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The Glittering History of Platinum Jewellery in India

Spanning thousands of years, India’s diverse jewellery history remains unmatched. Although gold and diamonds have been the mainstays of jewellery, another valuable metal has become a favourite among modern Indian shoppers. The journey of platinum jewellery in India is an enthralling story of luxury, novelty, and cultural adaptation. From platinum rings to platinum necklaces, platinum jewellery is one of the most versatile metals you can shop. Let us delve into the spellbinding history of platinum jewellery! 

The Global History of Platinum Jewellery 

Before delving into the history of platinum jewellery in India, it’s essential to know the emergence of platinum jewellery in foreign nations. Platinum is one of the world’s rarest and most expensive metals; pre-Columbian South Americans are said to be its discoverers. However, the metal didn’t gain any recognition until the 18th century. The Spanish people called the metal platina, which translates to little silver in Spain, as they look like the white metal silver. But, in contrast to silver, platinum is immensely valuable and can be deemed to be its purity, strength, durability, and rarity. Initially, the application of platinum ranged from laboratory equipment to weaponry manufacturing. But, by 1870, the metal had stepped into the world of luxury, becoming a favourite of the elite in Europe. Platinum jewellery is the ideal backdrop to diamonds and gemstones, resulting in its acceptance in fine jewellery making. 

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Introduction of Platinum in India 

The emergence of platinum jewellery in India can be traced back to the 1900s, with the power of luxury brands across the world and the impact of the Monarchs of the United Kingdom. India’s wealthy class started to prefer platinum as jewellery. But platinum jewellery prevailed to be a niche product, whereas gold and silver jewellery kept outshining owing to their cultural significance. In contrast to the developed nations, where the rarest precious metal became the epitome of wealth and sophistication, the initial reception of platinum jewellery was low-key. Gold was the undisputed king of metals due to its religious connections and usage in important ceremonies. As opposed to this, platinum was the exact opposite, without any traditional or cultural value. Rather, it was regarded as an unfamiliar and exotic metal. 

 The Gradual Rise of Platinum Jewellery in the 1950s 

The 1950s saw the surge of platinum jewellery in India. After the freedom struggle bore fruit in India, the tastes of Indians evolved, although gold prevailed to rule the jewellery market. But the rising impact of western culture, especially in cities, started to create a space for platinum. Platinum jewellery was widely popular among the elite. Brides and grooms desiring to break away from the gold-wearing customs and preferred engagement rings and bands crafted out of platinum. 

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Modernity Taking Hold After the 1970s 

The 1970s and beyond marked a period of transformation in the Indian jewellery market, where platinum jewellery started to become prominent. It was during this period that India’s liberalisation occurred that impacted customer behaviour. The urban youth sought products that resonated with their aspirations and personalities. Platinum jewellery is well aligned with this paradigm. Its luxurious prestige, unmatched allure, and strength make it a go-to metal for men and women looking to make a statement without the extravagance of the yellow metal. The connection of platinum jewellery to opulence, long-lasting character, and a love symbol makes it a preferred choice as wedding jewellery. Platinum jewellery coming to the spotlight was eased by the efforts of the Platinum Guild International, an organisation with a commitment to market platinum far and wide. 

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Contribution of the PGI to the Exponential Growth of Platinum Jewellery 

The PGI has been instrumental in the widespread acceptance of platinum jewellery in India. An organisation instituted in 1975, their aim was to create, boost, and amplify the demand for platinum jewellery across the world. Understanding the potential of India as a market, the organisation initiated many marketing campaigns to educate audiences about the rare metal and to uplift it as a prime choice of contemporary and luxury jewellery. To advance its goals, the organisation collaborated with leading jewellery designers and jewellers, implemented certification that verifies the authenticity and purity of platinum jewellery, and conducted marketing campaigns that brought into the spotlight the rare qualities of platinum, like its longevity, uniqueness, and sheen. All these tactics had gone a long way in gaining customer trust and awareness and set the stage for the metal to be a popular pick in the Indian market.

Also Read: How to Style Diamond Jewellery for That Party-Ready Glam 

Platinum as a Symbol of Modern Luxury in the 2000s 

The 2000s saw the fortification of platinum in the Indian jewellery market. Distinct from gold, customers who valued innovation, individuality, and understated elegance found platinum irresistible. The popularity of the metal was strikingly apparent in the wedding jewellery category. Platinum became the preferred metal for occasions that call for celebrations, such as engagements, weddings, and more, becoming a symbol of love and commitment.

