight? This is why we offer festival jewellery that will harmonise flawlessly with their personalities. One such alluring gift is gold jewellery. If your mother’s generation has a penchant for a contemporary take on tradition, take her by surprise with our ivy gold bangle. As you bring a smile to your mother’s face, why not also delight your father with a white and yellow gold bracelet from our men’s range?

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Let Him Express His Oneness with Gold Rings

Brothers exude fraternal love. So express gratitude for all his love and care with something special—a gold finger ring. This festival jewellery piece is iconic ornamental jewellery that can make your sibling look chic. It is a cute, exquisite piece that can give off a laid-down touch of elegance to his accessorising game. They can also be the perfect jewellery piece when he is prepping for his office, travel, or celebratory occasions.

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Foster Your Sibling Bond With Gold Earrings

Nobody keeps your secrets better than your soul sister. Earrings epitomise the playful alliance you share with your sibling. If she is fond of basic gold studs, iconic long earrings, or classy jhumka, we have something for every taste. If you are irresolute, diamond earrings can be your best bet. Or take them by surprise with a gold bracelet to revel in the love, care, and joy they shower upon you.

Buy – Gold Earrings

Embrace the Fiesta with Jos Alukkas Festival Jewellery Collection!

Diwali is all about combining tradition with modernity. Ultimately, Diwali isn’t simply a festival but a gala of tradition and style. The essence of Diwali lies in our loved ones celebrating togetherness with unforgettable keepsakes and understanding what makes this bond special and valued. Rejoice the festival of lights with the rich tradition of fine jewellery from Jos Alukkas. Here, elegant designs and alluring artistry awaits to make you and the ones who matter to you sparkle as vivid as the festival of lights. Drop by at your nearest Jos Alukkas showroom this Diwali and go Ahaaa Diwali!

If it’s Diamonds’ unparalleled bling or the unlimited hues of gold jewellery, we ensure that you exude style with our exquisitely curated festival collection. While you choose our festival necklace, earrings, rings and bangles from Jos Alukkas, see to it that they radiate your oneness and resonate with the spirit of this festival. Roll up your sleeves for the merriest festival of the year, when only the best will do. Shop from our dazzling diwali jewellery range from any of our stores or from Jos Alukkas Online! It’s time to truly sparkle in the brightest season of the year with us!

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Why 18K Gold Jewellery Is Everyone’s New Favourite?
Few things in life hold the kind of universal value and timeless appeal that gold does. It is no wonder, then, that choosing to buy gold jewellery – be it for yourself or a loved one – often feels like an easy, even joyful, decision. But once you get past the idea and into the actual process of buying, the choices can get overwhelming. After all, gold is not something you typically buy on a whim; there are a few important things to consider first. And on top of that list is the purity of gold – most commonly expressed in karats. Among the many options out there, 18K gold jewellery offers the most value for money that you could get. With its attractive hues, balanced composition, and elegant versatility, it is a perfect blend of beauty and practicality. But what exactly is 18K gold, and why is it such a popular choice? Let’s take a closer look. What Is 18K Gold and How Is Purity Measured? As mentioned earlier, the purity of gold, especially in jewellery, is typically expressed in karats (K). Karats measure gold purity as a fraction of 24. So, 24 karat (24K) gold is considered pure gold. Another way to represent gold purity is through a system called fineness, which expresses the amount of pure gold in parts per thousand. This unit is more commonly used for gold bars and bullion than for jewellery. Here, pure gold is marked as 999.9 fine, indicating 999.9 parts of gold out of a 1000.  