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Is July 2025 The Right Time For Investing In Gold Jewellery In India?

If you ask an economist, gold is a commodity. Ask a scientist, and it is an element with real applications in science and tech. For much of the world, gold is a precious metal but for many Indians, it is a symbol of prosperity and status. It is a cornerstone of tradition and a trusted article of timeless value. So, it comes as no surprise that many would seek an auspicious date and time to purchase gold. But if you are looking at gold jewellery as an investment, then the question is: Is now the right time to invest?

The answer to this question is not a simple yes or no. The right time for investing in gold jewellery is not just about looking out for the lowest price point. You need to understand the difference between short-term price fluctuations and the long-term fundamental value of gold. This article will provide a comprehensive guide to making sense of the gold price today and taking decisions about when to invest in gold jewellery.

Gold Price Trends in India – July 2025 Snapshot

To figure out whether now is the right time for investing in gold jewellery, we need to understand the gold market fluctuations. As of July 3, 2025, gold prices in India are reflecting the market’s inherent volatility. 22 karat (22K) gold is traded at approximately ₹9,105 per gram and 24 karat (24K) gold is priced around ₹9,933 per gram.

We have reached the gold price today after a period of fluctuation. There was a really sharp rise in April, followed by a dip in May. In late June, there was a slight dip where prices for 24K gold fell to nearly ₹9,742 per gram. However, the gold market has seen a slight recovery in early July at the time of writing. This can be interpreted as the reaction to broader market dynamics such as easing geopolitical tensions and shifts in global investor demand.

gold jewellery

Key Factors Influencing Gold Prices in India (2025)

As mentioned before, the price of gold jewellery is the result of a complex web of global and domestic forces. Let’s try to understand these factors in much more detail.

The Global Stage: A World of Influences

The fundamental price of gold is set on the international stage, influenced by a confluence of economic and political factors.

  1. Geopolitical Tensions: During times of political instability or economic uncertainty, investors turn to gold, to protect their wealth from the volatility of other assets. Gold is considered the ultimate safe-haven asset. The recent clashes in the Middle East between Israel and Iran and trade disputes involving the US and China, have consistently reinforced this safe-haven demand.
  2. The US Dollar’s Role: Gold is priced in US dollars on the international market. And so, it shares an inverse relationship with the dollar’s value. When the US dollar weakens against other currencies, it takes more dollars to buy a gram of gold and the prices go up.
  3. Inflation: Without getting too much into economics, when the purchasing power of fiat currencies (not backed by gold) erodes due to inflation, gold tends to hold or increase its worth.
  4. The Role of Central Banks: Nations like China, Russia, Turkey, and significantly, India, have been consistently increasing their gold reserves. This is a strategic move to reduce their dependence on the US dollar. This creates a steady stream of demand that supports the gold’s price.

The Indian Context: Domestic Drivers

While the global price sets the benchmark, several domestic factors determine the final price an Indian consumer pays for gold jewellery.

  1. The Rupee-Dollar Exchange Rate: India imports the vast majority of its gold and the price is paid in US dollars. A weaker Rupee means more rupees are needed to buy the same amount of dollar-priced gold, while a stronger Rupee can help cushion the impact of rising international gold prices.
  2. Festive Period and Wedding Demand: This is arguably the most important domestic driver of gold price today in India. We had mentioned that people in India seek auspicious dates and times to purchase gold. This leads to massive surges in demand during specific times of the year. Festivals like Diwali, Dhanteras and Akshaya Tritiya are periods when gold purchases are considered auspicious.
  3. Government Policies and Taxes: The final retail price of gold jewellery is also affected by government policies. Import duties and Goods and Services Tax (GST) levied by the government directly add to the cost of gold which the consumer must pay.

Gold’s Historical Performance

While the daily fluctuations of gold prices capture headlines, the true story of gold jewellery as investment is written over decades.

