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Why 18K Gold Jewellery Is Everyone’s New Favourite?

Few things in life hold the kind of universal value and timeless appeal that gold does. It is no wonder, then, that choosing to buy gold jewellery – be it for yourself or a loved one – often feels like an easy, even joyful, decision. But once you get past the idea and into the actual process of buying, the choices can get overwhelming. After all, gold is not something you typically buy on a whim; there are a few important things to consider first. And on top of that list is the purity of gold – most commonly expressed in karats.

Among the many options out there, 18K gold jewellery offers the most value for money that you could get. With its attractive hues, balanced composition, and elegant versatility, it is a perfect blend of beauty and practicality. But what exactly is 18K gold, and why is it such a popular choice? Let’s take a closer look.

What Is 18K Gold and How Is Purity Measured?

As mentioned earlier, the purity of gold, especially in jewellery, is typically expressed in karats (K). Karats measure gold purity as a fraction of 24. So, 24 karat (24K) gold is considered pure gold.

Another way to represent gold purity is through a system called fineness, which expresses the amount of pure gold in parts per thousand. This unit is more commonly used for gold bars and bullion than for jewellery. Here, pure gold is marked as 999.9 fine, indicating 999.9 parts of gold out of a 1000. 

Why Pure Gold Isn’t Always the Best Choice

While pure gold is definitely the most valuable form, it is also quite soft and malleable, which makes it less ideal for crafting jewellery. Imagine someone gifting you a pair of stunning gold bangles and they bend the first time you try to put them on! To make gold stronger and more suitable for intricate jewellery work, other metals such as copper, silver, zinc, or nickel are added. These combinations form gold alloys, which enhance durability and allow jewellers to craft meticulous ornaments.

For example:

  • 22 karat gold contains 22 parts gold and 2 parts other metals, making it 91.6% pure. This is what’s commonly referred to as 916 gold.
  • 18 karat gold is made up of 75% gold and 25% other metals, giving it a fineness of 750. In other words, it is 3 parts pure gold and 1 part alloy.
  • Lower karats such as 14K (58.3% gold) or 10K (41.7% gold) contain even less gold, and while they are more affordable and durable, they lack the rich tone and prestige of higher-karat jewellery.

All these different standards of gold serve unique purposes. Among them, 18K gold is one of the most popular choices in jewellery along with 22K. However, with gold prices reaching the stratosphere, many now find it affordable to opt for 18 karats instead of 22. But that’s not all; 18K gold also offers several advantages you won’t get with other options.

What Makes 18 Karat Gold So Popular?

We have already seen that the extent to which other metals are present in gold jewellery significantly changes the overall properties. In this regard, one of the most noticeable factors is durability. The purer the gold, the softer and more prone it is to bending, scratching, and losing shape over time. While 24 karat gold is pure and visually striking, its softness makes it unsuitable for most types of jewellery.

Karat ValueGold Purity (%)Common StampKey FeaturesGold Content
24K99.9%999 or 999.9Pure gold, soft, not ideal for jewellery████████████
22K91.6%916High purity, high price, not ideal for regular wear███████████▒
18K75%750Affordable, durable, ideal for everyday wear█████████▒▒▒
14K58.3%583 or 585Affordable and durable, lighter in tone███████▒▒▒▒▒
10K41.7%417Very durable, low gold content, budget-friendly█████▒▒▒▒▒▒▒

Table : An overview of how different karats compare

The Perfect Balance of Purity, Durability and Everyday Useability

With 22 karat gold, the durability improves, but it still requires careful handling and may not be the best option if you are planning to wear your ornaments daily. This is where 18K gold jewellery shines – quite literally. With 75% gold and 25% strengthening metals, 18 karat strikes the ideal balance between gold purity and material quality. 

Remember that stunning pair of gold bangles which bent quite easily? If it were made from 18 karats, you would not run into such problems. 18K gold is harder and more scratch-resistant than higher-karat gold, while consisting of more gold than lower-karat gold. This makes it suitable for crafting ornaments like gold chains, rings, bracelets, bangles, and earrings that can be worn everyday.