Why Pure Gold Isn’t Always the Best Choice While pure gold is definitely the most valuable form, it is also quite soft and malleable, which makes it less ideal for crafting jewellery. Imagine someone gifting you a pair of stunning gold bangles and they bend the first time you try to put them on! To make gold stronger and more suitable for intricate jewellery work, other metals such as copper, silver, zinc, or nickel are added. These combinations form gold alloys, which enhance durability and allow jewellers to craft meticulous ornaments. For example: 22 karat gold contains 22 parts gold and 2 parts other metals, making it 91.6% pure. This is what’s commonly referred to as 916 gold. 18 karat gold is made up of 75% gold and 25% other metals, giving it a fineness of 750. In other words, it is 3 parts pure gold and 1 part alloy. Lower karats such as 14K (58.3% gold) or 10K (41.7% gold) contain even less gold, and while they are more affordable and durable, they lack the rich tone and prestige of higher-karat jewellery. All these different standards of gold serve unique purposes. Among them, 18K gold is one of the most popular choices in jewellery along with 22K. However, with gold prices reaching the stratosphere, many now find it affordable to opt for 18 karats instead of 22. But that’s not all; 18K gold also offers several advantages you won’t get with other options. What Makes 18 Karat Gold So Popular? We have already seen that the extent to which other metals are present in gold jewellery significantly changes the overall properties. In this regard, one of the most noticeable factors is durability. The purer the gold, the softer and more prone it is to bending, scratching, and losing shape over time. While 24 karat gold is pure and visually striking, its softness makes it unsuitable for most types of jewellery. Karat ValueGold Purity (%)Common StampKey FeaturesGold Content24K99.9%999 or 999.9Pure gold, soft, not ideal for jewellery████████████22K91.6%916High purity, high price, not ideal for regular wear███████████▒18K75%750Affordable, durable, ideal for everyday wear█████████▒▒▒14K58.3%583 or 585Affordable and durable, lighter in tone███████▒▒▒▒▒10K41.7%417Very durable, low gold content, budget-friendly█████▒▒▒▒▒▒▒ Table : An overview of how different karats compare The Perfect Balance of Purity, Durability and Everyday Useability With 22 karat gold, the durability improves, but it still requires careful handling and may not be the best option if you are planning to wear your ornaments daily. This is where 18K gold jewellery shines – quite literally. With 75% gold and 25% strengthening metals, 18 karat strikes the ideal balance between gold purity and material quality.  Remember that stunning pair of gold bangles which bent quite easily? If it were made from 18 karats, you would not run into such problems. 18K gold is harder and more scratch-resistant than higher-karat gold, while consisting of more gold than lower-karat gold. This makes it suitable for crafting ornaments like gold chains, rings, bracelets, bangles, and earrings that can be worn everyday. A Rich Golden Hue That Stands Out Another key advantage of 18K gold jewellery is its alluring colour. The addition of other metals can subtly shift gold’s hue. While lower karats may result in paler or more muted tones, 18K gold retains a vibrant, warm golden hue that’s both classic and elegant. Many consider this rich colour to be the perfect embodiment of gold’s natural beauty. The allure of gold often lies in its ability to spellbind onlookers at first sight – and this magic is at its strongest with 18K gold. So if you’ve been eyeing that 18K gold necklace and earring set for a while, rest assured – its radiant colour is sure to shine bright. Design-Friendly and Versatile For artisans, 18K gold provides the perfect medium to showcase their creativity and skill. Its balanced composition makes it easier to mould and shape, allowing jewellers to create more intricate, detailed, and artistic pieces. And for you wonderful souls, that translates to a larger collection of elegant designs to choose from. This is one of the reasons why 18K gold is commonly used to make engagement rings and other gold jewellery that require detailed designing. Perfect for Sensitive Skin The presence of some metal