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Platinum love bands became the new normal and resonated with the youth who wanted to express their love in a modern way. Its appeal was further boosted as its preference soared, especially among people with sensitive skin, as the metal has hypoallergenic properties. Customers can even choose to shop for platinum jewellery online and do customization. Further contributing to its success was the flexibility of customization. When combined with other stones, such as diamonds, the subtle shade of the metal allowed the stone to take the spotlight, further making it an appealing choice among customers.  

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Cultural adaptation and acceptance 

If there’s one thing that sets the stage for platinum’s success in the country, it’s its ability to embrace and harmonise with the country’s deep cultural heritage. Although the metal lacks the deep-rooted cultural importance of gold, it has seamlessly integrated into the contemporary Indian lifestyle. Platinum jewellery complements the yellow metal counterpart and is not a replacement.  

To illustrate, for South Indian weddings where a bridal trousseau can’t do without gold jewellery, the choice of metal for engagement and wedding rings is platinum. This allows for a symphony of tradition and contemporary that satisfies the preferences of the youth and old.  Moreover, the popularity of platinum days of love, which focus on the significance of turning points in a relationship, has entrenched platinum further into our culture. All these have connected the metal to major milestones of life, making it something that’s desirable and easily obtainable. 

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What the Future Holds for Platinum Jewellery in India 

Currently, platinum jewellery has a wide fan base, especially popular in urban areas. It’s not just a favourite among the elite but also accessible to a broader range of customers due to the unique designs and a wide variety of price points. It has turned out to be the go-to choice of the younger generation and working professionals in India.  The demand for platinum soars, influenced by its connection to modernity, luxury, and status. The jewellery market has also undergone the introduction of innovative trends like platinum jewellery for women, such as platinum earrings, platinum rings, and platinum pendants, that accommodate the rising need for women’s luxury accessories. 

Buy – Platinum Men’s Collections

From the Annals of History to Your Collection, Our Platinum Jewellery for Women Make Every Moment Timeless

Experience the unmatched charm of our platinum jewellery, where elegance meets rarity. As a perfect pick of people who want to break away from the conventional choices, our platinum jewellery online is a versatile choice that you can’t go wrong with. Celebrated for their unmatched sturdiness, investing in platinum charms means you have something that lasts for generations. Our assortment reflects exquisite craftsmanship and design. Level up your jewellery collection with the unmatched luxury of platinum and make unforgettable memories with pieces that reflect elegance and permanence. 