A Rich Golden Hue That Stands Out

Another key advantage of 18K gold jewellery is its alluring colour. The addition of other metals can subtly shift gold’s hue. While lower karats may result in paler or more muted tones, 18K gold retains a vibrant, warm golden hue that’s both classic and elegant. Many consider this rich colour to be the perfect embodiment of gold’s natural beauty.

The allure of gold often lies in its ability to spellbind onlookers at first sight – and this magic is at its strongest with 18K gold. So if you’ve been eyeing that 18K gold necklace and earring set for a while, rest assured – its radiant colour is sure to shine bright.

Design-Friendly and Versatile

For artisans, 18K gold provides the perfect medium to showcase their creativity and skill. Its balanced composition makes it easier to mould and shape, allowing jewellers to create more intricate, detailed, and artistic pieces. And for you wonderful souls, that translates to a larger collection of elegant designs to choose from. This is one of the reasons why 18K gold is commonly used to make engagement rings and other gold jewellery that require detailed designing.

Perfect for Sensitive Skin

The presence of some metal alloys in jewellery can cause irritation or allergic reactions, especially for people with sensitive skin. However, due to the relatively high gold content and lower proportion of reactive metals, 18 karat gold is generally considered hypoallergenic. This makes it a safe choice for anyone who wants to wear their favourite jewellery pieces comfortably, every day.

A Few Trade-Offs to Keep in Mind

So, should you rush to buy that 18K women’s gold necklace without a second thought? Honestly, why not! In fact, we can even throw in a few design suggestions that are bound to turn your head. Still, it is always a good idea to weigh both sides before making a choice. As you have probably gathered by now, there are a couple of areas where other gold karats may have the edge over 18K – depending on what you’re looking for.

It’s Expensive than Lower Karats

With 75% pure gold content, 18K jewellery naturally comes with a higher price tag. It is more affordable than 22K, but still significantly more expensive than 14K or 10K gold. If you are working with a tight budget, you might want to consider waiting until you are ready to invest in a piece that truly speaks to you.

You can check the live 18 carat gold jewellery rate and compare it with 24 and 22K rates on the Jos Alukkas website.

Not the Hardest Option Out There

One of the key reasons pure gold (and even 22K) is not recommended for everyday wear is because of its softness. While 18K gold offers a much sturdier alternative, it still does not match the resilience of 14K or 10K gold when it comes to scratch resistance and overall hardness. These lower-karat options are often better suited for jewellery that’s exposed to a lot of daily wear and tear.

However, these are not dealbreakers. Choosing the right kind of gold depends on your needs and lifestyle. Generally speaking, if you are looking for a gold jewellery that strikes a balance between high purity of gold and elegance, and if it is something you would love to flaunt often, then 18K gold just might be the ideal match for you.

Popular 18K Gold Jewellery Pieces

18 KT Jewellery

18 kt Ivy Rose Gold Necklace

18K gold bracelet for ladies – a blend of style and comfort

Stylish Moon pearl 18 kt Ivy Rose Gold Bracelet

18 kt jewellery

Lustre Glow Diamond Necklace

Why Buying 18 Karat Makes Sense!

In less than five years, the price of pure gold has doubled – from around ₹5,000 per gram in June 2020 to over ₹10,000 in April 2025. It is safe to say that 18 karat gold has emerged as a clear-cut option in this scenario. Beyond its rich colour, strength, variety of designs, and everyday wearability, it offers a perfect middle ground – high purity without the high price tag. As more people recognize its value, we are seeing a clear shift in the jewellery world, with 18K becoming the go-to standard for many. So if you have been eyeing that particular 18 karat piece, don’t hold back – make it yours, and wear it with pride.

FAQs About 18K Gold Jewellery

Is 18K gold good for daily wear?

Yes, 18 karat gold is considered quite suitable for ornaments that are worn daily. Since it is strong and durable, it won’t easily scratch, bend or lose shape. It also has that golden glow and luster. If you are buying 22 karat gold, it is generally considered not suitable for daily wear.