alloys in jewellery can cause irritation or allergic reactions, especially for people with sensitive skin. However, due to the relatively high gold content and lower proportion of reactive metals, 18 karat gold is generally considered hypoallergenic. This makes it a safe choice for anyone who wants to wear their favourite jewellery pieces comfortably, every day. A Few Trade-Offs to Keep in Mind So, should you rush to buy that 18K women’s gold necklace without a second thought? Honestly, why not! In fact, we can even throw in a few design suggestions that are bound to turn your head. Still, it is always a good idea to weigh both sides before making a choice. As you have probably gathered by now, there are a couple of areas where other gold karats may have the edge over 18K – depending on what you’re looking for. It’s Expensive than Lower Karats With 75% pure gold content, 18K jewellery naturally comes with a higher price tag. It is more affordable than 22K, but still significantly more expensive than 14K or 10K gold. If you are working with a tight budget, you might want to consider waiting until you are ready to invest in a piece that truly speaks to you. You can check the live 18 carat gold jewellery rate and compare it with 24 and 22K rates on the Jos Alukkas website. Not the Hardest Option Out There One of the key reasons pure gold (and even 22K) is not recommended for everyday wear is because of its softness. While 18K gold offers a much sturdier alternative, it still does not match the resilience of 14K or 10K gold when it comes to scratch resistance and overall hardness. These lower-karat options are often better suited for jewellery that’s exposed to a lot of daily wear and tear. However, these are not dealbreakers. Choosing the right kind of gold depends on your needs and lifestyle. Generally speaking, if you are looking for a gold jewellery that strikes a balance between high purity of gold and elegance, and if it is something you would love to flaunt often, then 18K gold just might be the ideal match for you. Popular 18K Gold Jewellery Pieces 18 kt Ivy Rose Gold Necklace 18K gold bracelet for ladies – a blend of style and comfort Stylish Moon pearl 18 kt Ivy Rose Gold Bracelet Lustre Glow Diamond Necklace Why Buying 18 Karat Makes Sense! In less than five years, the price of pure gold has doubled – from around ₹5,000 per gram in June 2020 to over ₹10,000 in April 2025. It is safe to say that 18 karat gold has emerged as a clear-cut option in this scenario. Beyond its rich colour, strength, variety of designs, and everyday wearability, it offers a perfect middle ground – high purity without the high price tag. As more people recognize its value, we are seeing a clear shift in the jewellery world, with 18K becoming the go-to standard for many. So if you have been eyeing that particular 18 karat piece, don’t hold back – make it yours, and wear it with pride. FAQs About 18K Gold Jewellery Is 18K gold good for daily wear? Yes, 18 karat gold is considered quite suitable for ornaments that are worn daily. Since it is strong and durable, it won’t easily scratch, bend or lose shape. It also has that golden glow and luster. If you are buying 22 karat gold, it is generally considered not suitable for daily wear. Does 18K gold tarnish? No, 18K gold does not tarnish easily because it contains a high percentage of pure gold, which is resistant to tarnishing. What is the difference between 18K and 22K gold? Both are alloys with varying amounts of gold. 22K gold consists of 91.67% gold, while 18K gold is made up of 75% gold and 25% alloys. Because of this difference in composition, 18K gold is less expensive, more durable, and easier to work with than 22K gold. How to clean and maintain 18K gold jewellery? Cleaning 18K gold jewellery is quite an easy process. Soak the jewellery in a mixture of mild soap and warm water for a few minutes, then gently scrub it using a soft brush or a damp cloth. Is 18K gold jewellery expensive? 18K gold jewellery is generally considered a more affordable option compared to 22K gold. However, it is still more expensive than lower karats like 14K and 10K due to its higher gold content.
April 25, 2025
Akshaya Tritiya 2025: A Golden Day to Begin Something Beautiful with Jos Alukkas.