The price of 10 grams of 24K gold in India has risen meteorically from a mere ₹63.25 in 1964 to ₹35,220 in 2019, and has now crossed the ₹1,00,000 mark in mid-2025. Over the last five years, gold has delivered returns of over 120% and the 20-year return stands at a staggering 1,400%. This historical data is proof to gold’s role as a prized asset for long-term financial gains.

Is Gold Jewellery a Good Investment in India?

For the Indian consumer, gold jewellery is the most popular form of gold ownership. If you are looking for some gold buying tips, knowing the advantages and disadvantages of gold ornaments over other forms of gold will be quite useful.

The Advantages of Gold Jewellery as an Investment

  • Tangibility and Utility: Unlike stocks, bonds or digital assets like bitcoin, jewellery is a tangible asset. Meaning, you can hold it and wear it as an ornament.
  • Emotional & Cultural Returns: In India, gold jewellery usually becomes a family heirloom. It is often passed down from one generation to the next.
  • Liquidity in Crisis: Gold ornaments are a highly liquid asset in times of personal financial crisis. It is often used as collateral to secure loans.

The Disadvantages of Gold Jewellery as an Investment

  • Making Charges & Wastage: Making charges are the fees for the labour and craftsmanship required to create gold jewellery. These and wastage charges are typically not recovered on resale.
  • Retail vs. Intrinsic Value Gap: The price paid for jewellery includes not just the making charges and wastage we just mentioned, but also the cost of gold, the jeweller’s overhead, branding and profit margin. However, the resale value is primarily based on the net weight and purity of the gold.
  • Purity and Liquidity: If you are a regular reader of our blog, you might already know that gold jewellery is typically crafted from 22K or 18K gold for durability, and not from 24K pure gold. While highly liquid in a crisis, selling jewellery instantly at the full market rate can be more difficult than selling standardized gold bars or coins.

Best Ways to Invest in Gold in India

Gold jewellery is just one of several ways to own the precious metal. Each of the other options caters to different needs, goals, and investor profiles. Here is an overview of all the important options available in India:

Gold Coins/Bars

  • Purity: Typically 24K (995 or 999)
  • Initial Cost: Gold value + premium (5-10%) + 3% GST
  • Liquidity: High; can be sold to jewellers
  • Storage & Security: Requires secure personal storage
  • Taxation: LTCG (Long Term Capital Gains) taxed at 20% with indexation
  • Best For: Pure physical investment without design-related costs

Sovereign Gold Bonds (SGBs)

  • Purity: Not physical; value is linked to 24K gold
  • Initial Cost: Issued at market rate; no GST
  • Liquidity: Low; 5-year lock-in (early exit via exchange), 8-year maturity
  • Storage & Security: Held in Demat form; no storage risk
  • Taxation: Capital gains tax-free if held till maturity; else LTCG with indexation
  • Additional Returns: 2.5% annual interest (semi-annual payout)
  • Best For: Long-term investors seeking tax efficiency and interest income

Gold ETFs (Exchange-Traded Funds)

  • Purity: Backed by 24K gold (99.5%)
  • Initial Cost: NAV + brokerage + expense ratio (0.5-1%)
  • Liquidity: Very high; can be traded instantly on stock exchanges
  • Storage & Security: Held in Demat account; no storage concerns
  • Taxation: LTCG taxed at 20% with indexation
  • Best For: Investors seeking high liquidity and low hassle

Digital Gold

  • Purity: Backed by 24K physical gold
  • Initial Cost: Market rate + 2-3% spread + 3% GST
  • Liquidity: Very high; can be bought/sold 24/7 on platforms
  • Storage & Security: Stored in insured vaults by the provider; some limits or fees may apply
  • Taxation: LTCG taxed at 20% with indexation
  • Best For: Small-ticket investors valuing convenience and accessibility

If you are looking to purchase Digital Gold but don’t know where to start, Jos Alukkas offers you a simple and secure solution through the Digi Gold initiative.

A Glimpse into the Future: What Analysts Predict for Gold

The predictions for gold by different analysts generally point towards a positive long-term outlook.