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Your Jewellery Styling Guide; Make A Bold Choice For This Christmas
When the calendar is fast rolling to another December, something that excites this month is nothing beyond or above Christmas. That’s an eventful time where you are going to be with people and around people. It can be a light social gathering to some great events, happening parties and Christmas is another beautiful time to wear something that you want to showcase in the best way possible. If Gold Jewellery is that you are passionate to wear, here are some thoughts we have got it right for you and this is proudly a thought provoking journey which you can complement with Jos Alukkas, the name that has set a new dimension for your Gold Jewellery thoughts! Setting A Perfect Christmas Scene: Why does Jewellery Matter During Christmas? Jewellery is not just an accessory anymore, it’s become an essential statement that can reflect your personality and an ultimate celebration of your unique lifestyle. If you really want to feel that magic you desired for this Christmas, choose your jewellery choices to give you that elevated look, the one that would make you a star for the evening. From that special gold earrings to that charming gold necklace and gold bangles, just go ahead and choose those right pieces that can transform your outfit and elevate your presence. Buy - Gold Necklace Set Styling For Different Christmas Occasions Christmas Eve Gatherings Think about a cosy dinner or a church service and a christmas eve would definitely call for some elegance with a touch of tradition. Here you can think of an outfit that would give you a classic look like a midi or a saree in some special festive shades like red, green or ivory. Here you have to pair your jewellery in a way that it beautifully blends the festive looks in you. Just go ahead and choose some lightweight gold earrings like a typical hoops or studs that can be very well paired with a gold pendant. If the day is for a Saree, then a thin gold chain with a traditional mangalsutra design can add a special festive charm. Top that with some gold bangles or a slim gold bracelet that can give you that perfect finishing touch, perfectly balancing simplicity with some added sophistication. Buy - Gold Bangles Christmas Day BrunchBrunch is quite uncommon for Christmas, but there is a new trend where brunches can be a stylish occasion for some relaxation, that's normally planned to suit some great vibe for festivity. You can choose to wear a flowy dress, either a jumpsuit or even some smart casuals in neutral tones here. Pair it with those bold statements of a Gold Necklace where those intricate designs can literally give you that much desired touch of boldness even in those minimist outfits. Compliment that with matching earrings or even a gold cuff bracelet. Bring some change here with coloured gemstones like emeralds or  rubies for an added festive flair. Buy - Gold Bracelet Evening Parties and Galas Christmas evenings are all about giltz, glamour and going out for some chilly evenings with your special festive looks. It should be an ideal time for some long gowns, some cocktail outfits or even that chic ethnic wear in tones of metal or jewels. Here you should pair your looks with a bold choker gold necklace or even a layered gold chain that would instantly elevate your festive outfit. Try that chandelier drop earrings from your collection for some added drama. Buy - Gold Earrings Office Christmas Parties Why limit your style in office? Balancing that much desired professionalism with a festive cheer can be a bit tricky, but choosing the right jewellery can help you to nail that looks. Get smart with some business casuals like pencil skirts, blouses and tailored trousers to perfectly blend your festive twist. Make it an idea time to choose some minimalist jewellery pairings. Go ahead with a gold chain, small stud earrings and even a subtle gold bracelet to get that refined touch you always wanted. Try and avoid some flashy pieces of jewellery, keep that understated and elegant to match your occasion. Buy - Gold Necklace Color Pairing With Gold Jewellery For Christmas Gold is definitely the most versatile metal that can beautifully pair with the festival palette   of Christmas. There are some great outfit colours for you to match with your gold jewellery here, in the most perfect way.Red Outfits: Choose some classic gold pieces to enhance the rich tone of red. Try out a gold pendant or gold chain that can literally create some wonders for you.Green Outfits: Choose an Emerald Studded gold Jewellery that can add a regal touch to your beautiful green attire.White or Ivory Out Outfits : Go for some gold designs that are intricate with nature. Add it with a beautiful piece of pearl to add that sophistication and elegancy. Metallic Shades: Layer your Gold Jewellery with some subtle detailing to add a different dimension to your looks that matches metallic dresses or sarees. Buy - Gold Rings Signature Gold Peices to Try For This Christmas Gold Chokers: if your thought lands in between Ethnic and Western outfits, A gold choker is that you can go to create a bold statement to match your neckline  Layered Necklaces : You can define your casual or semi formal looks with this layered necklace sets to add that modern twist to traditional gold thoughts.  