You know those days when everything just feels a little brighter? When the sun seems warmer, your heart feels lighter, and there’s a sense of hope in the air ? Akshaya Tritiya is one of those special days. It's not just another date on the calendar - it’s a day filled with blessings and opportunities. And today, that golden day is finally here, April 30, 2025. It’s Time to Open the Doors to Prosperity, Joy, and New Beginnings. What is Akshaya Tritiya? A Day Of Unlimited Prosperity The term Akshaya Tritiya is derived from two Sanskrit words, “Akshaya” means any amount of blessing or infinity, and “Tritiya” which stands for the third day. It is celebrated in the bright half of the Vaishakha month. This day is believed to be so auspicious that whatever you begin or invest on this day, multiplies. According to Hindu mythology, This day marks the beginning of the Treta Yuga. It is also believed to be the birthday of Lord Parshuram, the sixth avatar of Lord Vishnu. Why is Gold the Star of Akshaya Tritiya? Purchasing gold on Akshaya Tritiya is more than just a trend. It’s a sign — of fortune, of favor, of wealth that never fades. Here’s why: Gold personifies the Goddess Lakshmi, the goddess of wealth. It's said that if you return gold to your abode, you’re inviting her into your space. Gold is timeless. It never loses its value, just like the hopes and prayers you are investing in this special day. It connects generations. That bit of gold sold to you today, might become a prized heirloom tomorrow, holding love and memories and blessings forward. Akshaya Tritiya 2025 at Jos Alukkas: More Than a Purchase, A Blessing At Jos Alukkas, we believe that gold is not just a metal—it’s an emotion. A wish. A celebration. A promise. Here’s why shopping with us this Akshaya Tritiya will feel just right: Trust that Shines Through With decades of legacy and trust, we offer only 100% hallmarked gold—ensuring purity and peace of mind with every piece you pick. Designs that Speak Your Style Whether you are a fan of classic appeal or contemporary dazzle, you can find them all in our Akshaya Tritiya collection ranging from classic Lakshmi harams to edgy diamond bangles. A Personal Shopping Experience We're here to make your jewellery shopping more personal. Whether you’re purchasing your first gold ring or selecting a special piece for a loved one, we will take you in warmly and guide you with care. Top Antique Goddess Jewellery Designs to Embrace This Akshaya Tritiya  This Akshaya Tritiya, let your gold be more than an ornament — let it be a sacred bridge between you and divinity, tradition, timelessness, and grace. With Jos Alukkas’ antique goddess-inspired jewellery, prosperity takes form in gold, celebrating the spirit of the festival. Here are our most cherished designs to bring home blessings that last a lifetime. Traditional Lakshmi Kasu Earrings Buy Now Artistically crafted, these earrings are designed with a beautifully sculpted Goddess Lakshmi at the center. More than just a pair of earrings, they are an emblem of wealth entering your life — and staying there — a permanent fixture of grace. Nagas Lakshmi Choker Buy Now This beautiful piece depicts the Goddess Lakshmi in splendid form, along with Nagas and guards the wearer with good fortune. Perfect for ritual usage. Traditional Lakshmi Kasu Necklace Buy Now Strung with tiny Lakshmi gold coins, this is one of the most timeless and fashionable pieces. A nostalgic nod to heirloom jewellery, it's a meaningful investment for the woman who values significance in every detail. Traditional lakshmi Gold Pendant Buy Now An artisan masterpiece that merges temple-inspired design with a contemporary touch. Hanging from a delicate chain or mangalsutra, the Goddess pendant becomes a daily reminder of power, beauty, and abundance. Traditional Lakshmi maanga Necklace Buy Now Features intricate mango (maanga) motifs, each delicately engraved with the serene visage of Goddess Lakshmi. It carries a rich narrative — of strength, protection, and prosperity passed down through generations. Celebrate With a Heart Full of Hope As you enter into Akshaya Tritiya 2025, keep in mind - this day is about belief, connections, and new starts. Whether it’s a gold chain for your child, a pair of bangles for your mother, or a ring that marks a personal milestone - each piece you pick at Jos Alukkas becomes a golden memory that lasts forever. Let Jos Alukkas be part of your story of prosperity.