Does 18K gold tarnish?

No, 18K gold does not tarnish easily because it contains a high percentage of pure gold, which is resistant to tarnishing.

What is the difference between 18K and 22K gold?

Both are alloys with varying amounts of gold. 22K gold consists of 91.67% gold, while 18K gold is made up of 75% gold and 25% alloys. Because of this difference in composition, 18K gold is less expensive, more durable, and easier to work with than 22K gold.

How to clean and maintain 18K gold jewellery?

Cleaning 18K gold jewellery is quite an easy process. Soak the jewellery in a mixture of mild soap and warm water for a few minutes, then gently scrub it using a soft brush or a damp cloth.

Is 18K gold jewellery expensive?

18K gold jewellery is generally considered a more affordable option compared to 22K gold. However, it is still more expensive than lower karats like 14K and 10K due to its higher gold content.

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However, if you don’t want to compromise on the gold standard, there are still a few more things to bring down the budget without compromising the look and feel of the gold mangalsutra. Smart Use of Gold Weight A budget-friendly mangalsutra does not have to be bulky. By using less gold without compromising design integrity, jewelers can create elegant, lightweight pieces that still look luxurious. Choosing smaller yet intricate pendants and chains is one way to achieve this balance. Shorter Chain Lengths Just like how lightweight mangalsutra designs can save a lot of money, opting for shorter chains, especially those that sit just below the collarbone, will also help keep the gold mangalsutra price in check. Short-design gold mangalsutra are not only cost-effective but also perfect for styling with a variety of outfits – from traditional sarees to Western wear. Avoid the Heavy Embellishments Avoiding unnecessary stones or heavy motifs keeps the cost down and enhances the piece’s versatility. If diamonds or other gemstones are included, the gold mangalsutra price can become very expensive. A clean, well-finished design crafted with attention to detail can look graceful without needing extra sparkle. Craftsmanship Over Extravagance A well-made mangalsutra shines through its craftsmanship – even simple designs can stand out when the workmanship is precise. Choosing to buy gold mangalsutra jewellery from trusted jewellers like Jos Alukkas ensures quality even in the most minimal and budget-friendly designs. Ultimately, a mangalsutra does not need to be grand to be meaningful or beautiful. With the right choices, you can own a piece that is elegant, affordable, and made to last – just like your marriage is meant to. FAQs 1. What is a mangalsutra? A mangalsutra is a sacred necklace tied by the groom around the bride’s neck during the wedding ceremony. It symbolizes marital commitment, love, and protection. Across India, it is seen as a sign of a woman’s marital status. 2. What is the price of gold mangalsutra? The price of gold mangalsutra can vary based on weight, purity, and design. At Jos Alukkas, latest-design gold mangalsutras can start from around ₹50,000 and go up to ₹2,00,000 depending on the gold weight and additional features like gemstones or pendants. 3. Heritage Radiance Gold Mangalsutra Necklace Yes, 18K gold offers better durability and scratch resistance than 22K gold, making it a great option for daily wear. It is also more affordable while still maintaining the look and prestige of gold jewellery. 4. Can I wear my mangalsutra every day? Yes, many modern mangalsutra designs are lightweight and crafted for daily wear. 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Where Timeless Craftsmanship Meets Contemporary Gold Pendants
Jewellery is not just a thing you wear — it is how you manifest who you are. From bold moods to changeless elegance, the right pendant can say it all. But who says luxury needs a high price tag? We’ve handpicked a stunning lineup of gold pendants that are as stylish as they are durable — all at prices that feel like a steal. Whether you’re dressing for the daily, stacking for style, or hunting for that perfect present, these pieces deliver designer vibes without the designer cost. When it comes to jewellery that hits the top balance between beauty and versatility, nothing hits the glamour of gold pendants. Whether you’re dressing up for a meeting, layering for brunch, or collecting a wholehearted gift, a well-designed pendant simply elevates your look. We have organised a collection of extraordinary gold pendant designs that look luxurious, feel long lasting, and are perfect for everyday wear, layering, or gifting — without