Temple Jewellery : Take traditional Christmas looks as your seek, pair your sarees with some  temple-inspired jewellery pieces. Gold Cuff Bracelets : Suppose minimalsam is your personal Christmas decor, cuff bracelets in gold can give you that chic look thst you’ve always desired. Gemstone Rings : Set start to your festive spirit with some Rubies & Emerald add-ons to your gold rings to add an extra sophistication to your celebration. Buy - Gold Pendant Set Things To Take Care While  Choosing That Perfect JewelleryTry to always focus on a balance where you can avoid overloading your looks with too many bold pieces. Earrings can always be simple with a highlight on wearing some statement ones. Comfort can be the most important factor for your choice here. Ensure that you wear comfortable long wears, especially during your much awaited Christmas celebrations. Make sure that whatever you wear can match your mood, be its casual, formal or festive. Lastly, be careful to highlight your key features with the jewellery you choose. To go ahead, elevate your neckline with a long necklace and draw attention to your face with some large earrings. Before we conclude, get to know what is that “speciality “ with Jos Alukkas to make us the most ideal space to pick up Christmas special Gold Jewellery. The fact is simple, we have always been the best jewellery brand with the most diversified collection. A place where there is something for everyone. Moreover our festive collections have always been special. Nothing more to boast, these collections are specially curated to create that special joy for yor christmas gold shopping. Come to us and shop to find something special to make your Christmas 2024, as special as it can be.
December 3, 2024
Essential Tips for Buying Your First Diamond Necklace
When you purchase your very first diamond necklace, you should be ecstatic. Be prepared to appreciate the process, which may be both exciting and overwhelming, and view this as a significant turning point in your life. Every diamond necklace lends a sense of sophistication and elegance to any jewellery collection, and diamonds are always thought to be ageless. However, selecting the ideal diamond necessitates knowledge of a number of variables. In order to assist you in selecting a necklace that you will cherish for many years to come, we will attempt to deconstruct the important factors here. Buy - Blooming trendy Diamond Necklace Understanding the 4Cs of Diamonds: Carat, Cut, Clarity, and Color When you are buying a diamond necklace for women, be ready to understand certain terms like Carat, Cut, Clarity, and Color, better known as the 4Cs. Understanding these are really essential in finding a necklace that matches both your aesthetic and budget simultaneously.  Carat: The first word that comes to mind when you think about diamonds is carat. This is the influential size, or the weight of the diamond. To stay within your budget, attempt to balance the carat of your chosen diamond with other considerations, as larger diamonds tend to be more expensive. Cut: The cut determines the sparkle of the diamond. A well-cut diamond catches light beautifully, giving it that special iconic brilliance. This is particularly crucial if you want your diamond necklace set to stand out. Clarity:A key metric for assessing a diamond's flaws is clarity. Although pure and spotless diamonds are usually more costly, don't forget that small imperfections might not detract from the glitter of your diamonds. Colour: Diamonds range from colourless, those are the most valuable, to yellow hues. Colourless diamonds are more extremely popular, whereas slightly tinted diamonds can be beautiful and can be really affordable for you to quickly grab them to make it part of your priced possession. Knowing such priorities among these qualities will guide you in finding a diamond necklace design that can beautifully fit your style and budget without compromise. Buy - Royal Diamond Necklace Setting Your Budget for a Diamond Necklace It would always be a wise choice to invest in a diamond necklace.  Before doing that, a clear budget had to be established before making a purchase. This can determine how much one can afford and then utilise the given budget to rank the above mentioned 4C’s. To ensure a higher cut quality, try going for something which is of a lower carat. This can very well optimise your much needed sparkle, on the same hand staying within your budget. Never forget to keep in mind that a well chosen diamond necklace can be a classic item that always has a sentimental value with a cultural significance. Choosing the Right Style and Design Think about choosing a diamond necklace design that complements your lifestyle and personal preferences.Necklace with a single diamond: A necklace with a single diamond has long been a timeless and traditional option.  Solitaire Diamond Necklace: This design usually features a single diamond and works well in keeping up your everyday elegance for any of your formal events. Cluster Diamond Necklace: For some added sparkle without breaking your budget thoughts. Just go for a cluster style, with several smaller diamonds grouped together, can be the most  wonderful option. Pendant Shapes and Chain Lengths: If pendants are your thing, you'll find a wide variety of forms (round, heart, teardrop) and chain lengths (long chains to chokers). For a dramatic effect, a diamond necklace for a wedding ceremony can have a longer chain. Always choose a look that complements your personality and your clothes. Your necklace will become adaptable and suitable for a variety of settings as a result. Buy - Surreal Diamond Necklace Selecting the Perfect Metal for Your Diamond Necklace Metal settings have a significant role in keeping the presence of a diamond necklace. There are definitely some popular choices that can be the