April 10, 2025
15+ Stunning Gold Bracelets for Him & Her: Style That Shines
Gold has always had a special place in human history. More than just a shiny metal, it signifies meaning, emotion and eternal beauty. Gold bracelets have been worn for thousands of years. They were associated with power in Ancient Egypt. In Rome and Greece, they were tokens of love and victory. Over time, gold bracelets became more than accessories - they turned into messages, memories, and emotions wrapped in gold. Why Gold Bracelets Are So Special Gold itself holds deep meaning: Wealth and Success: Gold stands for richness, not just in money, but in life. Gifting a gold bracelet can be a way of saying “I wish you a life full of abundance.” Love and Commitment: Couples often exchange gold bracelets as a promise. A small band of gold that says “I'm with you.” Protection and Healing: Many cultures believe gold has healing powers and keeps the wearer safe and strong. Spiritual Connection: Gold is used in temples and rituals. Wearing it can feel like carrying a little bit of divine energy with you. Gold Bracelets as Gifts: Small Bands, Big Feelings  Gold bracelets always make wonderful gifts. Full of meaning and love.  Romantic Moments: A heart-shaped bracelet or initials carved in gold can make your partner feel extra special. Luck Wishes: No festival or celebration is complete without a gold bracelet that says, “I wish you joy.” Proud Moments: Graduations, promotions — a bracelet can be a trophy they wear on their wrist. Friendship Forever: Matching gold bracelets between best friends? That’s a bond that shines. Culture and Gold Bracelets India: Gold bracelets are worn during weddings and festivals as a charm for blessings and good luck. China: Gold bracelets are gifted to wish happiness and success in life. Africa: They are passed down through generations, carrying stories and identity. The West: From birthdays to anniversaries, gold bracelets make beautiful memories and milestones. Make It Personal What makes gold bracelets even more special is that you can personalize them. Anything from a name and a date to a short message can be engraved. It will be your story in gold — unlike any other and filled with love. Gold Bracelet Designs for Him Twin Lion Faced Men's Bracelet Buy Now Striking Link Pattern Bracelet Buy Now Ivy Rose Gold Bracelet Buy Now Modern Flair Ivy Bracelet Buy Now Elephant Tail Bracelet Buy Now Contemporary Ivy Bracelet (Adjustable) Buy Now Dazzle Band Bracelet Buy Now Elegant Sleek Link Bracelet Buy Now Gold Bracelet Designs for Her Trendy Stone Vogue Ivy Bracelet (18kt) Buy Now Heart Motif Mylanji Bracelet  Buy Now Statement Floral Bracelet Buy Now Trendy Minimalist Ivy Bracelet (18kt) Buy Now Twin Hearted Green Stone Bracelet Buy Now Black Beaded Gold Bracelet Buy Now Sparkling Triple Tone Bracelet Buy Now Prism Glow Lightweight Bracelet Buy Now In-Vogue Ivy Bracelet (Adjustable) Buy Now Crown Motif Ivy Bracelet (18kt) Buy Now Final Thoughts Gold bracelets are more than just jewellery. They are pieces of your story. Filled with feelings, memories, dreams, and love. From a bold lion-faced design for him to a sparkling triple-tone piece for her, there’s a gold bracelet for every soul, every style. So the next time you gift a gold bracelet, remember: you are not just giving gold, you are sharing a piece of love, memory and meaning around their wrist!