J.P. Morgan Research forecasts that gold prices will continue to rise towards $4,000 per ounce by the second quarter of 2026. This will be driven by continued strong demand from central banks and investors seeking a hedge against geopolitical uncertainty. Other bullish forecasts see gold reaching new highs in the coming years, with some aggressive predictions suggesting peaks as high as $8,900 by 2030. This would translate to about more than ₹24,000 per one gram of gold.

However, some analysts maintain a more cautious outlook. They are suggesting that gold prices could experience a downfall if global economic conditions stabilize more rapidly than expected, interest rates remain high or if central banks slow their pace of purchasing.

Regardless, the “right time” for investing in gold jewellery is ultimately a personal decision. Above and beyond the global factors and daily price charts, it is more about your own life’s milestones and financial readiness. When you are ready to make that decision it is crucial to partner with a jeweller who honors your investment with transparency and guaranteed purity. The true value of gold is timeless and you can make an everlasting investment with Jos Alukkas’ wide range of gold jewellery collection and Digital Gold services.

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A powerful necklace can completely transform a simple gown into a high-fashion ensemble. Intricate Bracelets: A sparkling stack of diamond-accented gold bangles can add a tonne of glamour to your evening wear, catching the light as you move. This nuanced approach considers the occasion and your role within it without ever being ostentatious about it. The following table provides a quick reference to help you make the perfect choice every time. The Jos Alukkas Promise: Choosing Quality for a Lifetime of Wear When purchasing daily wear gold jewellery, quality is not a luxury; it is a necessity. Every piece of gold jewellery from Jos Alukkas comes with the BIS hallmark. This is a certification from the Bureau of Indian Standards that guarantees the purity of the gold you are purchasing. Every piece you choose, from a simple gold bracelet to a stunning statement necklace, reflects a part of who you are and your life. We invite you to explore the timeless and contemporary collections at Jos Alukkas, find the pieces that speak to you, and wear your story with elegance and confidence every single day. Explore our Daily Wear Gold Jewellery Collection today. FAQ: Daily Wear Gold Jewellery Questions Answered What are the best types of gold jewellery for daily use? The best type of gold jewellery for daily use is undoubtedly those made with 18K gold. Higher karats like 22K or 24K can be prone to scratching or deforming on daily use whereas lower karats like 14K or 10K contain other metals that might cause skin irritations when worn for a long time. Also, ensure the pieces have secure clasps and smooth edges for all-day wearability. How can I layer gold necklaces without them tangling? To achieve a tangle-free layered look, use necklaces of different lengths, with at least two inches of separation between each one. Mixing different chain weights and textures will also help to keep them apart. What gold jewellery is appropriate to wear to the office? For a conservative or corporate office environment, try to wear subtle gold jewellery. The best choices include small gold or diamond stud earrings, a single fine gold chain tucked under a collar and one or two minimalistic gold rings. Avoid anything that is large, noisy or distracting. Can I wear my daily wear gold jewellery all the time, even in the shower? While high-quality gold is very durable and resistant to tarnish, it is best practice to remove your jewellery before showering, swimming or cleaning. Soaps and lotions can build up over time and dull the metal's lustre. Taking a moment to remove your pieces will preserve their shine and integrity for a long time.
June 28, 2025
Why 18K Gold Jewellery Is Everyone’s New Favourite?