major aspect of your diamond necklace.White Gold is an ideal option which has a sleek and modern look to well compliment the looks of colourless diamonds. Yellow Gold has always been the most classy choice to convert your diamond into a warm diamond necklace set. Platinums do have super hypoallergenic properties, which can really last for long term with a luxurious appeal. There is also a wide use of Rose Gold, that has a romantic, soft tone ideally paired with diamonds to have a unique, elegant look. Wearability and Versatility Consider how and when you plan to wear your diamond necklace. Simpler designs are ideal for daily wear, while intricate ones should be reserved for special events. If you plan to layer your necklace with any other jewellery, choose the most versatile piece that complements multiple looks. Here, durability also matters, especially for frequent wear, so ensure the chain and clasps are really strong. Importance of Diamond Grading CertificatesIf you are planning to invest in diamonds, just make sure that you get the one with a grading certificate issued from a reputable laboratory, like GIA or IGI. A certified diamond is definitely the most priced possession which can stand as an official assessment of a diamond’s quality  with an assurance  of its authenticity and updated market value.This certification can also protect you from fraudsters who would always try to sell fake diamonds. Buy - Queenly Diamond Necklace Finding a Most Trusted Jeweller Purchasing your very first diamond necklace for women requires a lot of planning from a reputable jeweller.Always look for one with the most positive customer reviews,  the one that offers transparent pricing, and has some great customer service policies like return options and product warranties. A trusted jeweller will always guide you through each step, ensuring that you make a most informed choice. You can also make sure that you are given after-sales services, such as cleaning, polishing, or resizing,  these are some of those added values that can help you to keep your necklace in pristine condition. Exploring Alternatives to Natural Diamonds If you feel that traditional diamonds are much above your budget, just don’t worry. There are enough and more lab grown diamonds that come under the affordable range to suit your budgets. Let’s get to know a bit more about them.Lab Grown Diamonds would always look similar and perfectly identical to mined diamonds, with better prices, making them the perfect choice for those who aspire for some eco friendly, budget conscious choices. Moissanite and Gemstones also offer a similar sparkle like diamonds at a much affordable price. You can even get that special touch from gemstones like sapphires, rubies or even emeralds which can complement your diamond necklace design.You can also try incorporating Heirloom Diamonds or family diamonds into a custom necklace that can always keep a sentimental value making it an elegant historic choice. Buy - Stylish Diamond Necklace Taking Your Time to Find the Right Necklace Buying your very first diamond necklace can definitely be the most important decision of your life. Meanwhile, just ensure that you don’t do that with a lot of pressure to buy something just like that. Just go through something that would match your tastes, try hovering over different styles, visit multiple stores and also go for some online options.This will really help you to find a necklace that feels just the right one you desire, something that can match your personal taste, fitting your lifestyle.  Maintaining Your Diamond Necklace for Lasting Beauty Always try to keep your diamond necklace looking stunning, clean it on a regular basis with the safest methods that you can adopt. Ensure its storage in a soft-lined box to avoid scratches while handling. Try and avoid exposing it to harsh chemicals that can potentially damage both the metal and diamond. You can also safeguard your precious diamonds with insurance, so that your priced jewellery is way protected from loss or damage. More than just a jewellery, your first diamond necklace is a classic investment and a representation of your style. You will  be well organised on your way to picking a piece you'll enjoy for years to come if you know the 4Cs, have a reasonable budget, and choose a style that suits your personality. With proper care, it may even become an heirloom. This guide ensures that your first diamond necklace for women will be one that perfectly reflects your taste and can be cherished for a lifetime. If you are looking for one, make your shopping plans either offline or online with the most trusted global jewellery destinations of Jos Alukkas! Enjoy your journey with us, in choosing your diamond, and savour the beauty and sparkle it brings to your life!
November 14, 2024
Kerala’s Dazzling Heritage: A Deep Dive into Traditional Kerala Jewellery Designs