striving excessively for your budget. Each pendant below features timeless design, quality materials, and expert styling tips to help you make the most of your accessories. Traditional Lakshmi Gold Pendant Radiating divine grace and timeless beauty, the traditional Lakshmi gold pendant is considered a symbol of prosperity, protection and spiritual devotion. It is believed that wearing it will attract wealth, peace and positive energy - making it suitable for everyday wear or special religious occasions. A beloved blend of faith and elegance. It is also believed that by wearing these gold pendants, the defensive protection of Goddess Lakshmi will always be with you.This conventional gold pendants manufactured in 22KT pure gold and certified with BIS HUID Hallmarking and 916 certification, this classic piece amalgamate orthodox glamour with filtered craftsmanship.With a gross weight of 17.93g and a net gold weight of 17.27g, it offers both visual grandeur and lasting value. Whether you're dressing up for a wedding, a festival, or a meaningful family occasion, this exquisite gold pendant and chain design ensures you shine with timeless grace. Shop Now - Traditional Lakshmi Gold Pendant Traditional Red Palakka Gold Pendant There is something beautifully reassuring about a design that never goes out of style. This 22KT gold pendant perfectly captures that sentiment — a piece that’s traditional yet always in trend, making it a standout among gold pendant designs and an ideal addition to your jewelry collection.As one of our gold pendants known for its craftsmanship, this piece is crafted with care and precision. It comes with BIS HUID hallmarking and 916 certification, ensuring complete authenticity and purity. With a gross weight of 11.935g and net gold weight of 8.085g, it offers both substantial value and timeless beauty.Whether you’re buying it for yourself or as a thoughtful gift, this pendant’s graceful beauty makes it perfect for festive occasions, traditional attire, or even as a treasured heirloom. With an easy exchange policy, it adds peace of mind to your elegant purchase. Shop Now - Traditional Red Palakka Gold Pendant Traditional Blue Palakka Gold Pendant Break away from the ordinary with this unusual blue pendant that blends bold color with timeless elegance. A standout among gold pendants, its distinctive gold pendant design and eye-catching hue make it the perfect conversation starter—ideal for anyone looking to add something unique to their gold jewelry collection.Crafted in 22KT gold and backed by BIS HUID hallmarking and 916 certification, this pendant guarantees purity and quality you can trust. With a gross weight of 12.256g and a net gold weight of 8.266g, you’re getting not just stunning design, but substantial value and style.Whether you're styling it with a gold pendant and chain for a special occasion or gifting it to someone with a taste for the extraordinary, this pendant offers both charm and character. Plus, with easy exchange and customisation options available, it’s as flexible as it is fabulous. Shop Now - Traditional Blue Palakka Necklace RadhaKrishna Gold Pendant Our divine collection of gold pendants is crafted to celebrate every style, sentiment, and story. Whether you seek elegance, tradition, or a spiritual symbol, this piece is a beautiful representation of grace and gold.Made in 22KT gold with BIS HUID hallmarking and 916 certification, this pendant ensures both purity and prestige. With a gross and net weight of 5.46g, it offers lightweight comfort without compromising on design or quality.The intricate gold pendant design makes it ideal for pairing with your favorite gold pendant and chain, or as part of a coordinated gold pendant set design. It’s perfect for everyday wear, festive occasions, or as a heartfelt gift that carries meaning and beauty.With customisation available and an easy exchange policy, you can make this pendant uniquely yours — hassle-free. Peacock Motif Gold Pendant If you admire elaborate, classic styles that never fade with fashion, this exquisite necklace is crafted just for you. A true testament to traditional beauty, it effortlessly blends intricate craftsmanship with enduring charm — making it a standout addition to your gold pendant and chain collection.Made with 22KT gold, this piece is BIS HUID Hallmarked and 916 Certified, promising nothing less than authentic quality and purity. With a gross weight of 20.01g and a net gold weight of 19.38g, this necklace speaks of substance and elegance in equal measure.The ornate gold pendant design sits beautifully at the center, designed to draw attention and admiration. Whether styled solo or paired as part of a gold pendant set design, it’s perfect for weddings, festive occasions, or heirloom gifting.With customisation options and an easy exchange policy, this piece offers flexibility along with luxury — so you can truly make it your own.  