Few things in life hold the kind of universal value and timeless appeal that gold does. It is no wonder, then, that choosing to buy gold jewellery – be it for yourself or a loved one – often feels like an easy, even joyful, decision. But once you get past the idea and into the actual process of buying, the choices can get overwhelming. After all, gold is not something you typically buy on a whim; there are a few important things to consider first. And on top of that list is the purity of gold – most commonly expressed in karats. Among the many options out there, 18K gold jewellery offers the most value for money that you could get. With its attractive hues, balanced composition, and elegant versatility, it is a perfect blend of beauty and practicality. But what exactly is 18K gold, and why is it such a popular choice? Let’s take a closer look. What Is 18K Gold and How Is Purity Measured? As mentioned earlier, the purity of gold, especially in jewellery, is typically expressed in karats (K). Karats measure gold purity as a fraction of 24. So, 24 karat (24K) gold is considered pure gold. Another way to represent gold purity is through a system called fineness, which expresses the amount of pure gold in parts per thousand. This unit is more commonly used for gold bars and bullion than for jewellery. Here, pure gold is marked as 999.9 fine, indicating 999.9 parts of gold out of a 1000.  Why Pure Gold Isn’t Always the Best Choice While pure gold is definitely the most valuable form, it is also quite soft and malleable, which makes it less ideal for crafting jewellery. Imagine someone gifting you a pair of stunning gold bangles and they bend the first time you try to put them on! To make gold stronger and more suitable for intricate jewellery work, other metals such as copper, silver, zinc, or nickel are added. These combinations form gold alloys, which enhance durability and allow jewellers to craft meticulous ornaments. For example: 22 karat gold contains 22 parts gold and 2 parts other metals, making it 91.6% pure. This is what’s commonly referred to as 916 gold. 18 karat gold is made up of 75% gold and 25% other metals, giving it a fineness of 750. In other words, it is 3 parts pure gold and 1 part alloy. Lower karats such as 14K (58.3% gold) or 10K (41.7% gold) contain even less gold, and while they are more affordable and durable, they lack the rich tone and prestige of higher-karat jewellery. All these different standards of gold serve unique purposes. Among them, 18K gold is one of the most popular choices in jewellery along with 22K. However, with gold prices reaching the stratosphere, many now find it affordable to opt for 18 karats instead of 22. But that’s not all; 18K gold also offers several advantages you won’t get with other options. What Makes 18 Karat Gold So Popular? We have already seen that the extent to which other metals are present in gold jewellery significantly changes the overall properties. In this regard, one of the most noticeable factors is durability. The purer the gold, the softer and more prone it is to bending, scratching, and losing shape over time. While 24 karat gold is pure and visually striking, its softness makes it unsuitable for most types of jewellery. Karat ValueGold Purity (%)Common StampKey FeaturesGold Content24K99.9%999 or 999.9Pure gold, soft, not ideal for jewellery████████████22K91.6%916High purity, high price, not ideal for regular wear███████████▒18K75%750Affordable, durable, ideal for everyday wear█████████▒▒▒14K58.3%583 or 585Affordable and durable, lighter in tone███████▒▒▒▒▒10K41.7%417Very durable, low gold content, budget-friendly█████▒▒▒▒▒▒▒ Table : An overview of how different karats compare The Perfect Balance of Purity, Durability and Everyday Useability With 22 karat gold, the durability improves, but it still requires careful handling and may not be the best option if you are planning to wear your ornaments daily. This is where 18K gold jewellery shines – quite literally. With 75% gold and 25% strengthening metals, 18 karat strikes the ideal balance between gold purity and material quality.  Remember that stunning pair of gold bangles which bent quite easily? If it were made from 18 karats, you would not run into such problems. 18K gold is harder and more scratch-resistant than higher-karat gold, while consisting of more gold than lower-karat gold. This makes it suitable for crafting ornaments like gold chains, rings, bracelets, bangles, and earrings that can be worn everyday. A Rich Golden Hue That Stands Out Another key advantage of 18K gold jewellery is its alluring colour. The addition of other metals can subtly shift gold’s hue. While lower karats may result in paler or more muted tones, 18K gold retains a vibrant, warm golden hue that’s both classic and elegant. Many consider this rich colour to be the perfect embodiment of gold’s natural beauty. The allure of gold often lies in its ability to spellbind onlookers at first sight – and this magic is at its strongest with 18K gold. So if you’ve been eyeing that 18K gold necklace and earring set for a while, rest assured – its radiant colour is sure to shine bright. Design-Friendly and Versatile For artisans, 18K gold provides the perfect medium to showcase