Kerala, often called God’s own country, is not just renowned for natural beauty but also its cultural heritage. And nothing best reflects the rich heritage of Kerala than gold jewellery. These traditional relics often feature religious figurines, intricate detailing, and alluring motifs that make them extra special. Let’s take a deep dive into why Keralities endearingly cherish Traditional Kerala jewellery designs, each with its own unique story to tell.  Pulinakha Necklace Pulinakha translates to the nail of a tiger in Malayalam. The pulinakha necklace features a set of tiger's nails stacked together. This jewellery piece has its roots in ancient Kerala traditions. It holds many spiritual connotations, like power and protection. Pulinakha necklace goes extremely well with traditional Kerala sarees and other traditional outfits. Malayali women sport them for auspicious occasions and festivals. They are believed to lend the wearer protection and valour. Looking to take a bride by surprise on her big day, symbolising her transition to a new phase of her life? Then shop Kerala jewellery from none other than Jos Alukkas. Buy - Traditional Pulinakha Necklace Mullamottu Necklace Mulla is nothing but jasmine flowers. Kerala weddings are incomplete without jasmine flowers. The Mullamottu necklace is a staple of Kerala bridal jewellery featuring intricate jasmine buds stacked together, representing beauty and grace. Available in short and long chains, the mullamottu necklace reflects purity and devotion. A mullamottu necklace is one of the iconic heirloom jewellery pieces that can be passed down to generations. Another variation of the mullamottu necklace is the pichimottu necklace, featuring pichi flowers.  Buy - Traditional Mullamottu Necklace Palakka Necklace Palakka means the seed of the Pala tree. The true charm of a palakka necklace lies in the green stones that the necklace is embedded with. This traditional Gold Jewellery piece is celebrated for its allure and cultural symbolism. They also feature emerald stones in between. Keralites regard palakka leaves with prosperity and abundance. Palakka necklaces can be treasured heirlooms and as cherished accessories that can turn heads.  Buy - Traditional Palakka Necklace Lekshmi Manga Necklace The traditional lekshmi manga necklace has the best of both worlds: the religious motif and the silhouette of mango. This jewellery piece comes with mango-shaped pendants arranged together, with a statement locket in the middle. They often feature gemstones, elevating their charm. Mango carries deep meaning, including love, fertility, prosperity, and wealth. A lekshmi manga necklace is one of the iconic heirloom jewellery pieces that can be passed down to generations. Shop Kerala traditional jewellery online that your heart desires at Jos Alukkas!  Buy - Traditional Lakshmi Manga Necklace Elakkathali Elakkathali, as the name suggests, is an enchanting collar necklace that matches every movement and sparkles with every move. Elakkathali is a classic Kerala jewellery design that sits above other necklaces and is crafted out of intricate gold strands. Elakkathali has been an intricate part of the Christian jewellery ensemble of brides. It’s a go-to jewellery for Mohiniyattam dancers in Kerala too.  Buy - Elakkathali Choker Lakshmi Kasu Necklace The traditional lakshmi kasu necklace is all about Lekshmi Devi, the deity of wealth, embossed in dainty coins. Crafted out of gold, the traditional lakshmi kasu necklace is crafted out of gold, making it a classic ornament. They are said to attract wealth and prosperity, as symbolised by Goddess Lakshmi. They are often gifted to brides, showering blessings for a happy married life. Lekshmi is embedded in the coin to invoke blessings on the newly married couple.  Buy - Traditional Lakshmi Kasu Necklace Nagapadam Necklace The worship of snakes is deeply rooted in the heritage of Kerala. As the name denotes, a nagapadam is nothing but the hood of a snake. The motifs stacked in a nagapadam necklace are similar to a snake hood and are crafted of coloured glasses or gemstones. Rubies and emeralds are often spotted in a nagapdam necklace. They are believed to lend protection and strength to the wearer. It also fits well with festive outfits, said to avert evil energies and bring good fortune. Nagapadam necklace closely resembles Palakka Mala in terms of its motif designs. The Nagapadam necklace makes snakes a thing to be treasured, not feared. Shop Kerala traditional jewellery set from the best ever collection featured in Jos Alukkas Online! Buy - Traditional Nagapadam Necklace Poothali Gold Necklace Poothali translates to poo (flower) and thali (pendant). This classic accessory features floral designs, reflecting the affinity to nature. They exude elegance, making it a go-to jewellery piece for Malayali brides. Poothali mala features rectangular gold shapes that showcase intricate flowers and leaves. Malayali women often sport them for a variety of occasions, starting from weddings and religious occasions to celebrations. The design of poothali is inspired by the flower garlands sported by Malayali women. Are you enchanted by our gold jewellery collection that’s classic and elegant? Go ahead and shop now! Buy - traditional poothali Gold Necklace Gold Jhumka A gold jhumka is a staple in Kerala bridal jewellery range. They are characterised by a bell shape that bears resemblance to an open umbrella. Normally featuring meaningful motifs, beads, and intricate designs, jhumkas are adorned by both brides and non-brides across India. They are available in a variety of designs, budgets, and sizes, catering to every woman. No matter the size of the jhumka, be it small, large, or in between, our gold jhumkas are renowned for their versatility and charm.  Buy - stunning Gold jimikki Lekshmi Bangle Lekshmi Bangle is a bangle characterised by lekshmi motif, often embedded with intricate designs. Women adorn themselves with lekshmi bangles for a variety of occasions, from weddings to festivals and religious ceremonies. Goddess Lekshmi herself is a harbinger of prosperity and good fortune. If you’re looking to gift Kerala jewellery to someone special, it’s one of the best gifts to consider. When it comes to Lekshmi bangles, you’re spoilt for choices here at Jos Alukkas! Come, check out our bangle range! Buy - Antique pattern Kasu Design Gold Bangle Palakka Bangle The palakka bangle is characterised by a palakka motif and is one of the beloved gold jewellery pieces by Keralites. The leaves are normally crafted out of green and red stones or enamel. The simplicity of these bangles is what draws women towards buying them. The Palakka bangle pairs well with our Palakka necklace and Palakka earrings. If you’re seeking a palakka bangle to adorn yourself with, then look no further than Jos Alukkas!  