April 8, 2025
The Timeless Charm of Jhumka Earrings: A Tribute to Tradition and Beauty
If you have been to any wedding, festival or even a casual family gathering in India, one thing you’ll definitely notice — the gentle sway and sparkle of jhumka earrings. They’re not just gold jewellery. They’re heritage, art, tradition and emotion — all hanging jauntily from a woman’s ears.  A piece of our culture for centuries now, jhumkas are a big part of the identity we grew up with. Handed down through generations, gifted during rituals — these bell-shaped beauties have survived the ages, evolving with the trends but remaining grounded in tradition. Where It All Began: A Glimpse into History Jhumkas go back to ancient India — as far back as 300 BC — when they were used to adorn deities in temples. The bell shape, both sacred and symbolic, held spiritual and aesthetic meaning. These gold earrings were adopted and popularized by Bharatanatyam dancers as the earrings would sway with each gentle movement. That enhances their graceful performance. During the Mughal era, jhumkas became royal adornments. Modeled in gold and silver, and set with pearls and diamonds. The Mughal touch added long dangling chains and intricate studs. It’s a perfect combination of art and elegance. Even today, the jhumkas are loved across India, Pakistan, and Bangladesh and even in global fashion circles. Why Jhumkas Are So Special They make you feel royal: There’s something about the bell shape that adds grace and poise. They suit everyone: No matter your age or outfit, there's a jhumka for you. They go with everything: From sarees to kurtis to even fusion wear — they elevate your look. They have meaning: Many believe the sound of jhumkas wards off negativity and brings joy. Top 10 Jhumka Designs That Steal Hearts 1. Golden Charm Jhumka This is your classic, traditional piece. It has a golden warmth and a soft vintage feel. Ideal for visiting temples, rituals, or simply every day flair. Buy Now - Golden Charm Jhumka 2. Radiant Grace Gold Jhumka If you want something regal, this is it.  The jhumka reflects sophistication — with fine gold detailing that plays with light. It's not loud, but it leaves an impression, making it perfect for weddings or evening events. Buy Now - Radiant Grace Gold Jhumka 3. Classy Pattern White Stone Kids Jhumka This jhumka is delicate and simple, made for your little fashionista, but a bit of sparkle never hurts. Luminous white stone creates a light, festive touch and stays in the background without becoming overwhelming. It’s gentle and safe on a child’s ear. Buy Now - Classy pattern white stone Kids Jhumka 4. Classic Twirl Gold Jhumka This one has a unique twist. This twisted gold pattern adds a playful rhythm to the classic bell shape. It’s striking yet sophisticated, and it has a lovely drape that moves with you, ideal for holiday dressing. Buy Now - Classic Twirl Gold Jhumka 5. Modern Gold Hoops with Jhumka Here’s where tradition meets trend. These consist of gold hoops integrated with mini jhumka bells dangling below. It’s stylish and lightweight, and great for casual days when you still want to feel a little special. Buy Now - Modern Gold Hoops with Jhumka 6. Golden Blossom Gold Jhumka This floral-themed jhumka, inspired by nature, has tiny golden petals blooming around the bell. It’s girly, delicate, and suggests luxury. Perfect for daytime events or spring weddings Buy Now - Golden Blossom Gold Jhumka 7. Eternal Grace Traditional Jhumka A classic design — with heavy, full-bodied, and richly detailed. It speaks of old-world charm and cultural pride. It’s a kind of jhumka that you pass on to your daughter — a forever piece. Buy Now - Eternal Grace Traditional Jhumka 8. Trendy Designer Gold Jhumka Contemporary, bold, and experimental in design. Clean lines, unexpected shapes, yet grounded in gold. It’s for the modern woman who embraces framing traditions with forward fashion choices. Buy Now - Trendy designer Gold Jhumka 9. Designer Stone-Detail Gold Jhumka Embellished with colorful gemstones, it's a lively take on the classic. Ideal for festive looks, it pairs beautifully with lehengas and sarees. Buy Now - Designer Stone-Detail Gold Jhumka 10. Elegant Dangling Designer Gold Jhumka The definition of delicate. This jhumka has pendant extensions that sway with movement. Feminine, elegant and magical. Buy Now - Elegant dangling designer Gold Jhumka Final Thoughts: Let Your Ears Speak Elegance Jhumkas are more than just an accessory — they are a piece of history, culture and personality. They move when you move. They shine when you smile. And they show the world that beauty doesn’t need to shout — it can simply sway. So go ahead — pick your favorite, wear it with love, and let your jhumkas shine!
March 27, 2025