their creativity and skill. Its balanced composition makes it easier to mould and shape, allowing jewellers to create more intricate, detailed, and artistic pieces. And for you wonderful souls, that translates to a larger collection of elegant designs to choose from. This is one of the reasons why 18K gold is commonly used to make engagement rings and other gold jewellery that require detailed designing. Perfect for Sensitive Skin The presence of some metal alloys in jewellery can cause irritation or allergic reactions, especially for people with sensitive skin. However, due to the relatively high gold content and lower proportion of reactive metals, 18 karat gold is generally considered hypoallergenic. This makes it a safe choice for anyone who wants to wear their favourite jewellery pieces comfortably, every day. A Few Trade-Offs to Keep in Mind So, should you rush to buy that 18K women’s gold necklace without a second thought? Honestly, why not! In fact, we can even throw in a few design suggestions that are bound to turn your head. Still, it is always a good idea to weigh both sides before making a choice. As you have probably gathered by now, there are a couple of areas where other gold karats may have the edge over 18K – depending on what you’re looking for. It’s Expensive than Lower Karats With 75% pure gold content, 18K jewellery naturally comes with a higher price tag. It is more affordable than 22K, but still significantly more expensive than 14K or 10K gold. If you are working with a tight budget, you might want to consider waiting until you are ready to invest in a piece that truly speaks to you. You can check the live 18 carat gold jewellery rate and compare it with 24 and 22K rates on the Jos Alukkas website. Not the Hardest Option Out There One of the key reasons pure gold (and even 22K) is not recommended for everyday wear is because of its softness. While 18K gold offers a much sturdier alternative, it still does not match the resilience of 14K or 10K gold when it comes to scratch resistance and overall hardness. These lower-karat options are often better suited for jewellery that’s exposed to a lot of daily wear and tear. However, these are not dealbreakers. Choosing the right kind of gold depends on your needs and lifestyle. Generally speaking, if you are looking for a gold jewellery that strikes a balance between high purity of gold and elegance, and if it is something you would love to flaunt often, then 18K gold just might be the ideal match for you. Popular 18K Gold Jewellery Pieces 18 kt Ivy Rose Gold Necklace 18K gold bracelet for ladies – a blend of style and comfort Stylish Moon pearl 18 kt Ivy Rose Gold Bracelet Lustre Glow Diamond Necklace Why Buying 18 Karat Makes Sense! In less than five years, the price of pure gold has doubled – from around ₹5,000 per gram in June 2020 to over ₹10,000 in April 2025. It is safe to say that 18 karat gold has emerged as a clear-cut option in this scenario. Beyond its rich colour, strength, variety of designs, and everyday wearability, it offers a perfect middle ground – high purity without the high price tag. As more people recognize its value, we are seeing a clear shift in the jewellery world, with 18K becoming the go-to standard for many. So if you have been eyeing that particular 18 karat piece, don’t hold back – make it yours, and wear it with pride. FAQs About 18K Gold Jewellery Is 18K gold good for daily wear? Yes, 18 karat gold is considered quite suitable for ornaments that are worn daily. Since it is strong and durable, it won’t easily scratch, bend or lose shape. It also has that golden glow and luster. If you are buying 22 karat gold, it is generally considered not suitable for daily wear. Does 18K gold tarnish? No, 18K gold does not tarnish easily because it contains a high percentage of pure gold, which is resistant to tarnishing. What is the difference between 18K and 22K gold? Both are alloys with varying amounts of gold. 22K gold consists of 91.67% gold, while 18K gold is made up of 75% gold and 25% alloys. Because of this difference in composition, 18K gold is less expensive, more durable, and easier to work with than 22K gold. How to clean and maintain 18K gold jewellery? Cleaning 18K gold jewellery is quite an easy process. Soak the jewellery in a mixture of mild soap and warm water for a few minutes, then gently scrub it using a soft brush or a damp cloth. Is 18K gold jewellery expensive? 18K gold jewellery is generally considered a more affordable option compared to 22K gold. However, it is still more expensive than lower karats like 14K and 10K due to its higher gold content.
June 25, 2025