Buy - Traditional Palakka Bangle Gold Manga Palakka Earrings Gold manga palakka earrings embody the charm of palakka leaves and mangoes, a combination that results in unique and catchy accessories. Crafted out of gold, it's common to find women sporting gold manga palakka earrings for special occasions. These earrings reflect the rich agricultural heritage that Kerala possesses and are a sign of prosperity and fertility.  Buy - Traditional Gold manga Palakka Earrings Traditional Kasu Gold Earrings A traditional Kasu gold earrings stand out with its kasu coin, embedded with goddess Lekshmi, the goddess of wealth and prosperity. Crafted out of gold, a traditional Kasu are often gifted to brides, sending them blessings for a prosperous and happy married life.  gold earrings can be sported on different occasions and can be gifted to your loved one. They are often gifted to brides, sending them blessings for a prosperous and happy married life.  Buy - Unique pattern Traditional kasu Gold Earrings Traditional Green Nagapadam earrings The traditional green nagapadam necklace pairs very well with the traditional green nagapadam earrings and is inspired by the shape of the snake hood. Some stones are embedded in the earrings to complement the green stones. The nagapadam earrings are unique on their own and are said to bring good fortune and protection to the wearer. If you’re seeking gold jewellery on a budget, then our traditional green nagapadam earrings are the best choice for you.  Buy - Traditional green nagapadam Bangle Thalikootam Necklace Yet another necklace sported by Kerala brides is a thalikootam necklace. A set of thalis are strung on a chain; it's a sacred necklace worn by women. A symbol of marital status and commitment, the thalikootam necklace. The best part about a thalikootam necklace is that it can be worn as a statement piece or mixed and matched with other necklaces. What makes the thalikootam necklace a treasured accessory is its unmatched craftsmanship and attention to detail.  Buy - Traditional Thalikootam Necklace Embrace the Elegance of Jos Alukkas Kerala Jewellery Design The classic Kerala jewellery is not just an adornment piece but reflects the rich cultural heritage. From the standout design of the Pulinakha necklace to the unmatched charm of the thalikootam necklace, the Kerala jewelry set prevails to be a source of pride for Keralites. Sported as daily wear, festive wear, or office wear, these classic jewellery pieces continue to stay as eternal treasures that transcend generations. Wearing traditional Kerala jewellery is not just about style but about paying a tribute to the heritage and identity of Kerala. 
November 9, 2024
Radiant Elegance: A Comprehensive Guide to Indian Bridal Jewellery
9-step Guide to Buying Indian Bridal Jewelry  Nothing matches the excitement of your approaching wedding day. The preparations extend many months, right from choosing the right wedding attire to trying your wedding makeup trial. However, there’s one thing that’s paramount in your to-do list—and that you can’t go wrong with—choosing bridal jewelry. Out of the many aspects that contribute to the splendour of your wedding is Indian bridal jewelry. It’s not just jewellery but a reflection of the rich heritage of India. But the abundance of choices for bridal jewellery makes it daunting for you to choose the right accessories. However, with our invaluable tips, choosing the right jewellery for you can be a breeze. Here are some expert tips for choosing bridal jewelry that reflects your personality and style.  Buy - Wedding Necklace Choosing Jewelry that Complements Your Outfit Your choice of South Indian bridal jewelry set should be centred around your bridal outfit. You should be mindful of its several aspects, from the colour, neckline and style. Your attire should complement your jewellery instead of serving as a contrast. If your attire is heavily decorated, choose simple bridal jewellery so that you don’t look overdone. The power of such jewellery is that they can improve the charm of intricate designs that feature your attire.  Buy - Gold Bangles Consider Your Budget Indian bridal gold jewellery is renowned for its intricate craftsmanship, rich cultural significance, and timeless charm. All these greatly impact its costs. Therefore, you need to budget your spending while choosing the right jewellery since it helps you refine your choices. You can understand the market rate more and make an informed choice if you are reasonable with your budget during research! Buy - Gold Earrings Personalise Your Look  Although you could be inclined to go with the trends, be mindful that your bridal jewellery is something that will be close to your heart. Therefore, your choice should have a personal touch and not be based on the latest trends. The choices are vast, from Indian bridal choker necklace to South Indian bridal temple jewellery. To nail a flawless bridal look that's reflective of your true self, you should choose accessories that align with your tastes and personality.  