Celebrate tradition, elegance, and individual expression with our stunning range of 22KT gold pendants. Whether it’s for daily wear, bright moments, or spiritual significance, each design gives back purity, craftsmanship, and timeless charm. With easy interchange and customization, there’s a perfect piece waiting for everyone in this godly collection. Shop Now - Peacock motif Gold Pendant  Elegant gold pendants crafted for quiet luxury Elegant gold pendants made for quiet luxury embody a lasting aesthetic that transcends styles. In a vogue landscape that regularly shifts, one principle remains eternal — simplicity is the truest form of elegance. Minimalist gold pendants, with their clean lines and stylish presentation, often look more refined and luxurious than overly detailed designs. Their understated allure makes them ideal for everyday grace, formal occasions, or heartfelt gifting. These pieces offer not only charm but also skillfulness, easily pairing with different outfits and moods. For those who appreciate subtle luxury and lasting style, minimalist gold pendants are the perfect expression of refined taste.  Care Tips To Keep Pendants Looking Luxurious Conserve the unvarying beauty of your gold pendant set by following a few essential care practices that protect both its beauty and value. When not in use, always store your gold pendant and chain in a clean, dry place—ideally in a soft-lined jewellery pouch or an unrelated compartment in a jewellery box—to avoid scratches, friction, and tangles. Never toss your gold pieces loosely into a drawer. Exposure to harsh chemicals found in household cleaners, swimming pools, perfumes, lotions, or cosmetics can decrease the finishing and harm gemstones, so at all times remove your gold pendant with a chain before bathing, cleaning, or applying enchantress items. To maintain that just-bought glitter, clean your gold pendant set constantly using lukewarm water, light detergent, and a soft toothbrush. After washing, gently pat dry with a lint-free cloth. For gold pendant set designs featuring elegant stones or complex detailing, a yearly professional inspection is most suggested to make sure the settings, clasps, and mounts remain safely.While gold is a lasting yellow metal, it’s wise to keep away from tiring your pendant during hard physical activities such as workouts, sports or manual labor to stop accidental snags or injury. Occasional polishing with a cloth designed for gold will reinstate brilliance and remove any surface dullness. If you are putting money into fine jewellery, consider insuring your special gold pendant set against loss, stealing, or damage for peace of mind—our in-store team or concierge can guide you through the best insurance choices. These little steps will not only increase the life and luster of your jewellery but also make sure that your gold pendant set, whether it’s a statement piece or a sentimental treasure, continues to glow.From examine the current gold pendant rate to exploring graceful gold pendant set designs or shopping for a versatile gold pendant with chain, maintaining real care keeps your style cleaned and your bit long term. Frequently Asked Questions Can you wear these gold pendants every day? You can definitely wear them every day. Our pendants are designed for everyday wear and special moments. They are stylish, long lasting, and made to complement a variety of looks, from casual to festive. What is your return and exchange policy? We offer a hassle-free and easy exchange policy for all our gold pendants and all more models. Customer gratification and peace of mind are our importance and hallmark. Can I track my order and delivery that I purchase from you? Of course it is possible, once you place your order, you will get tracking information to follow the journey of your pendant all the way to your doorstep.  Do you supply gold pendants for both men and women? Yes, our collection features designs for everyone — men, women, and unisex styles — whether you are looking for conventional, spiritual, or modern pieces. Do you have options to customize gold pendants? Does it take a long time? Of course, we have many options available, and we offer customization for selected pendants. Whether it's engraving, design changes, or chain selection, your pendant can be truly personalized and once you understand how to customize it, we will complete the customization and deliver it to you as soon as possible.
May 2, 2025