Buy - Gold Bracelet The Importance of Hair, Makeup, and Jewelry Your wedding day is a day when all eyes will be on you, so you want to look like a queen. Although Indian bridal jewelry is instrumental in elevating your bridal look, your hairdo and makeup can also make or break your entire look. Therefore, it’s important to acknowledge their true value. Do not emphasise more on your jewellery and attire and overlook your hairdo and makeup. They should together make you look like a goddess. Thus, it’s important to plan both well ahead of time and prefer something that reflects you.  Buy - Gold Rings Right Amount of Gold Jewelry Also Matters  Although you plan to wear a certain number of accessories for your wedding, you might sometimes go overboard. But it’s important to stay low-key with your Indian bridal gold jewellery. Rather, go and sport only some statement jewellery that will align with your bridal attire and improve your overall appearance. If you’re going to sport a chunky neckpiece, then instead of wearing bangles, just complete the look with simple earrings. And vice versa. Finding a balance is crucial to preventing your Indian wedding jewellery from overpowering your ensemble or causing you discomfort. Buy - Gold Pendant Create a Unified Look With Your Partner  Coordination with your special someone is another vital aspect you must factor in while choosing a South Indian bridal jewelry set. Your ultimate jewellery choice must complement your and your partner’s wedding outfits to achieve a unified look. If your loved one is sporting a gold sherwani, you can choose gold accessories with matching stones or colours. Whereas, if he is going overboard with his outfit, then keep your jewellery minimal. On the other hand, if you’re going to wear an Indian bridal diamond necklace, then get your partner sporting anything that features diamonds. Creating a coordinated look that can improve your overall appearance as a couple is the objective here. Buy - Gold Chains Prioritize Rewearability and Versatility You probably want to wear your Indian bridal jewelry beyond the fiesta. Therefore, be mindful of the rewearability during your jewellery shopping. Avoid anything that’s quite trendy and extravagant. Ask yourself while choosing gold jewellery—will it endure other occasions? Jewellery that can be worn again and again is not just versatile but value for money. So it’s a great idea to pick eternal and classic jewellery that you can sport for other occasions as well. Jewellery that can be worn again and again is not just versatile but value for money.   Buy - Gold Anklets Ensure the Perfect Match for Your Wedding Day Look Although it’s a common practice to try a wedding dress before it’s bought, we tend to overlook wearing jewellery before it’s purchased. Ensure that an Indian bridal jewelry set matches you before stepping out of a jewellery store. Wearing it and seeing yourself before the mirror is vital. Understand how it matches your attire, skin tone and personality. In addition, the classic wedding jewellery isn’t lightweight. Therefore, wearing them during shopping lets you get an idea of how cosy it is to sport and if it’s ideal for the duration of the wedding. Also, keep in mind that prior to choosing the jewellery, you should try wearing everything else in your ensemble- the dress, footwear, and makeup. This lets you get an idea of your look and make changes to it if needed.  Buy - Mangalsutra Early Planning Is Key to Choosing the Perfect Pieces Wedding jewellery shopping is something that makes up the most important part of a bride’s ensemble. Therefore, you should prioritise shopping for your Indian bridal jewelry early on. As there are plenty of jewellery pieces to choose from, you might get excited and buy pieces that don't match your bridal outfit. On the other hand, hasty shopping can result in poor choices and higher costs. When you plan beforehand, you will get time to explore your jewellery options and choose only the best. You don’t have to make a last minute rush to the jewellery stores to get your jewellery. Therefore, curate a list of jewellery required beforehand and make your choices beforehand.  Buy - Gold Necklace Set From Intricate Gold Sets to Dazzling Diamonds, Find Your Perfect Bridal Jewelry With Jos Alukkas  It's like unveiling a puzzle when you find the ideal Indian bridal gold jewellery. Let's be honest, though. It's not easy to choose wedding jewellery sets that resonate with you. It's like trying to find a needle in a haystack. It takes more than just picking the first item that strikes your attention to choose the ideal wedding jewellery. It involves consideration, time, and thought. It's similar to discovering your true love. You wouldn't be content with anyone. Your wedding jewellery ought to follow suit. The stakes are enormous, and the pressure is on. For this reason, we are here to offer some insightful counsel and crucial pointers for choosing the ideal wedding jewellery. Purchasing bridal jewellery online from Jos Alukkas provides unparalleled quality, convenience, and selection. You can take your time exploring and comparing the many beautiful designs, which range from modern styles to traditional Indian bridal gold jewellery. Our user-friendly website, which features product descriptions and excellent photos, guarantees a flawless shopping experience.You can rely on the purity and artistry of your Indian bridal jewelry since we value authenticity and provide certified pieces. Additionally, buying your ideal bridal jewellery has never been simpler or more secure thanks to hassle-free returns and free shipping. Let us contribute to making your wedding day one to remember!
November 5, 2024